{"id":38114,"date":"2026-07-30T19:30:32","date_gmt":"2026-07-30T22:30:32","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=38114"},"modified":"2026-07-30T19:43:15","modified_gmt":"2026-07-30T22:43:15","slug":"netflix-perde-audiencia-e-planeja-partir-para-conteudos-ao-vivo","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2026\/07\/30\/netflix-perde-audiencia-e-planeja-partir-para-conteudos-ao-vivo\/","title":{"rendered":"Netflix perde audi\u00eancia e planeja partir para conte\u00fados ao vivo"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-38115\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/netflix_crise_brasil.jpg\" alt=\"\" width=\"800\" height=\"529\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/netflix_crise_brasil.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/netflix_crise_brasil-300x198.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/netflix_crise_brasil-768x508.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/netflix_crise_brasil-400x265.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/netflix_crise_brasil-500x331.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Em seu \u00faltimo balan\u00e7o, divulgado na semana passada, a Netflix apresentou\u00a0<b>n\u00fameros financeiros impressionantes<\/b>. Mas seu relat\u00f3rio sobre o 2\u00ba trimestre do ano apontou que o\u00a0<b>crescimento ser\u00e1 menor<\/b>\u00a0daqui para frente. E j\u00e1 se fala numa\u00a0<b>mudan\u00e7a de estrat\u00e9gia<\/b>\u00a0para continuar atraindo assinantes.<\/p>\n<p>A receita da Netflix no per\u00edodo Abril-Junho foi de\u00a0<b>US$ 12,56 bilh\u00f5es<\/b>, um\u00a0<b>crescimento de 13,4%<\/b>\u00a0sobre o mesmo per\u00edodo do ano passado. O lucro l\u00edquido tamb\u00e9m aumentou (11%), com a capta\u00e7\u00e3o de\u00a0<b>4,8 milh\u00f5es de novos assinantes no per\u00edodo<\/b>. Em todo o mundo, a empresa \u00e9 l\u00edder no segmento de streaming, com\u00a0<b>325 milh\u00f5es de assinantes<\/b>, contra cerca de\u00a0<b>200 milh\u00f5es da Prime Video\u00a0<\/b>(2\u00aa colocada).<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-1456133788\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-2194047763\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>O problema \u00e9 que esses\u00a0<b>n\u00fameros foram inferiores<\/b>\u00a0aos registrados no 1\u00ba trimestre (<a href=\"https:\/\/www.poder360.com.br\/poder-economia\/netflix-fatura-us-1256-bilhoes-no-2o-trimestre-de-2026\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.poder360.com.br\/poder-economia\/netflix-fatura-us-1256-bilhoes-no-2o-trimestre-de-2026\/&amp;source=gmail&amp;ust=1785536253714000&amp;usg=AOvVaw3c_vBF_tX4wguPlk-m3dSJ\"><b>veja aqui<\/b><\/a>), o que, segundo analistas de mercado, acendeu um\u00a0<b>alerta na empresa<\/b>. Em seu relat\u00f3rio aos acionistas, a Netflix estima que o crescimento da receita neste trimestre (Julho-Setembro) dever\u00e1 ser de 11,7%, uma\u00a0<b>queda que n\u00e3o acontecia desde 2023<\/b>.<\/p>\n<p>A empresa alega ter cortado custos nos \u00faltimos meses usando recursos de\u00a0<b>Intelig\u00eancia Artificial inclusive na produ\u00e7\u00e3o de seus filmes e s\u00e9ries<\/b>. Mas o que preocupa os investidores \u00e9 a\u00a0<b>queda de audi\u00eancia<\/b>\u00a0de seus principais lan\u00e7amentos este ano. Produ\u00e7\u00f5es como\u00a0<b>As Quatro Esta\u00e7\u00f5es do Ano, Avatar: A Lenda de Aang, Treta<\/b>\u00a0e\u00a0<b>Manual de Assassinato para Boas Garotas<\/b>, que tinham sido bem recebidas de in\u00edcio,\u00a0<b>decepcionaram em suas segundas temporadas<\/b>.<\/p>\n<p>Enquanto isso, concorrentes com HBO (com\u00a0<b>Game of Thrones<\/b>\u00a0e\u00a0<b>White Lotus<\/b>), Paramount+ (<b>Terra da M\u00e1fia<\/b>\u00a0e\u00a0<b>Rancho Dutton<\/b>) e Prime Video (<b>Fallout<\/b>\u00a0e\u00a0<b>The Boys<\/b>)\u00a0<b>conseguiram manter a audi\u00eancia<\/b>\u00a0das temporadas anteriores.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\"><b>Queda de mercado no Brasil<\/b><\/span><\/h3>\n<p>N\u00e3o por acaso, o n\u00famero de assinantes captados \u00e9 hoje\u00a0<b>inferior ao registrado em 2024<\/b>, quando os concorrentes come\u00e7aram a crescer. Segundo o levantamento trimestral da consultoria\u00a0<b>JustWatch<\/b>, a Netflix\u00a0<b>perdeu nada menos que 11 pontos percentuais de market-share<\/b>\u00a0no mercado brasileiro entre 2023 e 2026.<\/p>\n<p>Tr\u00eas anos atr\u00e1s, era l\u00edder com 29%, seguida por\u00a0<b>Prime Video<\/b>\u00a0(19%) e\u00a0<b>Disney+<\/b>\u00a0(14%); no levantamento correspondente ao 2o. trimestre de 2026, caiu para 18%, atr\u00e1s de Disney+ (19%) e Prime Video, que agora lidera com 21%. Essa queda tem a ver tamb\u00e9m com o crescimento de outras plataformas, como\u00a0<b>Paramount+<\/b>\u00a0e Apple, enquanto\u00a0<b>HBO<\/b>\u00a0e\u00a0<b>Globoplay<\/b>\u00a0mantiveram suas posi\u00e7\u00f5es (veja o gr\u00e1fico).<\/p>\n<p>Diante desse quadro, surgiram not\u00edcias recentes de que a Netflix pretende\u00a0<b>mudar sua estrat\u00e9gia de programa\u00e7\u00e3o<\/b>. Tr\u00eas alternativas estariam em estudo:<\/p>\n<p><b>*Lan\u00e7ar canais tem\u00e1ticos gratuitos com transmiss\u00f5es ao vivo 24 por dias<\/b><\/p>\n<p><b>*Investir mais em eventos de apelo popular como WWE (luta livre)<\/b><\/p>\n<p><b>*Oferecer conte\u00fados curtos, no formato reels, para competir com YouTube e TikTok.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>FONTE: Variety \u00a0<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Veja tamb\u00e9m:<\/b><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2026\/01\/28\/disney-encosta-no-netflix\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2026\/01\/28\/disney-encosta-no-netflix\/&amp;source=gmail&amp;ust=1785536253714000&amp;usg=AOvVaw0Lz_1fpZm0tiN2n6fqLFWw\"><b>Por que os usu\u00e1rios come\u00e7aram a se afastar do Netflix<\/b><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2026\/07\/21\/como-a-tv-engoliu-o-computador\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2026\/07\/21\/como-a-tv-engoliu-o-computador\/&amp;source=gmail&amp;ust=1785536253714000&amp;usg=AOvVaw1LPCsxbIxPoTC-ZRs7xrzy\"><b>Maioria dos brasileiros prefere acessar a internet pela TV<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/07\/10\/entenda-os-bastidores-da-guerra-entre-hollywood-e-as-big-techs\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2026\/07\/10\/entenda-os-bastidores-da-guerra-entre-hollywood-e-as-big-techs\/&amp;source=gmail&amp;ust=1785536253714000&amp;usg=AOvVaw0Yz7qOi3WSHlJbq2uAhQcP\"><b>Entenda os bastidores da guerra entre Hollywood e as Big Techs<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/04\/18\/por-que-os-chatbots-estao-tomando-conta-dos-ajustes-nas-tvs\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2026\/04\/18\/por-que-os-chatbots-estao-tomando-conta-dos-ajustes-nas-tvs\/&amp;source=gmail&amp;ust=1785536253714000&amp;usg=AOvVaw2Hnfm-kkI2qLUIfZatVPuX\"><b>Veja como os chatbots est\u00e3o dominando os recursos das TVs<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em seu \u00faltimo balan\u00e7o, divulgado na semana passada, a Netflix apresentou\u00a0n\u00fameros financeiros impressionantes. Mas seu relat\u00f3rio sobre o 2\u00ba trimestre do ano apontou que o\u00a0crescimento<\/p>\n","protected":false},"author":1,"featured_media":38115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-38114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Netflix perde audi\u00eancia e planeja partir para conte\u00fados ao vivo - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/07\/30\/netflix-perde-audiencia-e-planeja-partir-para-conteudos-ao-vivo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix perde audi\u00eancia e planeja partir para conte\u00fados ao vivo - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Em seu \u00faltimo balan\u00e7o, divulgado na semana passada, a Netflix apresentou\u00a0n\u00fameros financeiros impressionantes. 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