{"id":38283,"date":"2026-09-04T07:56:30","date_gmt":"2026-09-04T10:56:30","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=38283"},"modified":"2026-09-04T07:56:30","modified_gmt":"2026-09-04T10:56:30","slug":"primeiras-tvs-com-dolby-vision-2-max-sao-exibidas-na-ifa-2026","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2026\/09\/04\/primeiras-tvs-com-dolby-vision-2-max-sao-exibidas-na-ifa-2026\/","title":{"rendered":"Primeiras TVs com Dolby Vision 2 Max s\u00e3o exibidas na IFA 2026"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-38284\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/09\/Hisense_65UR9S_.jpg\" alt=\"\" width=\"800\" height=\"565\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/09\/Hisense_65UR9S_.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/09\/Hisense_65UR9S_-300x212.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/09\/Hisense_65UR9S_-768x542.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/09\/Hisense_65UR9S_-400x283.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/09\/Hisense_65UR9S_-500x353.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Uma novidade anunciada na\u00a0<b>IFA 2025<\/b>\u00a0como \u201cpromessa\u201d est\u00e1 chegando finalmente ao mercado na edi\u00e7\u00e3o deste ano, que acontece esta semana em Berlim. Trata-se do\u00a0<b>Dolby Vision 2 Max<\/b>, novo processamento de v\u00eddeo que se prop\u00f5e a aproveitar melhor a reprodu\u00e7\u00e3o das cores em imagens de alto brilho.<\/p>\n<p>Segundo a Dolby, TVs com esse recurso t\u00eam capacidade de\u00a0<b>mapear os pontos de maior intensidade luminosa<\/b>\u00a0em cada quadro de imagem e process\u00e1-los sem \u201cestourar\u201d o n\u00edvel de branco. Para isso, as TVs precisam ser equipadas com\u00a0<b>chips mais poderosos<\/b>, como \u00e9 o caso das novas linhas Hisense UR8S e UR9S (foto), com\u00a0<b>painel MiniLED RGB<\/b>, que est\u00e3o sendo lan\u00e7adas na IFA.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-1170420910\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-3165639424\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>A empresa americana divulgou que o processamento Dolby Vision 2 Max \u00e9 mais avan\u00e7ado que o Dolby Vision 2 anunciado no ano passado (<a href=\"https:\/\/orlandobarrozo.blog.br\/2025\/09\/07\/dolby-vision-2-o-futuro-do-hdr\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2025\/09\/07\/dolby-vision-2-o-futuro-do-hdr\/&amp;source=gmail&amp;ust=1788604424937000&amp;usg=AOvVaw0HmnGM54EyelfDGcAjMVOZ\"><b>veja aqui<\/b><\/a>). Enquanto este havia sido desenvolvido para TVs e monitores de at\u00e9 1.000 nits, a maioria do mercado, a vers\u00e3o Max j\u00e1 vem preparada para\u00a0<b>TVs de luminosidade mais alta (acima de 3.000 nits).<\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\"><b>Plataformas de streaming<\/b><\/span><\/h3>\n<p>Al\u00e9m de permitir o\u00a0<b>mapeamento individual de cada pixel<\/b>, essa inova\u00e7\u00e3o amplia o volume de cor tanto nas cenas mais claras quanto nas escuras. Ainda segundo a Dolby, na p\u00f3s-produ\u00e7\u00e3o dos filmes os produtores ter\u00e3o mais facilidade para trabalhar o\u00a0<b>fator lumin\u00e2ncia, que define os n\u00edveis claro\/escuro<\/b>, tornando a reprodu\u00e7\u00e3o mais realista.<\/p>\n<p>A empresa informou ainda que j\u00e1 fechou acordos com\u00a0<b>plataformas de streaming<\/b>\u00a0para ado\u00e7\u00e3o do padr\u00e3o Dolby Vision 2 Max a partir do ano que vem. O processamento, por\u00e9m, \u00e9 preparado para permitir que a TV fa\u00e7a automaticamente o devido\u00a0<b>upscaling<\/b>, caso o conte\u00fado esteja em Dolby Vision convencional.<\/p>\n<p>Da mesma forma, o usu\u00e1rio ter\u00e1 a op\u00e7\u00e3o de assistir filmes e s\u00e9ries em DV 2 Max na sua TV atual, s\u00f3 que mantendo as caracter\u00edsticas do DV convencional. Al\u00e9m da Hisense, tamb\u00e9m a\u00a0<b>TCL<\/b>\u00a0anunciou que ir\u00e1 lan\u00e7ar TVs compat\u00edveis com o novo processamento da Dolby.<\/p>\n<p><b>FONTE: Dolby<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Veja tamb\u00e9m:<\/b><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2025\/03\/09\/tvs-miniled-e-a-questao-do-brilho\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2025\/03\/09\/tvs-miniled-e-a-questao-do-brilho\/&amp;source=gmail&amp;ust=1788604424937000&amp;usg=AOvVaw3-sy9am8gmC54yl9skn-yw\"><b>Entenda a pol\u00eamica do brilho nas TVs MiniLED de tela grande<\/b><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2026\/02\/06\/de-olhos-bem-abertos-na-tela\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2026\/02\/06\/de-olhos-bem-abertos-na-tela\/&amp;source=gmail&amp;ust=1788604424937000&amp;usg=AOvVaw1HDKZhRiJcsn-sLLfOYR6i\"><b>Luz azul: as solu\u00e7\u00f5es dos fabricantes para esse problema nas TVs<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/08\/13\/tv-mini-rgb-da-lg-inova-para-se-aproximar-das-oled\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2026\/08\/13\/tv-mini-rgb-da-lg-inova-para-se-aproximar-das-oled\/&amp;source=gmail&amp;ust=1788604424937000&amp;usg=AOvVaw3oGp5Gg3dtJh6yroO16oGA\"><b>TV Mini RGB da LG inova para se aproximar das OLED<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/06\/16\/hisense-lanca-sua-primeira-tv-microled-com-136-polegadas\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2026\/06\/16\/hisense-lanca-sua-primeira-tv-microled-com-136-polegadas\/&amp;source=gmail&amp;ust=1788604424937000&amp;usg=AOvVaw1rQDR_qCKZuYhYUjN-VZMv\"><b>Hisense lan\u00e7a sua primeira TV MicroLED, com 136 polegadas<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma novidade anunciada na\u00a0IFA 2025\u00a0como \u201cpromessa\u201d est\u00e1 chegando finalmente ao mercado na edi\u00e7\u00e3o deste ano, que acontece esta semana em Berlim. Trata-se do\u00a0Dolby Vision 2<\/p>\n","protected":false},"author":1,"featured_media":38284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-38283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Primeiras TVs com Dolby Vision 2 Max s\u00e3o exibidas na IFA 2026 - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/09\/04\/primeiras-tvs-com-dolby-vision-2-max-sao-exibidas-na-ifa-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primeiras TVs com Dolby Vision 2 Max s\u00e3o exibidas na IFA 2026 - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Uma novidade anunciada na\u00a0IFA 2025\u00a0como \u201cpromessa\u201d est\u00e1 chegando finalmente ao mercado na edi\u00e7\u00e3o deste ano, que acontece esta semana em Berlim. 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