{"id":4449,"date":"2018-03-29T15:56:20","date_gmt":"2018-03-29T15:56:20","guid":{"rendered":"http:\/\/revistahometheater.uol.com.br\/portal\/?p=4449"},"modified":"2018-03-29T16:01:29","modified_gmt":"2018-03-29T16:01:29","slug":"mercado-de-tv-paga-perde-mais-assinantes-com-crise","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2018\/03\/29\/mercado-de-tv-paga-perde-mais-assinantes-com-crise\/","title":{"rendered":"Mercado de TV paga perde mais assinantes com a crise"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4450\" src=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2018\/03\/figura_marketshare_tva_fev18.gif\" alt=\"\" width=\"494\" height=\"343\" \/><\/p>\n<p>Foi divulgado nesta quarta-feira o mais recente levantamento da Anatel sobre o mercado brasileiro de TV por assinatura. Como vem acontecendo desde 2016, o n\u00famero de domic\u00edlios que adotam o servi\u00e7o continua caindo. Em fevereiro \u00faltimo, a ag\u00eancia registrou um total de 17.864.159 assinaturas em vigor, o que representa queda de 4,09% em rela\u00e7\u00e3o ao mesmo m\u00eas do ano passado. Na compara\u00e7\u00e3o com janeiro, mais de 120 mil resid\u00eancias deixaram de receber sinal de TV paga.<\/p>\n<p>Os dados revelam que, ao longo de 2017, as operadoras perderam mais de 760 mil assinantes, a maior parte deles no segmento DTH (TV via sat\u00e9lite). Sky, com perda de 71.204 assinantes, e Claro (44.904), foram as operadoras que mais sofreram de janeiro para fevereiro. J\u00e1 a Oi registrou 4.920 novos assinantes.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-2477436505\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-4224922151\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<div>\n<p>No mapa da TV paga brasileira, o estado de S\u00e3o Paulo registrou o cancelamento de 401 mil assinaturas nos \u00faltimos doze meses, o que representa 5,62% do total de domic\u00edlios atendidos no Estado. Mas Amap\u00e1 (10,87%), Para\u00edba (9,87%) e Sergipe (9,61%) foram os estados que tiveram maior queda relativa.<\/p>\n<p>Com base nos dados da Anatel, a<strong>\u00a0<a href=\"http:\/\/www.teleco.com.br\/optva.asp\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/www.teleco.com.br\/optva.asp&amp;source=gmail&amp;ust=1522424979470000&amp;usg=AFQjCNEH-BB7j1X3jKriCSfb9p_lOizeGQ\">consultoria especializada Teleco<\/a>\u00a0<\/strong>informou que o Grupo Claro (com NET e Embratel) continua sendo l\u00edder no mercado brasileiro, com 50,3% de market-share. A Sky, pertencente \u00e0 americana AT&amp;T, det\u00e9m 29,6%, enquanto a Vivo tem 8,8% e a Oi, 8,5%.<\/p>\n<p><strong><a href=\"http:\/\/www.anatel.gov.br\/institucional\/noticias-destaque\/1925-tv-por-assinatura-apresenta-queda-de-120-mil-contratos-em-fevereiro\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/www.anatel.gov.br\/institucional\/noticias-destaque\/1925-tv-por-assinatura-apresenta-queda-de-120-mil-contratos-em-fevereiro&amp;source=gmail&amp;ust=1522424979470000&amp;usg=AFQjCNEzRS6EZzwzN3VMT35lC87_rO1m_Q\">Clique aqui<\/a>\u00a0<\/strong>para ver os dados completos da Anatel.&lt;<\/p>\n<p><b>FONTE: revista HOME THEATER &amp; CASA DIGITAL<\/b><\/p>\n<p><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2016\/10\/24\/netclaro-promete-continuar-investindo-apesar-da-crise\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2016\/10\/24\/netclaro-promete-continuar-investindo-apesar-da-crise\/&amp;source=gmail&amp;ust=1522424979470000&amp;usg=AFQjCNHbWht1N0alK2uC0iEY98XIhMKb9A\">NET\/Claro promete continuar investindo, apesar da crise<\/a><br \/>\n<a href=\"http:\/\/orlandobarrozo.blog.br\/2018\/03\/27\/anatel-aplica-multa-de-r-10-milhoes\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/orlandobarrozo.blog.br\/2018\/03\/27\/anatel-aplica-multa-de-r-10-milhoes\/&amp;source=gmail&amp;ust=1522424979470000&amp;usg=AFQjCNGxaaX5adpkaDVi3Gw1i8t3fXYGpw\">Anatel aplica de R$ 10 milh\u00f5es \u00e0 Sky<\/a><br \/>\n<a href=\"http:\/\/orlandobarrozo.blog.br\/2018\/03\/16\/internet-das-coisas-tambem-tera-um-plano\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/orlandobarrozo.blog.br\/2018\/03\/16\/internet-das-coisas-tambem-tera-um-plano\/&amp;source=gmail&amp;ust=1522424979470000&amp;usg=AFQjCNFgar0zSba-mpvtFlGUw1GXC7UedQ\">Governo prepara plano de Internet das Coisas<\/a><br \/>\n<a href=\"http:\/\/orlandobarrozo.blog.br\/2018\/03\/11\/fundos-setoriais-sequestro-ate-quando\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/orlandobarrozo.blog.br\/2018\/03\/11\/fundos-setoriais-sequestro-ate-quando\/&amp;source=gmail&amp;ust=1522424979470000&amp;usg=AFQjCNHCmKuEtviHmdUPbcS83OGXfQPipA\">Governo continua desviando dinheiro das operadoras<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Foi divulgado nesta quarta-feira o mais recente levantamento da Anatel sobre o mercado brasileiro de TV por assinatura. Como vem acontecendo desde 2016, o n\u00famero<\/p>\n","protected":false},"author":1,"featured_media":4453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mercado de TV paga perde mais assinantes com a crise - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2018\/03\/29\/mercado-de-tv-paga-perde-mais-assinantes-com-crise\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercado de TV paga perde mais assinantes com a crise - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Foi divulgado nesta quarta-feira o mais recente levantamento da Anatel sobre o mercado brasileiro de TV por assinatura. 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