{"id":38202,"date":"2026-08-14T16:39:43","date_gmt":"2026-08-14T19:39:43","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=38202"},"modified":"2026-08-14T16:40:41","modified_gmt":"2026-08-14T19:40:41","slug":"set-expo-2026-discute-as-tendencias-em-ia-e-tv-3-0","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2026\/08\/14\/set-expo-2026-discute-as-tendencias-em-ia-e-tv-3-0\/","title":{"rendered":"SET Expo 2026 discute as tend\u00eancias em IA e TV 3.0"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-38203\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/08\/SET_Expo_2026.jpg\" alt=\"\" width=\"789\" height=\"573\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/08\/SET_Expo_2026.jpg 789w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/08\/SET_Expo_2026-300x218.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/08\/SET_Expo_2026-768x558.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/08\/SET_Expo_2026-400x290.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/08\/SET_Expo_2026-500x363.jpg 500w\" sizes=\"auto, (max-width: 789px) 100vw, 789px\" \/><\/p>\n<p>Ser\u00e1 realizada entre os dias 17 e 20 de agosto a\u00a038\u00aa\u00a0edi\u00e7\u00e3o do\u00a0<a href=\"https:\/\/set.org.br\/events\/setexpo\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/set.org.br\/events\/setexpo&amp;source=gmail&amp;ust=1786821454467000&amp;usg=AOvVaw1sbUtfL3gfLCTockzDIpVI\"><b>SET Expo<\/b><\/a>, principal evento do mercado de m\u00eddias eletr\u00f4nicas da Am\u00e9rica Latina. Al\u00e9m de uma exposi\u00e7\u00e3o com as principais marcas de equipamentos, o evento promete um congresso com\u00a0<b>mais de 180 horas de palestras e debates<\/b>.<\/p>\n<p>Reunindo\u00a0<b>executivos, t\u00e9cnicos e consultores da ind\u00fastria<\/b>, emissoras, produtoras, distribuidoras, desenvolvedores e plataformas de streaming, o SET Expo 2026 ter\u00e1 como tema principal a troca de impress\u00f5es entre os participantes sobre o\u00a0<b>lan\u00e7amento da TV 3.0 no pa\u00eds<\/b>, ocorrida em junho, e os\u00a0<b>impactos da Intelig\u00eancia Artificial<\/b>\u00a0na produ\u00e7\u00e3o e distribui\u00e7\u00e3o de conte\u00fados audiovisuais.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-1624387880\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-1590196400\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>&#8220;O avan\u00e7o da TV 3.0 (DTV+), a integra\u00e7\u00e3o entre broadcast e broadband, a ado\u00e7\u00e3o da intelig\u00eancia artificial nos workflows de produ\u00e7\u00e3o e distribui\u00e7\u00e3o, a evolu\u00e7\u00e3o das infraestruturas de conectividade e os novos modelos de monetiza\u00e7\u00e3o est\u00e3o redefinindo o ecossistema de m\u00eddia e entretenimento\u201d, diz\u00a0<b>Paulo Henrique de Castro<\/b>, presidente da\u00a0<a href=\"https:\/\/set.org.br\/set\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/set.org.br\/set\/&amp;source=gmail&amp;ust=1786821454467000&amp;usg=AOvVaw2H4MdKJWnxlUzd4Qm7Defe\"><b>SET<\/b><\/a>\u00a0(Sociedade de Engenharia de Televis\u00e3o), que re\u00fane as principais empresas do setor.<\/p>\n<p>O evento \u00e9 voltado primordialmente a\u00a0<b>profissionais de r\u00e1dio e televis\u00e3o<\/b>, mas com a converg\u00eancia entre as tecnologias de m\u00eddia passou a atrair tamb\u00e9m \u00e1reas como\u00a0<b>streaming, infraestrutura de redes e\u00a0<\/b><b>seguran\u00e7a da informa\u00e7\u00e3o<\/b>, entre outras.<\/p>\n<p>Entre as marcas confirmadas como expositoras, destacam-se\u00a0<b>Sony, Yamaha, Dolby, Claro, Adobe, THE LED, AWS, Fraunhofer e Panasonic<\/b>. Al\u00e9m disso, haver\u00e1 espa\u00e7os dedicados \u00e0\u00a0<b>Seja Digital<\/b>, desenolvedora de solu\u00e7\u00f5es para TV 3.0;\u00a0<b>Japan Pavillion<\/b>, que re\u00fane fabricantes japoneses vindos especialmente para o evento; e\u00a0<b>ATSC<\/b>, entidade americana que coordena a implanta\u00e7\u00e3o da\u00a0<b>TV 3.0 nos EUA<\/b>.<\/p>\n<p>A programa\u00e7\u00e3o do\u00a0<b>38\u00ba Congresso de Tecnologia e Neg\u00f3cios de M\u00eddia e Entretenimento<\/b>, que acontece paralelamente \u00e0 exposi\u00e7\u00e3o, contar\u00e1 com a presen\u00e7a de palestrantes nacionais e internacionais. O programa inclui temas como\u00a0a\u00a0<b>competi\u00e7\u00e3o entre TV aberta e internet, \u00e1udio imersivo nas transmiss\u00f5es<\/b>, TV aberta no celular,\u00a0seguran\u00e7a nas transmiss\u00e3o de conte\u00fados na nuvem, medi\u00e7\u00f5es de audi\u00eancia na TV 3.0, produ\u00e7\u00f5es jornal\u00edsticas na era da IA, al\u00e9m de um debate sobre a qualidade t\u00e9cnica das transmiss\u00f5es da\u00a0<b>Copa do Mundo<\/b>.\u00a0<a href=\"https:\/\/set.org.br\/events\/setexpo\/programacao-2026\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/set.org.br\/events\/setexpo\/programacao-2026\/&amp;source=gmail&amp;ust=1786821454467000&amp;usg=AOvVaw2mRBM3B_Faz_yg-3NurxGO\"><b>Clique aqui para ver a programa\u00e7\u00e3o completa<\/b><\/a>.<\/p>\n<p>O SET Expo 2026 acontece no\u00a0<b>Distrito Anhembi<\/b>, em S\u00e3o Paulo, de 17 a 20 de agosto (o pavilh\u00e3o de exposi\u00e7\u00f5es abre no dia 18, das 11h \u00e0s 20h). Para informa\u00e7\u00f5es atualizadas,\u00a0<a href=\"https:\/\/set.org.br\/events\/setexpo\/feira\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/set.org.br\/events\/setexpo\/feira\/&amp;source=gmail&amp;ust=1786821454467000&amp;usg=AOvVaw3Zh0HS27_KQwTf0XonMDth\"><b>este \u00e9 o link<\/b><\/a>.<\/p>\n<p><b>FONTE: SET<\/b><\/p>\n<p><b>Veja tamb\u00e9m:<\/b><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/08\/07\/na-set-expo-uma-experiencia-dolby-de-audio-video-imersivo\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2025\/08\/07\/na-set-expo-uma-experiencia-dolby-de-audio-video-imersivo\/&amp;source=gmail&amp;ust=1786821454467000&amp;usg=AOvVaw2jvgPeHr5RpcXQ7Lq3TL64\"><b>Na SET Expo, uma experi\u00eancia Dolby de \u00e1udio e v\u00eddeo imersivo<\/b><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2025\/08\/30\/tv-3-0-agora-o-trabalho-mais-dificil\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2025\/08\/30\/tv-3-0-agora-o-trabalho-mais-dificil\/&amp;source=gmail&amp;ust=1786821454467000&amp;usg=AOvVaw0YxTkBwB5Qs1BtMARu8lMH\"><b>TV 3.0 brasileira poder\u00e1 funcionar integrada \u00e0 automa\u00e7\u00e3o<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/08\/25\/veja-como-sera-o-audio-das-transmissoes-no-novo-padrao-dtv\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2025\/08\/25\/veja-como-sera-o-audio-das-transmissoes-no-novo-padrao-dtv\/&amp;source=gmail&amp;ust=1786821454467000&amp;usg=AOvVaw3tJRAWhP0g2mJmIxQq8Nr6\"><b>V\u00eddeo mostra como ser\u00e1 o som das transmiss\u00f5es na TV 3.0<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/05\/25\/samsung-the-wall-uma-nova-era-de-producao-de-conteudo\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2026\/05\/25\/samsung-the-wall-uma-nova-era-de-producao-de-conteudo\/&amp;source=gmail&amp;ust=1786821454467000&amp;usg=AOvVaw3ufcTeIOj6WfGAbtLMR7io\"><b>Samsung The Wall: uma nova era na produ\u00e7\u00e3o de conte\u00fado<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ser\u00e1 realizada entre os dias 17 e 20 de agosto a\u00a038\u00aa\u00a0edi\u00e7\u00e3o do\u00a0SET Expo, principal evento do mercado de m\u00eddias eletr\u00f4nicas da Am\u00e9rica Latina. Al\u00e9m de<\/p>\n","protected":false},"author":1,"featured_media":38203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-38202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SET Expo 2026 discute as tend\u00eancias em IA e TV 3.0 - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/08\/14\/set-expo-2026-discute-as-tendencias-em-ia-e-tv-3-0\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SET Expo 2026 discute as tend\u00eancias em IA e TV 3.0 - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Ser\u00e1 realizada entre os dias 17 e 20 de agosto a\u00a038\u00aa\u00a0edi\u00e7\u00e3o do\u00a0SET Expo, principal evento do mercado de m\u00eddias eletr\u00f4nicas da Am\u00e9rica Latina. 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