{"id":6413,"date":"2018-12-19T15:45:23","date_gmt":"2018-12-19T15:45:23","guid":{"rendered":"http:\/\/revistahometheater.uol.com.br\/portal\/?p=6413"},"modified":"2019-08-12T08:24:21","modified_gmt":"2019-08-12T11:24:21","slug":"vendas-de-fones-de-ouvido-continuam-crescendo-no-mundo","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2018\/12\/19\/vendas-de-fones-de-ouvido-continuam-crescendo-no-mundo\/","title":{"rendered":"Vendas de fones de ouvido (continuam) crescendo no mundo"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6414\" src=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2018\/12\/vendas_fontes.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/12\/vendas_fontes.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/12\/vendas_fontes-400x267.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/12\/vendas_fontes-500x333.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/12\/vendas_fontes-300x200.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/12\/vendas_fontes-768x512.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/12\/vendas_fontes-600x400.jpg 600w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/12\/vendas_fontes-210x140.jpg 210w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<a href=\"#\" target=\"_self\" class=\"buttons btn_blue left\"><span class=\"left\">Por Alexandre Algranti*<\/span><\/a>\n<p>A consultoria brit\u00e2nica Futuresouce apontou um crescimento de 26% nas vendas globais de fones de ouvido no terceiro trimestre deste ano, quando comparado ao ano anterior, totalizando a cifra estratosf\u00e9rica de US$ 5.5 bilh\u00f5es.<\/p>\n<p>O fone de ouvido continua sua escalada como o segundo dispositivo port\u00e1til mais importante para o ser humano conectado, lembrando que existem aproximadamente 14 bilh\u00f5es de ouvidos para serem cobertos por algum dispositivo eletroac\u00fastico. E haja ouvido!<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-511244076\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-3678602121\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>A opera\u00e7\u00e3o sem fio combinada ao cancelamento de ru\u00eddos veio para ficar, e quando integrados a outras fun\u00e7\u00f5es faz surgir o <em>smart headphone<\/em>, a nova e derradeira categoria de fones de ouvido.<\/p>\n<p>Vendas expressivas de modelos topo de linha \u2013 como Bose QC 35 II e Sony WH-1000XM3, ambos com integra\u00e7\u00e3o com o Google Assistant \u2013 indicam que os consumidores est\u00e3o mais propensos a investir para obter uma experi\u00eancia sonora melhor.<br \/>\nSegundo a Futuresource, as vendas de fones sem fio dobraram em volume nos \u00faltimos doze meses, atingindo aproximadamente US$ 1 bilh\u00e3o em todo o mundo, com o Apple Airpod na lideran\u00e7a seguido por modelos da Jabra e da Bose. Um entre dez fones sem fio vendidos no trimestre foram para esportistas, o que aponta como uma medida de diferencia\u00e7\u00e3o para diversos fabricantes.<\/p>\n<p>Em termos de volume total, a Sony aparece na lideran\u00e7a de mercado mundial, seguida por JBL e Apple, com as tr\u00eas marcas ganhando mercado da Philips no terceiro trimestre.<br \/>\nO relat\u00f3rio indica ainda a forte atividade do mercado no leste europeu, com crescimento de dois d\u00edgitos em unidades; bom desempenho no mercado asi\u00e1tico, um crescimento surpresa na Europa Ocidental e inferior a 1% no mercado norte-americano, devido a satura\u00e7\u00e3o.<\/p>\n<p>O Brasil n\u00e3o foi inclu\u00eddo nesse estudo. Ao acompanhar o mercado, conversar com importadores oficiais e tabular as estat\u00edsticas de importa\u00e7\u00e3o dos \u00faltimos anos, a minha conclus\u00e3o \u00e9 que o mercado tem crescido por\u00e9m com forte componente informal. O que representa uma concorr\u00eancia desleal com os importadores.<\/p>\n<p><strong>FONTE:\u00a0<\/strong>Jack Wetherill (<a href=\"mailto:jack.wetherill@futuresource-hq.com\" target=\"_blank\" rel=\"noopener noreferrer\">jack.wetherill@futuresource-<wbr \/>hq.com<\/a>)<\/p>\n<p><em><strong>*<b>Alexandre Algranti \u00e9 o Chief Headphone Officer do site <a href=\"http:\/\/fonesdeouvido.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/fonesdeouvido.com.br&amp;source=gmail&amp;ust=1533144072574000&amp;usg=AFQjCNHkG2ioRTN3DT4-R_g8r3YoCb8mFw\">fonesdeouvido.com.br<\/a>. Leitores deste blog tem 5% de desconto em qualquer compra no site com o c\u00f3digo HT2018.<\/b><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A consultoria brit\u00e2nica Futuresouce apontou um crescimento de 26% nas vendas globais de fones de ouvido no terceiro trimestre deste ano, quando comparado ao<\/p>\n","protected":false},"author":1,"featured_media":6415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,3],"tags":[],"class_list":["post-6413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fones-de-ouvido","category-artigos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vendas de fones de ouvido (continuam) crescendo no mundo - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2018\/12\/19\/vendas-de-fones-de-ouvido-continuam-crescendo-no-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vendas de fones de ouvido (continuam) crescendo no mundo - HT &amp; 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