{"id":38554,"date":"2026-11-13T12:36:03","date_gmt":"2026-11-13T15:36:03","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=38554"},"modified":"2026-11-13T12:36:03","modified_gmt":"2026-11-13T15:36:03","slug":"globo-faz-demonstracao-exclusiva-da-tv-3-0-para-integradores-de-audio-video","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2026\/11\/13\/globo-faz-demonstracao-exclusiva-da-tv-3-0-para-integradores-de-audio-video\/","title":{"rendered":"Globo faz demonstra\u00e7\u00e3o exclusiva da TV 3.0 para integradores de \u00e1udio\/v\u00eddeo"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-38555\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/11\/evento_globo_ht_.jpg\" alt=\"\" width=\"800\" height=\"528\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/11\/evento_globo_ht_.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/11\/evento_globo_ht_-300x198.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/11\/evento_globo_ht_-768x507.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/11\/evento_globo_ht_-400x264.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/11\/evento_globo_ht_-500x330.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Num encontro organizado pelo portal HT &amp; Casa Digital, a TV Globo promoveu nesta 5a feira uma se\u00e7\u00e3o exclusiva para integradores de \u00e1udio\/v\u00eddeo. O encontro ocorreu na sede da Globo-SP, onde os profissionais puderam assistir a demonstra\u00e7\u00f5es do novo padr\u00e3o DTV+ e conhecer as instala\u00e7\u00f5es da emissora.<\/p>\n<p>No evento, Uir\u00e1 Moreno, coordenador de Projetos e Tecnologia da Globo, fez uma apresenta\u00e7\u00e3o sobre as mudan\u00e7as introduzidas com o DTV+. Conhecido como \u201cTV 3.0\u201d, o novo padr\u00e3o traz \u00e0 tela das TVs a integra\u00e7\u00e3o entre TV e internet, transformando os canais tradicionais em aplicativos. \u201cSer\u00e1 uma nova experi\u00eancia para o usu\u00e1rio, que poder\u00e1 com seu controle remoto acessar gratuitamente uma s\u00e9rie de novos servi\u00e7os e interagir com as emissoras e os provedores de conte\u00fado\u201d, explicou o executivo.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-190870499\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-2722682936\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\"><b>4K HDR e \u00e1udio imersivo<\/b><\/span><\/h3>\n<p>Durante a demonstra\u00e7\u00e3o, Moreno apresentou aos integradores v\u00e1rias telas que comp\u00f5em o menu do padr\u00e3o DTV+ e exemplos de servi\u00e7os que ser\u00e3o agregados. Durante uma transmiss\u00e3o esportiva, por exemplo, o usu\u00e1rio poder\u00e1 acessar informa\u00e7\u00f5es sobre os atletas, escolher o \u00e2ngulo de c\u00e2mera e o narrador.<\/p>\n<p>\u201c\u00c9 importante ressaltar que o DTV+ \u00e9 um sistema de TV aberta, gratuita, ou seja, o usu\u00e1rio n\u00e3o precisar\u00e1 fazer uma assinatura para ter acesso aos benef\u00edcios\u201d, disse Moreno. Segundo ele, outra vantagem \u00e9 que a imagem ser\u00e1 4K HDR e o \u00e1udio ser\u00e1 imersivo, utilizando o padr\u00e3o MPH4. \u201cVerificando o que est\u00e1 acontecendo em outros pa\u00edses, n\u00e3o temos d\u00favida de que o padr\u00e3o brasileiro \u00e9 o mais completo e robusto que existe atualmente\u201d.<\/p>\n<p>Durante o encontro, t\u00e9cnicos do Instituto Fraunhofer, da Alemanha, criador do MPH4, estiveram presentes para demonstrar os recursos de \u00e1udio do DTV+. O MPH4 foi escolhido pelo SBTVD (F\u00f3rum Brasileiro de Televis\u00e3o Digital) como o padr\u00e3o oficial de \u00e1udio para a TV 3.0 brasileira.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\"><b>Kit com receptor e antena<\/b><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-38557\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/11\/tv_digital_antena.jpg\" alt=\"\" width=\"700\" height=\"517\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/11\/tv_digital_antena.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/11\/tv_digital_antena-300x222.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/11\/tv_digital_antena-768x567.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/11\/tv_digital_antena-400x296.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/11\/tv_digital_antena-500x369.jpg 500w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Ap\u00f3s as demonstra\u00e7\u00f5es, os integradores foram conduzidos a uma visita guiada por alguns setores da Globo-SP, incluindo est\u00fadios de grava\u00e7\u00e3o e reda\u00e7\u00e3o de jornalismo.<\/p>\n<p>O padr\u00e3o DTV+ j\u00e1 est\u00e1 em opera\u00e7\u00e3o nas cidades de S\u00e3o Paulo, Rio de Janeiro e Brasilia, com previs\u00e3o de expans\u00e3o gradativa, a partir de 2027, para as demais regi\u00f5es do pa\u00eds. Para acessar o sinal, o usu\u00e1rio precisa adquirir um kit (receptor+antena) que j\u00e1 \u00e9 vendido no mercado (<a href=\"https:\/\/orlandobarrozo.blog.br\/2026\/06\/10\/tv-3-0-primeiros-conversores-ja-estao-a-venda-mas-cuidado\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2026\/06\/10\/tv-3-0-primeiros-conversores-ja-estao-a-venda-mas-cuidado\/&amp;source=gmail&amp;ust=1794669484248000&amp;usg=AOvVaw0PqdiIcEyLO1QdkOB5SItv\"><b>veja aqui<\/b><\/a>).<\/p>\n<p>O receptor pode ser ligado a qualquer TV atrav\u00e9s da entrada HDMI e a antena \u00e9 de uso interno. Ainda n\u00e3o h\u00e1 previs\u00e3o de quando estar\u00e3o dispon\u00edveis TVs compat\u00edveis com DTV+, que j\u00e1 vir\u00e3o com o receptor integrado, mas a expectativa \u00e9 que isso aconte\u00e7a em 2027.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Veja tamb\u00e9m:<\/b><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2026\/03\/02\/tv-3-0-brasil-sera-um-exemplo\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2026\/03\/02\/tv-3-0-brasil-sera-um-exemplo\/&amp;source=gmail&amp;ust=1794669484248000&amp;usg=AOvVaw3ZehDbpOCm-66hbyFFFS81\"><b>Padr\u00e3o brasileiro de TV 3.0 poder\u00e1 ser exemplo para o mundo<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/10\/30\/grupo-da-tv-3-0-promete-receptores-gratuitos-a-910-mil-familias\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2026\/10\/30\/grupo-da-tv-3-0-promete-receptores-gratuitos-a-910-mil-familias\/&amp;source=gmail&amp;ust=1794669484248000&amp;usg=AOvVaw16ZCDnVxvKShHb4QdaNhDS\"><b>Grupo da TV 3.0 promete receptores gratuitos para 910 mil fam\u00edlias<\/b><\/a><\/p>\n<p><b><a href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/07\/06\/governo-federal-adota-tv-3-0-como-base-da-comunicacao-publica\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2026\/07\/06\/governo-federal-adota-tv-3-0-como-base-da-comunicacao-publica\/&amp;source=gmail&amp;ust=1794669484248000&amp;usg=AOvVaw2Io5r5WeCxJynLkdQ01xtW\">Governo federal adota TV 3.0 como base da comunica\u00e7\u00e3o p\u00fablica<\/a><\/b><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2025\/12\/17\/mais-dinheiro-para-a-tv-3-0\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2025\/12\/17\/mais-dinheiro-para-a-tv-3-0\/&amp;source=gmail&amp;ust=1794669484248000&amp;usg=AOvVaw0Cq-xEYcwh0_CBGGw3mbZi\"><b>Emissoras buscam fontes de financiamento para a TV 3.0<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Num encontro organizado pelo portal HT &amp; Casa Digital, a TV Globo promoveu nesta 5a feira uma se\u00e7\u00e3o exclusiva para integradores de \u00e1udio\/v\u00eddeo. O encontro<\/p>\n","protected":false},"author":1,"featured_media":38556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-38554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Globo faz demonstra\u00e7\u00e3o exclusiva da TV 3.0 para integradores de \u00e1udio\/v\u00eddeo - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/11\/13\/globo-faz-demonstracao-exclusiva-da-tv-3-0-para-integradores-de-audio-video\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Globo faz demonstra\u00e7\u00e3o exclusiva da TV 3.0 para integradores de \u00e1udio\/v\u00eddeo - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Num encontro organizado pelo portal HT &amp; Casa Digital, a TV Globo promoveu nesta 5a feira uma se\u00e7\u00e3o exclusiva para integradores de \u00e1udio\/v\u00eddeo. 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