{"id":38377,"date":"2026-09-30T20:23:15","date_gmt":"2026-09-30T23:23:15","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=38377"},"modified":"2026-09-30T20:23:15","modified_gmt":"2026-09-30T23:23:15","slug":"brasil-esta-entre-os-paises-com-maior-adocao-de-ia-generativa","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2026\/09\/30\/brasil-esta-entre-os-paises-com-maior-adocao-de-ia-generativa\/","title":{"rendered":"Brasil est\u00e1 entre os pa\u00edses com maior ado\u00e7\u00e3o de IA Generativa"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-38378\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/09\/reshaping.jpg\" alt=\"\" width=\"850\" height=\"478\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/09\/reshaping.jpg 850w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/09\/reshaping-300x169.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/09\/reshaping-768x432.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/09\/reshaping-400x225.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/09\/reshaping-500x281.jpg 500w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>Brasil, M\u00e9xico, \u00cdndia e \u00c1frica do Sul s\u00e3o &#8211; fora dos EUA e da China &#8211; os pa\u00edses que v\u00eam experimentando <b>ado\u00e7\u00e3o mais r\u00e1pida das ferramentas de IA Generativa<\/b>. O Brasil \u00e9 ainda um dos pa\u00edses onde h\u00e1 <b>maior percentual de mulheres utilizando esses recursos<\/b>, al\u00e9m de apresentar uso mais intenso de dispositivos conectados \u00e0 internet na <b>popula\u00e7\u00e3o entre 26 e 35 anos<\/b>.<\/p>\n<p>Esses dados fazem parte do mais recente estudo da <b>OCDE<\/b> (Organiza\u00e7\u00e3o para Coopera\u00e7\u00e3o e Desenvolvimento Econ\u00f4mico), que representa 38 pa\u00edses. No estudo intitulado\u00a0<a href=\"https:\/\/www.oecd.org\/en\/publications\/how-do-people-experience-new-technologies-and-generative-ai_49b8d10e-en\/full-report.html\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.oecd.org\/en\/publications\/how-do-people-experience-new-technologies-and-generative-ai_49b8d10e-en\/full-report.html&amp;source=gmail&amp;ust=1790895429786000&amp;usg=AOvVaw1dphvh23775CJBktOzXU6o\"><b>Como \u00e9 a experi\u00eancia das pessoas com tecnologias e IA Generativa<\/b><\/a>, a entidade informou ter pesquisado 14 pa\u00edses em 2025: EUA, Reino Unido, Austr\u00e1lia, Canad\u00e1, Fran\u00e7a, Alemanha, Italia, Jap\u00e3o, Coreia do Sul e Holanda, al\u00e9m dos quatro citados acima.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-1386944657\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-3012698040\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>Realizado em conjunto com a Cisco, o levantamento mostra que o <b>engajamento digital varia conforme idade, g\u00eanero e pa\u00eds<\/b>. Na Am\u00e9rica Latina, por exemplo, as mulheres costumam participar mais desse processo. No Brasil, M\u00e9xico e \u00cdndia, os <b>percentuais dos que utilizam IA Generativa s\u00e3o mais altos <\/b>do que no Jap\u00e3o, Fran\u00e7a e It\u00e1lia.<\/p>\n<p>Do total de entrevistados nos 14 pa\u00edses, 39% responderam que o uso de <b>IA Generativa melhorou seus relacionamentos<\/b>. Mas essa percep\u00e7\u00e3o \u00e9 muito maior entre adultos na faixa de 18 a 45 anos do que nos acima de 55 anos. Nos pa\u00edses em desenvolvimento, caso do Brasil, <b>as respostas foram mais otimistas<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\"><b>Mais IA Generativa nas resid\u00eancias americanas<\/b><\/span><\/h3>\n<div>\n<p>Outra pesquisa divulgada no in\u00edcio de setembro, pela consultoria\u00a0<a href=\"https:\/\/www.parksassociates.com\/blogs\/press-releases\/parks-associates-63-of-us-internet-households-use-generative-ai\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.parksassociates.com\/blogs\/press-releases\/parks-associates-63-of-us-internet-households-use-generative-ai&amp;source=gmail&amp;ust=1790895429786000&amp;usg=AOvVaw37GijqY5mkkXF1fm2gTwTq\"><b>Parks Associates<\/b><\/a>, mostra que 63% dos lares que possuem internet nos EUA <b>j\u00e1 utilizam IA Generativa<\/b> (no ano passado, esse percentual era de 51%). Nesse estudo, 12 plataformas foram citadas pelos entrevistados, com ampla vantagem para <b>ChatGPT e Google Gemini<\/b>.<\/p>\n<p>No entanto, os respondentes demonstraram preocupa\u00e7\u00e3o com a <b>seguran\u00e7a das plataformas em geral<\/b>. A chinesa <b>Deep Seek<\/b>, que aparece em \u00faltimo lugar em n\u00famero de acessos nos EUA, \u00e9 aquela que a maioria <b>recomendaria a um amigo<\/b>, o que surpreendeu os pesquisadores. No crit\u00e9rio NPS, que demonstra o n\u00edvel de confiabilidade da plataforma, <b>ChatGPT aparece bem atr\u00e1s<\/b>.<\/p>\n<p>A pesquisa apontou ainda que <b>Meta AI e Alexa+ s\u00e3o as plataformas menos confi\u00e1veis<\/b>, na percep\u00e7\u00e3o dos entrevistados.<\/p>\n<p><b>FONTES: OCDE e Parks\u00a0<\/b><\/p>\n<p><b>Veja tamb\u00e9m:<\/b><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2026\/09\/30\/sua-tv-e-a-logica-das-bets\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2026\/09\/30\/sua-tv-e-a-logica-das-bets\/&amp;source=gmail&amp;ust=1790895429786000&amp;usg=AOvVaw3RQEmrLzVnqo80pWH4nrm6\"><b>Como os algoritmos comandam os equipamentos para gerar depend\u00eancia<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/07\/30\/maioria-dos-brasileiros-prefere-acessar-a-internet-pela-tv\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2026\/07\/30\/maioria-dos-brasileiros-prefere-acessar-a-internet-pela-tv\/&amp;source=gmail&amp;ust=1790895429786000&amp;usg=AOvVaw3H-FHRn-SOlj97xw35ST6z\"><b>Maioria dos brasileiros prefere acessar a internet pela TV<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/07\/29\/entenda-como-as-smart-tvs-capturam-os-dados-dos-usuarios\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2026\/07\/29\/entenda-como-as-smart-tvs-capturam-os-dados-dos-usuarios\/&amp;source=gmail&amp;ust=1790895429786000&amp;usg=AOvVaw0oON4C7_yAyL4zaL5w_wJJ\"><b>Entenda como as Smart TVs capturam os dados dos usu\u00e1rios<\/b><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2026\/09\/15\/ia-inflacao-como-se-explica\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2026\/09\/15\/ia-inflacao-como-se-explica\/&amp;source=gmail&amp;ust=1790895429786000&amp;usg=AOvVaw0iwQDZolYBRbIU-A9SQLaI\"><b>Como a IA est\u00e1 provocando aumento da infla\u00e7\u00e3o em todo o mundo<\/b><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brasil, M\u00e9xico, \u00cdndia e \u00c1frica do Sul s\u00e3o &#8211; fora dos EUA e da China &#8211; os pa\u00edses que v\u00eam experimentando ado\u00e7\u00e3o mais r\u00e1pida das<\/p>\n","protected":false},"author":1,"featured_media":38378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-38377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brasil est\u00e1 entre os pa\u00edses com maior ado\u00e7\u00e3o de IA Generativa - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/09\/30\/brasil-esta-entre-os-paises-com-maior-adocao-de-ia-generativa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brasil est\u00e1 entre os pa\u00edses com maior ado\u00e7\u00e3o de IA Generativa - HT &amp; 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