{"id":8630,"date":"2019-08-29T12:01:14","date_gmt":"2019-08-29T15:01:14","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=8630"},"modified":"2019-08-29T12:01:33","modified_gmt":"2019-08-29T15:01:33","slug":"globoplay-deve-entrar-em-mais-marcas-de-tv-ainda-este-ano","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2019\/08\/29\/globoplay-deve-entrar-em-mais-marcas-de-tv-ainda-este-ano\/","title":{"rendered":"Globoplay deve entrar em mais marcas de TV ainda este ano"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8631\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2019\/08\/controle_globoplay.jpg\" alt=\"\" width=\"800\" height=\"481\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2019\/08\/controle_globoplay.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2019\/08\/controle_globoplay-400x241.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2019\/08\/controle_globoplay-500x301.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2019\/08\/controle_globoplay-300x180.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2019\/08\/controle_globoplay-768x462.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2019\/08\/controle_globoplay-600x361.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Al\u00e9m da TCL, que h\u00e1 cerca de um ano adotou o app Globoplay em suas principais linhas de TVs smart, outras marcas de TV est\u00e3o negociando acordos com a Globo para fazer o mesmo ainda este ano. Segundo o diretor de Tecnologia do Grupo Globo, Raimundo Barros, essas negocia\u00e7\u00f5es est\u00e3o bem adiantadas e permitir\u00e3o a populariza\u00e7\u00e3o do servi\u00e7o de streaming, al\u00e9m de abrir caminho para o que a Globo chama de \u201cTV 2.5\u201d.<\/p>\n<p>Falando a um grupo de jornalistas nesta quarta-feira, durante a SET Expo, que acontece em S\u00e3o Paulo, Barros detalhou a estrat\u00e9gia da Globo para liderar o mercado no novo cen\u00e1rio de integra\u00e7\u00e3o entre televis\u00e3o e internet. \u201cA TCL foi a primeira fabricante que aceitou investir conosco nessa plataforma de inova\u00e7\u00e3o\u201d, explica o executivo. \u201cN\u00e3o se trata apenas de adicionar mais um app ao TV, mas de uma mudan\u00e7a na experi\u00eancia do usu\u00e1rio. Ele agora pode transitar de forma mais f\u00e1cil, quase sem perceber, entre os ambientes de televis\u00e3o (aberta ou paga) e de internet (streaming e on-demand)\u201d.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-1295815553\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-2851518524\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>Barros lembrou que a Globo participa ativamente do F\u00f3rum SBTVD, que recentemente anunciou a implanta\u00e7\u00e3o do DTV Play, plataforma aberta de interatividade a ser adotada por todos os fabricantes de TVs. O F\u00f3rum tamb\u00e9m definiu as normas para uso de \u00e1udio imersivo nas transmiss\u00f5es de TV, o que, segundo Barros, tamb\u00e9m ter\u00e1 grande impacto para os telespectadores. \u201cTodos os nossos esfor\u00e7os em tecnologia visam aprimorar a jornada do usu\u00e1rio, que hoje deseja ver seus conte\u00fados em todas as suas telas e no hor\u00e1rio mais conveniente\u201d.<\/p>\n<p>O diretor de Tecnologia da Globo acrescenta que a inagura\u00e7\u00e3o dos novos est\u00fadios do Grupo no Rio de Janeiro (<strong><a href=\"https:\/\/orlandobarrozo.blog.br\/2019\/08\/25\/globo-e-amazon-investem-contra-netflix\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2019\/08\/25\/globo-e-amazon-investem-contra-netflix\/&amp;source=gmail&amp;ust=1567175892508000&amp;usg=AFQjCNEQzzGKRaYifWaw2AiThg52O_coQw\">veja aqui os detalhes<\/a><\/strong>) faz parte dessa estrat\u00e9gia. \u201cTemos cerca de 4 mil profissionais atuando nessa infraestrutura tecnol\u00f3gica e dando suporte \u00e0 nossa rede de TV aberta (RJ, SP e afiliadas), a todos os canais Globosat e \u00e0 expans\u00e3o do Globoplay, al\u00e9m da gravadora Som Livre. Essas unidades agora trabalham integradas. E todos os conte\u00fados que produzimos agora podem ser distribu\u00eddos com a melhor qualidade, independente da plataforma acessada pelo usu\u00e1rio\u201d.<\/p>\n<p><b>FONTE: reda\u00e7\u00e3o HOME THEATER &amp; CASA DIGITAL<\/b><\/p>\n<p><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2019\/08\/20\/set-expo-promete-demonstracoes-de-hdr-para-tv-aberta\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2019\/08\/20\/set-expo-promete-demonstracoes-de-hdr-para-tv-aberta\/&amp;source=gmail&amp;ust=1567175892509000&amp;usg=AFQjCNFkfiyBH4UEVaaFg0tK-yf22MxxSQ\"><b>SET Expo promete demonstra\u00e7\u00f5es de HDR para TV aberta<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2019\/04\/11\/novos-tvs-vao-exibir-canais-e-internet-na-mesma-tela\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2019\/04\/11\/novos-tvs-vao-exibir-canais-e-internet-na-mesma-tela\/&amp;source=gmail&amp;ust=1567175892509000&amp;usg=AFQjCNG8AHjLFkNCViZDBPy2QRLTzfj7Iw\"><b>Novos TVs v\u00e3o exibir canais e internet na mesma tela<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2019\/08\/08\/audio-imersivo-cada-vez-mais-perto-da-tv-aberta\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2019\/08\/08\/audio-imersivo-cada-vez-mais-perto-da-tv-aberta\/&amp;source=gmail&amp;ust=1567175892509000&amp;usg=AFQjCNHzhH7WvFwoU3J1CkrXeHaIbR7BIQ\"><b>\u00c1udio imersivo, cada vez mais perto da TV aberta<\/b><\/a>&lt;<\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2019\/07\/22\/roku-rival-do-netflix-a-caminho-do-brasil\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2019\/07\/22\/roku-rival-do-netflix-a-caminho-do-brasil\/&amp;source=gmail&amp;ust=1567175892509000&amp;usg=AFQjCNFuFuAXr8078vhSefId3AWQSnyg8Q\"><b>Roku, rival do Netflix, a caminho do Brasil<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al\u00e9m da TCL, que h\u00e1 cerca de um ano adotou o app Globoplay em suas principais linhas de TVs smart, outras marcas de TV est\u00e3o<\/p>\n","protected":false},"author":1,"featured_media":8632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-8630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Globoplay deve entrar em mais marcas de TV ainda este ano - HT &amp; 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