{"id":7059,"date":"2019-02-13T09:57:20","date_gmt":"2019-02-13T09:57:20","guid":{"rendered":"http:\/\/revistahometheater.uol.com.br\/portal\/?p=7059"},"modified":"2019-02-13T11:51:11","modified_gmt":"2019-02-13T11:51:11","slug":"oled-e-4k-puxaram-vendas-de-tvs-em-todo-o-mundo-em-2018","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2019\/02\/13\/oled-e-4k-puxaram-vendas-de-tvs-em-todo-o-mundo-em-2018\/","title":{"rendered":"OLED e 4K puxaram vendas de TVs em todo o mundo em 2018"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7060\" src=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2019\/02\/big-screen-tv.jpg\" alt=\"\" width=\"800\" height=\"540\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2019\/02\/big-screen-tv.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2019\/02\/big-screen-tv-400x270.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2019\/02\/big-screen-tv-500x338.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2019\/02\/big-screen-tv-300x203.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2019\/02\/big-screen-tv-768x518.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Depois de uma pequena queda em 2017, o mercado mundial de TVs voltou a crescer no ano passado puxado pela demanda de aparelhos OLED e LED-LCDs com resolu\u00e7\u00e3o 4K. Segundo a consultoria inglesa Futuresource, a ind\u00fastria fechou o ano com 3% de crescimento em unidades vendidas e 7% em d\u00f3lares.<\/p>\n<p>Os pa\u00edses membros do BRICS (Brasil, R\u00fassia, \u00cdndia, China e \u00c1frica do Sul) foram os que registraram, na m\u00e9dia, maior evolu\u00e7\u00e3o nas vendas, especialmente no segmento de telas grandes (acima de 55\u201d). \u201cOs mercados americano e europeu est\u00e3o estagnados\u201d, explica Matthew Rubin, analista da\u00a0<a href=\"https:\/\/www.futuresource-consulting.com\/press-release\/consumer-electronics-press\/oled-and-super-large-screens-powering-global-tv-market-to-recovery\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.futuresource-consulting.com\/press-release\/consumer-electronics-press\/oled-and-super-large-screens-powering-global-tv-market-to-recovery\/&amp;source=gmail&amp;ust=1550137541262000&amp;usg=AFQjCNERQHhVmA-erwZVgbC_S6MwCMSD1A\">Futuresource<\/a>, que coordenou a pesquisa. Segundo ele, a China continua sendo o pa\u00eds com maior expans\u00e3o nas vendas, devido ao surgimento de uma nova classe m\u00e9dia, enquanto na \u00cdndia o ano de 2018 marcou o in\u00edcio da transi\u00e7\u00e3o dos velhos TVs de tubo para os modelos digitais.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-2706935914\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-19768939\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>\u201cA R\u00fassia se beneficiou por ter sediado a Copa do Mundo, e o Brasil teve o switch-off da TV anal\u00f3gica, que estimulou muita gente a trocar de TV\u201d, diz Rubin, refor\u00e7ando que em quase todos os pa\u00edses est\u00e1 crescendo a demanda por modelos 4K. A pesquisa n\u00e3o totalizou os n\u00fameros em rela\u00e7\u00e3o a esse tipo de TV, mas a estimativa \u00e9 de 32% de crescimento sobre 2017 &#8211; como compara\u00e7\u00e3o, as vendas de TVs smart subiram apenas 9%.<\/p>\n<p>\u201cNos pa\u00edses emergentes, as fam\u00edlias est\u00e3o preferindo investir num TV de tela grande com recursos avan\u00e7ados para ter na sala, mesmo que isso signifique manter modelos antigos nos demais c\u00f4modos\u201d, acrescenta Rubin.<\/p>\n<p><b>FONTE: Futuresource<\/b><\/p>\n<p><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2018\/05\/02\/vendas-de-tvs-de-tela-grande-aumentam-no-mundo-inteiro\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/revistahometheater.uol.com.br\/portal\/2018\/05\/02\/vendas-de-tvs-de-tela-grande-aumentam-no-mundo-inteiro\/&amp;source=gmail&amp;ust=1550137541263000&amp;usg=AFQjCNHKcQEq3rTH-HzDdJIh_mYYCxkT9g\">Vendas de TVs de tela grande aumentam no mundo inteiro<\/a><\/p>\n<p><a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2018\/11\/16\/como-nao-errar-na-hora-de-comprar-um-tv-4k\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/revistahometheater.uol.com.br\/portal\/2018\/11\/16\/como-nao-errar-na-hora-de-comprar-um-tv-4k\/&amp;source=gmail&amp;ust=1550137541263000&amp;usg=AFQjCNGIxtL0Fl605zEzYw15mZKsv4UIAQ\">Como n\u00e3o errar na hora de comprar um TV 4K<\/a><\/p>\n<p><a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2018\/10\/04\/raio-x-das-smart-tvs-qual-e-o-melhor-sistema-de-navegacao\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/revistahometheater.uol.com.br\/portal\/2018\/10\/04\/raio-x-das-smart-tvs-qual-e-o-melhor-sistema-de-navegacao\/&amp;source=gmail&amp;ust=1550137541263000&amp;usg=AFQjCNE9EfbdBtefnoZH5sMDLHLAo5XIVA\">Raio-X das smart TVs: qual \u00e9 o melhor sistema de navega\u00e7\u00e3o<\/a><\/p>\n<p><a href=\"http:\/\/orlandobarrozo.blog.br\/2019\/02\/01\/pioneer-mais-uma-que-se-vai\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/orlandobarrozo.blog.br\/2019\/02\/01\/pioneer-mais-uma-que-se-vai\/&amp;source=gmail&amp;ust=1550137541263000&amp;usg=AFQjCNHB3GN5RK5PIAJPQtCBmyQceCih2g\">Em queda, japonesa Pioneer \u00e9 comprada por um fundo de investimento<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depois de uma pequena queda em 2017, o mercado mundial de TVs voltou a crescer no ano passado puxado pela demanda de aparelhos OLED e<\/p>\n","protected":false},"author":1,"featured_media":7068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-7059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OLED e 4K puxaram vendas de TVs em todo o mundo em 2018 - HT &amp; 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