{"id":7470,"date":"2019-04-11T11:07:44","date_gmt":"2019-04-11T11:07:44","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=7470"},"modified":"2019-04-11T11:25:07","modified_gmt":"2019-04-11T11:25:07","slug":"novos-tvs-vao-exibir-canais-e-internet-na-mesma-tela","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2019\/04\/11\/novos-tvs-vao-exibir-canais-e-internet-na-mesma-tela\/","title":{"rendered":"Novos TVs v\u00e3o exibir canais e internet na mesma tela"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5774\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/09\/plataforma_smartv.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/09\/plataforma_smartv.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/09\/plataforma_smartv-400x225.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/09\/plataforma_smartv-500x281.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/09\/plataforma_smartv-300x169.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/09\/plataforma_smartv-768x432.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Uma mudan\u00e7a anunciada pelo F\u00f3rum SBTVD, que regula as normas de TV Digital no Brasil, poder\u00e1 alterar significativamente o modo como as pessoas utilizam seus televisores. O recurso chamado DTV Play, que vir\u00e1 embutido nas pr\u00f3ximas linhas de TVs, permitir\u00e1 unir os conte\u00fados da TV aberta e da internet na mesma tela, numa interface \u00fanica.<\/p>\n<p>\u201cO\u00a0consumidor n\u00e3o perceber\u00e1 a diferen\u00e7a entre a programa\u00e7\u00e3o das emissoras e o conte\u00fado da internet\u201d, explica\u00a0Leonardo Chaves, coordenador do M\u00f3dulo T\u00e9cnico do F\u00f3rum SBTVD.\u00a0\u201cQuem estiver assistindo a uma s\u00e9rie na TV aberta em HD, por exemplo, ao final do epis\u00f3dio poder\u00e1 clicar num \u00edcone e continuar vendo pela internet em 4K (se essa resolu\u00e7\u00e3o estiver dispon\u00edvel). A transi\u00e7\u00e3o para o conte\u00fado via internet ser\u00e1 quase impercept\u00edvel\u201d.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-727575593\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-853647382\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>Segundo Chaves, DTV Play \u00e9 um middleware, recurso de interatividade que cada fabricante poder\u00e1 inserir no TV (a op\u00e7\u00e3o n\u00e3o ser\u00e1 obrigat\u00f3ria). Nos TVs atuais, para entrar num aplicativo de internet \u00e9 necess\u00e1rio sair do ambiente TV &#8211; o que \u00e9 feito atrav\u00e9s do sistema operacional instalado no aparelho &#8211; e buscar o app no menu de internet. Nos modelos que tiverem DTV Play, esse procedimento ser\u00e1 mais r\u00e1pido e intuitivo.<\/p>\n<p>Ainda de acordo com o executivo do F\u00f3rum SBTVD, o middleware ter\u00e1 suporte a padr\u00f5es de imagem avan\u00e7ados, como HDR (<i>High Dynamic Range<\/i>), e tamb\u00e9m \u00e1udio imersivo (como Dolby Atmos). Os TVs vir\u00e3o com com a identifica\u00e7\u00e3o DTV Play e haver\u00e1 ainda um \u00edcone na tela para ser acionado quando o telespectador quiser fazer a transi\u00e7\u00e3o.<\/p>\n<p><b>FONTE: <\/b>F\u00f3rum SBTVD<\/p>\n<p><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/como-nao-errar-na-hora-de-comprar-um-tv-4k\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/como-nao-errar-na-hora-de-comprar-um-tv-4k\/&amp;source=gmail&amp;ust=1555066844799000&amp;usg=AFQjCNHYmgNYd0g6VENvDCy2FADPWkimZQ\">Como n\u00e3o errar na hora de comprar um TV 4K<\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2019\/02\/21\/tvs-tcl-com-inteligencia-artificial-chegam-as-lojas-em-marco\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2019\/02\/21\/tvs-tcl-com-inteligencia-artificial-chegam-as-lojas-em-marco\/&amp;source=gmail&amp;ust=1555066844799000&amp;usg=AFQjCNFRrtEC3ll7b-iLhLZBqptX4oNQLA\">TVs TCL com Intelig\u00eancia Artificial chegam \u00e0s lojas em mar\u00e7o<\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2018\/12\/03\/tvs-4k-mais-acessiveis-da-samsung-vem-com-inteligencia-artificial\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2018\/12\/03\/tvs-4k-mais-acessiveis-da-samsung-vem-com-inteligencia-artificial\/&amp;source=gmail&amp;ust=1555066844799000&amp;usg=AFQjCNHs3iaNadiZkvkzHJugqT3G_0EHCA\">TVs 4K mais acess\u00edveis v\u00eam com fun\u00e7\u00f5es para automa\u00e7\u00e3o e games<\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2019\/03\/18\/tentando-rastrear-o-telespectador\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2019\/03\/18\/tentando-rastrear-o-telespectador\/&amp;source=gmail&amp;ust=1555066844800000&amp;usg=AFQjCNEWfzNS9Go31NwSp2qxaXiVx2rJwQ\">Fabricantes desenvolvem TV com algoritmo para an\u00fancios<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma mudan\u00e7a anunciada pelo F\u00f3rum SBTVD, que regula as normas de TV Digital no Brasil, poder\u00e1 alterar significativamente o modo como as pessoas utilizam seus<\/p>\n","protected":false},"author":1,"featured_media":7472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-7470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novos TVs v\u00e3o exibir canais e internet na mesma tela - HT &amp; 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