{"id":37866,"date":"2026-06-15T14:10:38","date_gmt":"2026-06-15T17:10:38","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=37866"},"modified":"2026-06-15T15:15:28","modified_gmt":"2026-06-15T18:15:28","slug":"fox-compra-roku-o-que-isso-vai-mudar-no-mercado-de-streaming","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2026\/06\/15\/fox-compra-roku-o-que-isso-vai-mudar-no-mercado-de-streaming\/","title":{"rendered":"Fox compra Roku: o que isso vai mudar no mercado de streaming"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37867\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/06\/Fox_Roku_compra_.jpg\" alt=\"\" width=\"800\" height=\"495\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/06\/Fox_Roku_compra_.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/06\/Fox_Roku_compra_-300x186.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/06\/Fox_Roku_compra_-768x475.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/06\/Fox_Roku_compra_-400x248.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/06\/Fox_Roku_compra_-500x309.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Depois da aquisi\u00e7\u00e3o da Warner Discovery pela Paramount, anunciada em fevereiro e confirmada na \u00faltima 6a feira pela Justi\u00e7a americana (<a href=\"https:\/\/www.poder360.com.br\/poder-internacional\/eua-liberam-compra-da-warner-pela-paramount\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.poder360.com.br\/poder-internacional\/eua-liberam-compra-da-warner-pela-paramount\/&amp;source=gmail&amp;ust=1781628740753000&amp;usg=AOvVaw1AZOqaUZFC7gh_zCfZPCG9\"><b>veja aqui<\/b><\/a>), surge mais um grande neg\u00f3cio com potencial de impacto sobre o segmento de streaming.<\/p>\n<p>Na manh\u00e3 desta 2a feira, a Fox Corporation anunciou a compra da Roku, operadora independente de streaming, por US$ 22 bilh\u00f5es, incluindo as d\u00edvidas da empresa. Com seu receptor de streaming, a Roku est\u00e1 presente hoje em dezenas de pa\u00edses atingindo mais de 100 milh\u00f5es de domic\u00edlios, segundo seus \u00faltimos dados oficiais.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-1904435417\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-3176916319\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>Lachlan Murdoch, filho mais velho do magnata australiano Rupert Murdoch e CEO da Fox Corp, anunciou que o plano \u00e9 combinar suas ofertas de conte\u00fado (esportes, jornalismo e entretenimento) com os servi\u00e7os de streaming da Roku. A fus\u00e3o cria a terceira marca mais forte do setor no mercado americano (<strong><span style=\"color: #000000;\">veja o quadro abaixo<\/span><\/strong>) e deve acirrar a competi\u00e7\u00e3o com servi\u00e7os como Netflix, Disney+ e Paramount+.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37868\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/06\/mercado_americano_streaming_2026.jpg\" alt=\"\" width=\"550\" height=\"294\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/06\/mercado_americano_streaming_2026.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/06\/mercado_americano_streaming_2026-300x160.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/06\/mercado_americano_streaming_2026-768x410.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/06\/mercado_americano_streaming_2026-400x214.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/06\/mercado_americano_streaming_2026-500x267.jpg 500w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Pelo acordo, a Fox ficar\u00e1 com 73% da nova empresa e a Roku com o restante. Ap\u00f3s a venda de sua divis\u00e3o de filmes para a Disney, em 2019, a Fox Corp concentrou-se no segmento de TV (aberta e fechada), atingindo a lideran\u00e7a nos EUA com os canais a cabo Fox News e Fox Sports.<\/p>\n<p>J\u00e1 a Roku, fundada em 2002 por Anthony Wood, ex-executivo a Netflix, foi uma das respons\u00e1veis pela expans\u00e3o do streaming em todo o mundo. Al\u00e9m de seus receptores port\u00e1teis (o primeiro foi lan\u00e7ado em 2008), a marca est\u00e1 presente no Brasil desde 2020, atrav\u00e9s de parcerias com fabricantes de TVs como SEMP, Philco, Multi e AOC (<a href=\"https:\/\/orlandobarrozo.blog.br\/2021\/10\/24\/roku-quer-ir-muito-mais-longe-no-brasil\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2021\/10\/24\/roku-quer-ir-muito-mais-longe-no-brasil\/&amp;source=gmail&amp;ust=1781628740753000&amp;usg=AOvVaw1YK2haW3j77nt98g7Jdkia\"><b>veja mais detalhes<\/b><\/a>).<\/p>\n<p><b>FONTE: The Hollywood Reporter<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Veja tamb\u00e9m:<\/b><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2023\/04\/13\/receptor-de-streaming-roku-agora-tem-versao-4k\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2023\/04\/13\/receptor-de-streaming-roku-agora-tem-versao-4k\/&amp;source=gmail&amp;ust=1781628740753000&amp;usg=AOvVaw3bS_6soiybKd67lQMwRKbN\"><b>Conhe\u00e7a a vers\u00e3o 4K do receptor de streaming Roku<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/05\/06\/tv-aberta-ou-streaming-qual-e-melhor-para-assistir-a-copa\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2026\/05\/06\/tv-aberta-ou-streaming-qual-e-melhor-para-assistir-a-copa\/&amp;source=gmail&amp;ust=1781628740753000&amp;usg=AOvVaw38BbzhZ4F0V1xR7i7pomw0\"><b>TV aberta ou streaming: qual o melhor para assistir \u00e0 Copa<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2021\/11\/03\/player-aat-audiocast-ac-2-streaming-sem-fio-e-bem-mais-pratico\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2021\/11\/03\/player-aat-audiocast-ac-2-streaming-sem-fio-e-bem-mais-pratico\/&amp;source=gmail&amp;ust=1781628740753000&amp;usg=AOvVaw0dYtSo3wEHv9UZ6X2Z3UyI\"><b>Confira o teste de um player de streaming da AAT<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/11\/27\/amplificador-que-tambem-e-pre-e-player-faz-streaming-high-end\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2025\/11\/27\/amplificador-que-tambem-e-pre-e-player-faz-streaming-high-end\/&amp;source=gmail&amp;ust=1781628740753000&amp;usg=AOvVaw0Mzv5xrKmNK_yrkfLRdVOF\"><b>Amplificador que tamb\u00e9m \u00e9 pr\u00e9 e player faz streaming high-end<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depois da aquisi\u00e7\u00e3o da Warner Discovery pela Paramount, anunciada em fevereiro e confirmada na \u00faltima 6a feira pela Justi\u00e7a americana (veja aqui), surge mais um<\/p>\n","protected":false},"author":1,"featured_media":37871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-37866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fox compra Roku: o que isso vai mudar no mercado de streaming - HT &amp; 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