{"id":37969,"date":"2026-07-06T11:29:02","date_gmt":"2026-07-06T14:29:02","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=37969"},"modified":"2026-07-06T11:31:30","modified_gmt":"2026-07-06T14:31:30","slug":"governo-federal-adota-tv-3-0-como-base-da-comunicacao-publica","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2026\/07\/06\/governo-federal-adota-tv-3-0-como-base-da-comunicacao-publica\/","title":{"rendered":"Governo Federal adota TV 3.0 como base da comunica\u00e7\u00e3o p\u00fablica"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-37970 size-full\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/copa_tv_30.jpg\" alt=\"\" width=\"800\" height=\"500\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/copa_tv_30.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/copa_tv_30-300x188.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/copa_tv_30-768x480.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/copa_tv_30-400x250.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/07\/copa_tv_30-500x313.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p align=\"&quot;left\"><em><strong>FOTO:<\/strong> <strong>CPG<\/strong><\/em><\/p>\n<p>Apesar da baixa repercuss\u00e3o da TV 3.0 durante a Copa do Mundo, o governo federal decidiu que o novo padr\u00e3o de TV digital ser\u00e1 a base para a comunica\u00e7\u00e3o p\u00fablica no pa\u00eds nos pr\u00f3ximos anos. A ideia \u00e9 reunir todos os servi\u00e7os p\u00fablicos (previd\u00eancia, sa\u00fade, educa\u00e7\u00e3o, seguran\u00e7a etc.) numa plataforma \u00fanica, que incluir\u00e1 as emissoras de TV estatais e poder\u00e1 ser acessada nas telas de TV.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-3131832863\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-2288716805\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>\u201cSer\u00e3o servi\u00e7os segmentados,\u00a0pensando no cidad\u00e3o como algu\u00e9m que recebe o servi\u00e7o em casa, o que \u00e9 um direito dele\u201d, explicou o\u00a0secret\u00e1rio de Pol\u00edticas Digitais da Secretaria de Comunica\u00e7\u00e3o da Presid\u00eancia da Rep\u00fablica, Jo\u00e3o Brant. Segundo ele, a EBC (Empresa Brasileira de Comunica\u00e7\u00e3o), definida como operadora da plataforma, ser\u00e1 a\u00a0respons\u00e1vel por administrar essa infraestrutura compartilhada.<\/p>\n<p>Al\u00e9m da TV Brasil, a chamada\u00a0<a href=\"https:\/\/agenciabrasil.ebc.com.br\/geral\/noticia\/2026-07\/ebc-apresenta-plataforma-da-comunicacao-publica-para-tv-aberta\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/agenciabrasil.ebc.com.br\/geral\/noticia\/2026-07\/ebc-apresenta-plataforma-da-comunicacao-publica-para-tv-aberta&amp;source=gmail&amp;ust=1783433305427000&amp;usg=AOvVaw3X8YH0fytWzNVrHvUO8N5_\"><b>Plataforma DTV+<\/b><\/a>\u00a0reunir\u00e1 todos os canais geridos pela EBC, como\u00a0<span style=\"font-family: ArialMT;\">Canal Gov, Canal Educa\u00e7\u00e3o, Canal Sa\u00fade e Tela Brasil. Incluir\u00e1 tamb\u00e9m todos os servi\u00e7os agregados no canal Gov.br, que permitem aos usu\u00e1rios acesso a suas contas de Previd\u00eancia Social, SUS, Enem, campanhas de vacina\u00e7\u00e3o, documentos pessoais etc.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\"><b>Decep\u00e7\u00e3o na estreia<\/b><\/span><\/h3>\n<p>O padr\u00e3o brasileiro de TV 3.0 fez sua estreia durante a Copa do Mundo, com a TV Globo iniciando a oferta de servi\u00e7os interativos em suas transmiss\u00f5es. Para receber o sinal o usu\u00e1rio precisa ligar sua TV a um conversor DTV+, que alguns fabricantes nacionais come\u00e7aram a comercializar dias antes do in\u00edcio do evento (<a href=\"https:\/\/orlandobarrozo.blog.br\/2026\/06\/10\/tv-3-0-primeiros-conversores-ja-estao-a-venda-mas-cuidado\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2026\/06\/10\/tv-3-0-primeiros-conversores-ja-estao-a-venda-mas-cuidado\/&amp;source=gmail&amp;ust=1783433305427000&amp;usg=AOvVaw116SpZZgBeayiBfbwYUwwv\"><b>aqui, os detalhes<\/b><\/a><span style=\"font-family: ArialMT;\">). O custo do aparelho, por\u00e9m, foi considerado alto demais: cerca de R$ 700.<\/span><\/p>\n<p>As transmiss\u00f5es de jogos com sinal DTV+ podem ser captadas nas cidades de S\u00e3o Paulo, Rio de Janeiro e Brasilia. Mas os primeiros testes com os conversores foram decepcionantes, com lentid\u00e3o no acesso ao menu e baixa taxa de transfer\u00eancia de dados (<a href=\"https:\/\/www.youtube.com\/watch?v=VOYa5ocbKyQ&amp;t=634s\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.youtube.com\/watch?v%3DVOYa5ocbKyQ%26t%3D634s&amp;source=gmail&amp;ust=1783433305427000&amp;usg=AOvVaw0GUIONIRhmfr3XU_Nmp2sI\"><b>veja este v\u00eddeo<\/b><\/a>). Al\u00e9m disso, os fabricantes &#8211; Intelbras, Aqu\u00e1rio e Century &#8211; n\u00e3o fornecem orienta\u00e7\u00f5es sobre instala\u00e7\u00e3o e configura\u00e7\u00e3o dos aparelhos.<\/p>\n<p>Segundo o ministro das Comunica\u00e7\u00f5es\u00a0Frederico Siqueira,<span style=\"color: #222222; font-family: ArialMT;\">\u00a0esses problemas s\u00e3o naturais de um projeto novo, que ainda est\u00e1 em fase de matura\u00e7\u00e3o. \u201cFaz parte do processo de transi\u00e7\u00e3o para\u00a0<\/span>uma nova tecnologia t\u00e3o inovadora. Os problemas ser\u00e3o resolvidos por todo o ecossistema\u00a0de parceiros\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p><b>FONTES: Ag\u00eancia Brasil e Tela Viva<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Veja tamb\u00e9m:<\/b><\/p>\n<p><a href=\"https:\/\/www.gov.br\/mcom\/pt-br\/noticias\/2026\/julho\/201co-brasil-podera-ser-protagonista-na-disseminacao-dessa-nova-tecnologia-para-a-america-latina201d-defendeu-o-ministro-das-comunicacoes-em-live-da-tv-3.0\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.gov.br\/mcom\/pt-br\/noticias\/2026\/julho\/201co-brasil-podera-ser-protagonista-na-disseminacao-dessa-nova-tecnologia-para-a-america-latina201d-defendeu-o-ministro-das-comunicacoes-em-live-da-tv-3.0&amp;source=gmail&amp;ust=1783433305427000&amp;usg=AOvVaw2F7knnMPQtAjvmlXeKs_wU\"><b>Governo quer disseminar DTV+ para outros pa\u00edses da Am\u00e9rica Latina<\/b><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2025\/08\/30\/tv-3-0-agora-o-trabalho-mais-dificil\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2025\/08\/30\/tv-3-0-agora-o-trabalho-mais-dificil\/&amp;source=gmail&amp;ust=1783433305427000&amp;usg=AOvVaw38crupG9TbiLLflbaCECX-\"><b>TV 3.0 brasileira busca financiamento para sew viabilizar<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/06\/22\/como-ter-em-casa-o-som-do-estadio-durante-os-jogos-da-copa\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2026\/06\/22\/como-ter-em-casa-o-som-do-estadio-durante-os-jogos-da-copa\/&amp;source=gmail&amp;ust=1783433305427000&amp;usg=AOvVaw1UIDNuD8NWK7qlMRwUxx7a\"><b>Como ter em casa o \u201csom do est\u00e1dio\u201d durante a Copa do Mundo<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FOTO: CPG Apesar da baixa repercuss\u00e3o da TV 3.0 durante a Copa do Mundo, o governo federal decidiu que o novo padr\u00e3o de TV digital<\/p>\n","protected":false},"author":1,"featured_media":37970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-37969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Governo Federal adota TV 3.0 como base da comunica\u00e7\u00e3o p\u00fablica - HT &amp; 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