{"id":38112,"date":"2026-07-31T09:46:26","date_gmt":"2026-07-31T12:46:26","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=38112"},"modified":"2026-07-31T11:22:12","modified_gmt":"2026-07-31T14:22:12","slug":"pesquisa-vendas-de-tvs-de-tela-grande-crescem-cada-vez-mais","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2026\/07\/31\/pesquisa-vendas-de-tvs-de-tela-grande-crescem-cada-vez-mais\/","title":{"rendered":"Pesquisa: vendas de TVs de tela grande crescem cada vez mais"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-38128\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/abre_tvs_final.jpg\" alt=\"\" width=\"800\" height=\"449\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/abre_tvs_final.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/abre_tvs_final-300x168.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/abre_tvs_final-768x431.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/abre_tvs_final-400x225.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/abre_tvs_final-500x281.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Ainda n\u00e3o h\u00e1 dados conclusivos sobre vendas de TVs no primeiro semestre, impulsionadas pela Copa do Mundo. Mas todos os indicadores apontam para o crescimento dos modelos de maior porte (acima de 65\u201d). Embora os maiores volumes continuem sendo na faixa de 55\u201d, as tend\u00eancias s\u00e3o de que o consumidor prioriza o tamanho das telas na hora de trocar de TV.<\/p>\n<figure id=\"attachment_38133\" aria-describedby=\"caption-attachment-38133\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-38133\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/tv_LG-OLED-G6-83_.jpg\" alt=\"\" width=\"550\" height=\"351\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/tv_LG-OLED-G6-83_.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/tv_LG-OLED-G6-83_-300x192.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/tv_LG-OLED-G6-83_-768x491.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/tv_LG-OLED-G6-83_-400x256.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/tv_LG-OLED-G6-83_-500x319.jpg 500w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><figcaption id=\"caption-attachment-38133\" class=\"wp-caption-text\"><em><strong>TV LG OLED G6 83&#8243;<\/strong><\/em><\/figcaption><\/figure>\n<p>Nesse sentido, a Copa pode ser encarada como um ponto de virada, especialmente em pa\u00edses como Brasil, M\u00e9xico, Argentina e Jap\u00e3o, onde o futebol \u00e9 um grande atrativo. No Brasil, os pr\u00f3prios fabricantes divulgaram dados que confirmam a prefer\u00eancia pelas telas maiores. A LG, por exemplo, informou:<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-2854982373\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-2521648644\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<blockquote><p><strong>Vendas de TVs a partir de 75\u201d cresceram 94% no primeiro trimestre, comparadas com o mesmo per\u00edodo de 2025.<\/strong><\/p><\/blockquote>\n<p>Segundo a consultoria inglesa Omdia, com base em informa\u00e7\u00f5es da ind\u00fastria, durante o per\u00edodo pr\u00e9-Copa aumentou a procura por TVs MiniLED, OLED e QLED, geralmente de tamanhos maiores. Al\u00e9m da melhor qualidade de imagem, o que mais atrai os consumidores \u00e9 a possibilidade de ampliar as op\u00e7\u00f5es de entretenimento com a fam\u00edlia e os amigos, requisito essencial em eventos como a Copa (<a href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/06\/03\/a-copa-das-telas-grandes-veja-7-otimas-sugestoes\/\"><strong>aqui, alguns modelos<\/strong><\/a>).<\/p>\n<figure id=\"attachment_38130\" aria-describedby=\"caption-attachment-38130\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-38130\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/tv_Samsung-QLED-Q80C-98_.jpg\" alt=\"\" width=\"550\" height=\"361\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/tv_Samsung-QLED-Q80C-98_.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/tv_Samsung-QLED-Q80C-98_-300x197.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/tv_Samsung-QLED-Q80C-98_-768x504.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/tv_Samsung-QLED-Q80C-98_-400x263.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/tv_Samsung-QLED-Q80C-98_-500x328.jpg 500w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><figcaption id=\"caption-attachment-38130\" class=\"wp-caption-text\"><em><strong>TV Samsung QLED Q80C 98&#8243;<\/strong><\/em><\/figcaption><\/figure>\n<p>Para a Omdia, tamanhos de 75\u201d e 85\u201d est\u00e3o deixando de ser \u201cde nicho\u201d, passando a entrar no consumo considerado de massa \u2013 no Brasil, ainda \u00e9 cedo para se afirmar isso. O segmento de TVs em geral produziu 208,7 milh\u00f5es de unidades em 2025, segundo a consultoria, com estimativa de 210 milh\u00f5es para 2026. No primeiro trimestre, foram 50,3 milh\u00f5es, um aumento de 6% sobre o ano anterior.<\/p>\n<p>A quest\u00e3o \u00e9 que produzir TVs hoje j\u00e1 n\u00e3o \u00e9 um neg\u00f3cio t\u00e3o lucrativo quanto era dez anos atr\u00e1s. Embora n\u00e3o haja dados oficiais a respeito, muitos analistas acreditam que:<\/p>\n<blockquote><p><strong>Devido \u00e0 forte concorr\u00eancia de pre\u00e7o, alguns fabricantes estejam vendendo TVs de at\u00e9 55\u201d sem lucro.<\/strong><\/p><\/blockquote>\n<p>Os dados da Omdia permitem concluir que aproximadamente 80% das vendas hoje sejam de TVs abaixo de 75\u201d. Mas acima dessa faixa \u00e9 que as margens dos fabricantes come\u00e7am a subir, tornando o neg\u00f3cio rent\u00e1vel. Cerca de 9 milh\u00f5es de modelos de 80\u201d ou maiores foram vendidos em 2025, representando menos de 5% do total. Mas foram eles que trouxeram mais lucros \u00e0 ind\u00fastria. A previs\u00e3o \u00e9 de que at\u00e9 2029 esse total suba para 13 milh\u00f5es.<\/p>\n<figure id=\"attachment_38129\" aria-describedby=\"caption-attachment-38129\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-38129\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/tv_TCL-RGB-MiniLED-R9ML-115_.jpg\" alt=\"\" width=\"550\" height=\"319\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/tv_TCL-RGB-MiniLED-R9ML-115_.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/tv_TCL-RGB-MiniLED-R9ML-115_-300x174.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/tv_TCL-RGB-MiniLED-R9ML-115_-768x445.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/tv_TCL-RGB-MiniLED-R9ML-115_-400x232.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/tv_TCL-RGB-MiniLED-R9ML-115_-500x290.jpg 500w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><figcaption id=\"caption-attachment-38129\" class=\"wp-caption-text\"><em><strong>TV TCL RGB MiniLED R9ML 115&#8243;<\/strong><\/em><\/figcaption><\/figure>\n<p>A maioria dos fabricantes n\u00e3o divulga dados de vendas, mas a TCL, por exemplo, informou em abril que 30,5% de suas vendas em 2025 foram de TVs de 65\u201d ou maiores. Agora, vejam o que diz a Omdia sobre o crescimento por faixas de tamanho:<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>90\u201d ou maiores: 57,4%<\/strong><\/p>\n<p><strong>80\u201d a 89\u201d: 26,5%<\/strong><\/p>\n<p><strong>75\u201d a 79\u201d: 12,3%<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u00c9 a\u00ed, portanto, que est\u00e1 o maior crescimento do mercado mundial (provavelmente tamb\u00e9m no Brasil). Quase todos os fabricantes &#8211; e particularmente os chineses, que fornecem para empresas do mundo inteiro &#8211; t\u00eam lan\u00e7ado maior quantidade de telas grandes, confirmando que esse \u00e9 um desejo do consumidor.<\/p>\n<figure id=\"attachment_38131\" aria-describedby=\"caption-attachment-38131\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-38131\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/hisense_.jpg\" alt=\"\" width=\"550\" height=\"431\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/hisense_.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/hisense_-300x235.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/hisense_-768x602.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/hisense_-400x314.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/hisense_-500x392.jpg 500w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><figcaption id=\"caption-attachment-38131\" class=\"wp-caption-text\"><em><strong>Hisense MicroLED 136MX 136&#8243;<\/strong><\/em><\/figcaption><\/figure>\n<p>Nos \u00faltimos meses, Samsung, TCL, Hisense e LG lan\u00e7aram modelos cada vez maiores: 98\u201d, 100\u201d, 110\u201d, 115\u201d e at\u00e9 136\u201d. As vendas, em unidades, certamente n\u00e3o foram muitas. Mas, al\u00e9m de trazerem mais lucro, representam uma importante vitrine tecnol\u00f3gica, para fixar a imagem das marcas como inovadoras e confi\u00e1veis.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a9 HT &amp; CASA DIGITAL. Todos os direitos reservados<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Veja tamb\u00e9m:<\/strong><strong>\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2026\/06\/23\/tv-microled-agora-no-brasil-mas-ainda-para-poucos\/\"><strong>TVs MicroLED chegam ao Brasil. Mas ainda s\u00e3o para poucos<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/04\/30\/vai-montar-seu-home-theater-veja-o-que-nao-pode-faltar\/\"><strong>Vai montar seu home theater? Veja o que n\u00e3o pode faltar<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/04\/06\/conheca-os-bastidores-da-disputa-samsung-x-tcl-pela-marca-qled\/\"><strong>Conhe\u00e7a os bastidores da disputa Samsung x TCL pela marca \u201cQLED\u201d<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2026\/05\/29\/guerra-chips-e-os-precos-das-tvs\/\"><strong>Por que as guerras podem afetar os pre\u00e7os das TVs no mundo<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ainda n\u00e3o h\u00e1 dados conclusivos sobre vendas de TVs no primeiro semestre, impulsionadas pela Copa do Mundo. Mas todos os indicadores apontam para o crescimento<\/p>\n","protected":false},"author":1,"featured_media":38128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-38112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pesquisa: vendas de TVs de tela grande crescem cada vez mais - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/07\/31\/pesquisa-vendas-de-tvs-de-tela-grande-crescem-cada-vez-mais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pesquisa: vendas de TVs de tela grande crescem cada vez mais - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Ainda n\u00e3o h\u00e1 dados conclusivos sobre vendas de TVs no primeiro semestre, impulsionadas pela Copa do Mundo. 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