{"id":37946,"date":"2026-06-29T11:39:50","date_gmt":"2026-06-29T14:39:50","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=37946"},"modified":"2026-06-29T11:39:50","modified_gmt":"2026-06-29T14:39:50","slug":"alexa-que-esta-chegando-ao-brasil-nao-exige-mais-que-voce-diga-alexa","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2026\/06\/29\/alexa-que-esta-chegando-ao-brasil-nao-exige-mais-que-voce-diga-alexa\/","title":{"rendered":"Alexa+, que est\u00e1 chegando ao Brasil, n\u00e3o exige mais que voc\u00ea diga \u201cAlexa\u201d"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37947\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/06\/nova_Alexa.jpg\" alt=\"\" width=\"800\" height=\"511\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/06\/nova_Alexa.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/06\/nova_Alexa-300x192.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/06\/nova_Alexa-768x491.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/06\/nova_Alexa-400x256.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/06\/nova_Alexa-500x319.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Lan\u00e7ada no Brasil na semana passada, a\u00a0<b>nova vers\u00e3o da assistente Alexa<\/b>\u00a0foi pensada para o mundo da IA Generativa. O servi\u00e7o\u00a0<b>Alexa+<\/b>, que pode ser acessado em diversos dispositivos compat\u00edveis, j\u00e1 est\u00e1 sendo oferecido\u00a0<b>gratuitamente para membros do Amazon Prime<\/b>; para quem n\u00e3o \u00e9 membro, a assinatura custa R$ 99,90 por m\u00eas (<a href=\"https:\/\/www.amazon.com.br\/dp\/B0GPCVDCBQ\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.amazon.com.br\/dp\/B0GPCVDCBQ&amp;source=gmail&amp;ust=1782829283830000&amp;usg=AOvVaw1hUOFZLRgIhowjd4WclUWt\"><b>veja como experimentar sem custo<\/b><\/a>).<\/p>\n<p>Segundo a Amazon, Alexa+ permite ao usu\u00e1rio\u00a0<b>conversar de forma mais natural<\/b>\u00a0com a assistente, dizendo frases como \u201cest\u00e1 meio quente e escuro aqui\u201d &#8211; o sistema ent\u00e3o reduz a temperatura ambiente e liga as luzes,\u00a0<b>sem que o usu\u00e1rio precise dizer \u201cAlexa\u201d<\/b>\u00a0como na vers\u00e3o j\u00e1 conhecida da assistente.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-902806969\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-1080338887\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>\u201c\u00c9 um salto para uma IA totalmente conversacional\u201d, define Daniel Almeida, respons\u00e1vel pela \u00e1rea de dispositivos da Amazon Brasil. \u201c<b>Alexa+ entende todo o contexto<\/b>, toma decis\u00f5es e antecipa o que voc\u00ea precisa. N\u00e3o \u00e9 preciso saber os nomes dos dispositivos, nem os comandos.\u00a0<b>Apenas a linguagem natural<\/b>\u201d.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\"><b>Uber, iFood e compras online<\/b><\/span><\/h3>\n<p>Segundo Almeida, se o dispositivo utilizado tiver c\u00e2mera, o sistema com Alexa+ consegue, por exemplo, avaliar como o usu\u00e1rio est\u00e1 vestido e sugerir uma troca de roupa conforme a ocasi\u00e3o. \u00c9 poss\u00edvel tamb\u00e9m\u00a0<b>compartilhar pelo app Alexa+<\/b>\u00a0informa\u00e7\u00f5es de um calend\u00e1rio escolar, que ser\u00e3o automaticamente colocadas na agenda digital do usu\u00e1rio.<\/p>\n<p>O conceito Alexa+ inclui ainda integra\u00e7\u00e3o com os servi\u00e7os que o usu\u00e1rio j\u00e1 est\u00e1 acostumado, como\u00a0<b>apps de transporte, comida, viagens etc<\/b>. O servi\u00e7o foi pensado para facilitar pesquisas de pre\u00e7o, escolha de filmes e m\u00fasicas, compras online etc.<\/p>\n<p>Outro recurso interessante \u00e9 a possibilidade de\u00a0<b>come\u00e7ar conversas em um dispositivo e continuar em outro<\/b>\u00a0&#8211; por exemplo, do display Echo para a tela do computador. Por enquanto, Alexa+ s\u00f3 pode ser acessado em alguns dispositivos Amazon, mas a empresa est\u00e1 em negocia\u00e7\u00e3o com fabricantes de\u00a0<b>TVs, computadores, tablets\u00a0<\/b>etc. para expandir a rede nos pr\u00f3ximos meses.<\/p>\n<p>Para mais detalhes sobre Alexa+,\u00a0<a href=\"https:\/\/www.aboutamazon.com.br\/noticias\/dispositivos\/alexa-chega-ao-brasil-a-assistente-de-ia-de-ultima-geracao-da-amazon\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.aboutamazon.com.br\/noticias\/dispositivos\/alexa-chega-ao-brasil-a-assistente-de-ia-de-ultima-geracao-da-amazon&amp;source=gmail&amp;ust=1782829283830000&amp;usg=AOvVaw3TeRr_zzoXFCRnT5GRIKcf\"><b>clique aqui<\/b><\/a>.<\/p>\n<p><b>FONTE: Amazon<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Veja tamb\u00e9m:<\/b><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/10\/02\/amazon-anuncia-nova-linha-de-falantes-compactos-com-ia\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2025\/10\/02\/amazon-anuncia-nova-linha-de-falantes-compactos-com-ia\/&amp;source=gmail&amp;ust=1782829283830000&amp;usg=AOvVaw1oGh89M9Mw_O-gNO1pgCbO\"><b>Amazon anuncia nova linha de falantes compactos com IA<\/b><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2026\/04\/10\/tvs-2026-e-o-poder-dos-chatbots\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2026\/04\/10\/tvs-2026-e-o-poder-dos-chatbots\/&amp;source=gmail&amp;ust=1782829283830000&amp;usg=AOvVaw17cr14n0jhOGt0znO_FyOC\"><b>O poder da IA Generativa no controle das TVs 2026<\/b><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2025\/11\/08\/sera-que-teremos-uma-bolha-da-ia\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2025\/11\/08\/sera-que-teremos-uma-bolha-da-ia\/&amp;source=gmail&amp;ust=1782829283830000&amp;usg=AOvVaw0HfhV0H2JNHGYYZBNIeeMv\"><b>An\u00e1lise de especialista: ser\u00e1 que teremos uma \u201cbolha\u201d da IA?<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/02\/25\/por-que-o-crescimento-da-ia-pode-fazer-subir-os-precos-das-tvs\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2026\/02\/25\/por-que-o-crescimento-da-ia-pode-fazer-subir-os-precos-das-tvs\/&amp;source=gmail&amp;ust=1782829283830000&amp;usg=AOvVaw0Kf3OJxKGvYoGxkHyrWr50\"><b>Por que o crescimento da IA pode fazer subir os pre\u00e7os das TVs<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lan\u00e7ada no Brasil na semana passada, a\u00a0nova vers\u00e3o da assistente Alexa\u00a0foi pensada para o mundo da IA Generativa. O servi\u00e7o\u00a0Alexa+, que pode ser acessado em<\/p>\n","protected":false},"author":1,"featured_media":37947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-37946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alexa+, que est\u00e1 chegando ao Brasil, n\u00e3o exige mais que voc\u00ea diga \u201cAlexa\u201d - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/06\/29\/alexa-que-esta-chegando-ao-brasil-nao-exige-mais-que-voce-diga-alexa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alexa+, que est\u00e1 chegando ao Brasil, n\u00e3o exige mais que voc\u00ea diga \u201cAlexa\u201d - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Lan\u00e7ada no Brasil na semana passada, a\u00a0nova vers\u00e3o da assistente Alexa\u00a0foi pensada para o mundo da IA Generativa. 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