{"id":4790,"date":"2018-05-04T10:41:54","date_gmt":"2018-05-04T10:41:54","guid":{"rendered":"http:\/\/revistahometheater.uol.com.br\/portal\/?p=4790"},"modified":"2018-05-07T10:53:17","modified_gmt":"2018-05-07T10:53:17","slug":"chinesa-tcl-confirma-compra-das-japonesas-onkyo-e-pioneer","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2018\/05\/04\/chinesa-tcl-confirma-compra-das-japonesas-onkyo-e-pioneer\/","title":{"rendered":"Chinesa TCL confirma compra das japonesas Onkyo e Pioneer"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4791\" src=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2018\/05\/chinesa_tcl.jpg\" alt=\"\" width=\"800\" height=\"413\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/05\/chinesa_tcl.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/05\/chinesa_tcl-400x207.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/05\/chinesa_tcl-500x258.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/05\/chinesa_tcl-300x155.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/05\/chinesa_tcl-768x396.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/05\/chinesa_tcl-50x26.jpg 50w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>O grupo chin\u00eas TCL, que atua no Brasil em joint-venture com a Semp, anunciou acordo para assumir o controle de duas importantes marcas japonesas de eletr\u00f4nicos: Onkyo e Pioneer. A decis\u00e3o faz parte de uma estrat\u00e9gia agressiva do grupo para entrar no concorrido mercado americano. As duas marcas japonesas foram licenciadas para a americana Gibson, conhecida no segmento de instrumentos musicais, que agora precisa se desfazer delas.<\/p>\n<p>Hoje a terceira maior fabricante mundial de TVs, a TCL Multimedia ainda negocia com a Gibson uma autoriza\u00e7\u00e3o para comercializar produtos de \u00e1udio com a marca Philips. Anos atr\u00e1s, o grupo holand\u00eas decidiu sair do mercado americano para se concentrar na Europa; seus produtos atualmente s\u00e3o produzidos por outra gigante chinesa, a TPV. A princ\u00edpio, o acordo com a Gibson \u00e9 v\u00e1lido para todo o mundo exceto o mercado interno japon\u00eas, onde Onkyo e Pioneer continuam tendo presen\u00e7a forte, sob o comando da Onkyo Corporation.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-1934073964\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-2398846296\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>Segundo comunicado divulgado em Shenzhen, onde fica a sede da TCL, o acordo prev\u00ea que o grupo passa a desenvolver, fabricar e vender, com a marca Onkyo, produtos como fones de ouvido, caixas ac\u00fasticas compactas e soundbars; receivers para home theater por enquanto ficam de fora. O grupo vem realizando altos investimentos em intelig\u00eancia artificial para criar produtos intercomunic\u00e1veis. Seu plano \u00e9 lan\u00e7ar, no prazo mais curto poss\u00edvel, itens de \u00e1udio e v\u00eddeo com esses recursos.<\/p>\n<div>\n<p>Embora tenha perdido espa\u00e7o recentemente no mercado internacional, a Onkyo continua sendo uma das marcas mais respeitadas pelos usu\u00e1rios de \u00e1udio. O grupo \u00e9 dono tamb\u00e9m da marca Integra. O comunicado da TCL n\u00e3o especifica planos para a marca Pioneer, adquirida pela Onkyo em 2015.<\/p>\n<p><b>FONTE: <\/b>Business Insider<\/p>\n<p><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2016\/11\/18\/chega-ao-brasil-nova-linha-de-receivers-mais-refinados-da-onkyo\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2016\/11\/18\/chega-ao-brasil-nova-linha-de-receivers-mais-refinados-da-onkyo\/&amp;source=gmail&amp;ust=1525516362017000&amp;usg=AFQjCNHdZB2OgFN7fFOwBPQWqUmreODFGA\">Chega ao Brasil linha de receivers refinados da Onkyo<\/a><br \/>\n<a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2018\/01\/12\/4000\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2018\/01\/12\/4000\/&amp;source=gmail&amp;ust=1525516362017000&amp;usg=AFQjCNEe968TteqsyhlKbX0Naul7lIziIw\">V\u00eddeo: novo TV TCL de 85\u201d tem 12 canais de \u00e1udio<\/a><br \/>\n<a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2018\/02\/15\/receiver-integra-drx-5-alta-potencia-thx-e-dolby-atmos\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2018\/02\/15\/receiver-integra-drx-5-alta-potencia-thx-e-dolby-atmos\/&amp;source=gmail&amp;ust=1525516362017000&amp;usg=AFQjCNFBZe7FGhX-BiyobUJ13qqIiHAJBQ\">Teste: receiver Integra Dolby Atmos de 7.1 canais<\/a><br \/>\n<a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2016\/03\/29\/chegam-ao-pais-fones-onkyo-projetados-pelo-iron-maiden\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2016\/03\/29\/chegam-ao-pais-fones-onkyo-projetados-pelo-iron-maiden\/&amp;source=gmail&amp;ust=1525516362018000&amp;usg=AFQjCNFOPuqusnSZwNzU6Bud4QcFmEtpAw\">Onkyo lan\u00e7a fones de ouvido projetados pelo Iron Maiden<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O grupo chin\u00eas TCL, que atua no Brasil em joint-venture com a Semp, anunciou acordo para assumir o controle de duas importantes marcas japonesas de<\/p>\n","protected":false},"author":1,"featured_media":4791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chinesa TCL confirma compra das japonesas Onkyo e Pioneer - HT &amp; 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