{"id":656,"date":"2016-03-29T14:17:21","date_gmt":"2016-03-29T14:17:21","guid":{"rendered":"http:\/\/revistahometheater.uol.com.br\/portal\/?p=656"},"modified":"2016-03-29T14:17:21","modified_gmt":"2016-03-29T14:17:21","slug":"mercado-de-automacao-nos-eua-dobra-de-tamanho","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2016\/03\/29\/mercado-de-automacao-nos-eua-dobra-de-tamanho\/","title":{"rendered":"Mercado de automa\u00e7\u00e3o nos EUA dobra de tamanho"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-657\" src=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2016\/03\/home_automation-300x231.jpg\" alt=\"home_automation\" width=\"300\" height=\"231\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/03\/home_automation-300x231.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/03\/home_automation-50x38.jpg 50w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/03\/home_automation.jpg 350w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>O setor de smart home &#8211; identificado como instala\u00e7\u00f5es residenciais com algum tipo de automa\u00e7\u00e3o &#8211; praticamente dobrou no ano passado. \u00c9 o que indica pesquisa da consultoria On World, que analisa periodicamente os neg\u00f3cios de fabricantes e integradores nos EUA. A estimativa da empresa \u00e9 que at\u00e9 2020 existam no pa\u00eds nada menos do que 75 milh\u00f5es de sistemas instalados, com receitas em torno de US$ 27,5 bilh\u00f5es.<\/p>\n<div>\n<p>Segundo a\u00a0<a href=\"http:\/\/onworld.com\/\" target=\"_blank\">On World<\/a>, os fatores que mais influem nesse crescimento s\u00e3o o uso de redes sem fio, a ado\u00e7\u00e3o de padr\u00f5es de controle dos equipamentos nas casas e a expans\u00e3o das plataformas em nuvem. Os segmentos de neg\u00f3cio que t\u00eam maior impacto sobre a ado\u00e7\u00e3o da automa\u00e7\u00e3o residencial no pa\u00eds seriam os servi\u00e7os de seguran\u00e7a residencial, TV paga, internet e telefonia.<\/p>\n<\/div>\n<div>\n<p>\u201c\u00c9 muito grande o n\u00famero de fam\u00edlias que j\u00e1 est\u00e3o usando a internet, especialmente o YouTube, para configurar e instalar aparelhos smart\u201d, comentou a diretoria da On World, Mareca Hatler. \u201cEntre nossos entrevistados, incluem-se\u00a0<em>millenials<\/em>\u00a0(pessoas nascidas nas d\u00e9cadas de 1980 e 1990), que se preocupam muito com a quest\u00e3o da seguran\u00e7a em casa, e os chamados\u00a0<em>baby boomers<\/em>\u00a0(hoje com mais de 35 anos), que querem a tecnologia para controlar o consumo de energia e tamb\u00e9m ajudar a cuidar de pessoas mais velhas na fam\u00edlia\u201d, acrescentou a pesquisadora.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-2909153505\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-1506659303\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<\/div>\n<div>\n<p>A pesquisa analisou dados de aproximadamente 1.000 consumidores em janeiro \u00faltimo, dos quais 500 informaram que pretendem gastar, em m\u00e9dia, pelo menos 60 d\u00f3lares este ano em\u00a0<a href=\"http:\/\/orlandobarrozo.blog.br\/2015\/06\/22\/automacao-high-end-tambem-cai-de-preco\/\" target=\"_blank\">servi\u00e7os de automa\u00e7\u00e3o<\/a>. Cruzando essas informa\u00e7\u00f5es com uma pesquisa junto aos principais varejistas que vendem produtos de automa\u00e7\u00e3o, a On World concluiu que no ano passado houve aumento de 110% no uso desses dispositivos.<\/p>\n<\/div>\n<div>Grande parte dos entrevistados disse ainda que pretende ampliar a ado\u00e7\u00e3o de aplicativos para controlar a casa. Mas, atualmente, apenas um de cada cinco apps s\u00e3o capazes de se comunicar entre si, o que \u00e9 uma das principais queixas dos usu\u00e1rios ouvidos na pesquisa.<\/div>\n<div><\/div>\n<div><strong>FONTE:<\/strong> BT Report<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O setor de smart home &#8211; identificado como instala\u00e7\u00f5es residenciais com algum tipo de automa\u00e7\u00e3o &#8211; praticamente dobrou no ano passado. \u00c9 o que indica<\/p>\n","protected":false},"author":1,"featured_media":657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mercado de automa\u00e7\u00e3o nos EUA dobra de tamanho - HT &amp; 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