{"id":3745,"date":"2018-01-06T13:04:37","date_gmt":"2018-01-06T13:04:37","guid":{"rendered":"http:\/\/revistahometheater.uol.com.br\/portal\/?p=3745"},"modified":"2018-01-08T18:19:34","modified_gmt":"2018-01-08T18:19:34","slug":"realidade-virtual-deve-bater-recorde-de-vendas-em-2018","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2018\/01\/06\/realidade-virtual-deve-bater-recorde-de-vendas-em-2018\/","title":{"rendered":"Realidade virtual deve bater recorde de vendas em 2018"},"content":{"rendered":"<p><a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/ces-2018\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3743 size-full\" src=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2018\/01\/ces_ht.jpg\" alt=\"\" width=\"800\" height=\"235\" border=\"0\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/01\/ces_ht.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/01\/ces_ht-400x118.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/01\/ces_ht-500x147.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/01\/ces_ht-300x88.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/01\/ces_ht-768x226.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/01\/ces_ht-50x15.jpg 50w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3783\" src=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2018\/01\/ar.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/01\/ar.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/01\/ar-400x300.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/01\/ar-500x375.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/01\/ar-300x225.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/01\/ar-768x576.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/01\/ar-50x38.jpg 50w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<a href=\"#\" target=\"_self\" class=\"buttons btn_blue left\"><span class=\"left\">Por JULIO COHEN, enviado especial a Las Vegas.<\/span><\/a>\n<p>As tecnologias de realidade aumentada (AR) e realidade virtual (VR) devem ter crescimento recorde em 2018, diz um novo estudo da Consumer Technology Association (CTA), entidade que organiza a CES Las Vegas. O evento, ali\u00e1s, ter\u00e1 este ano uma \u00e1rea de exposi\u00e7\u00e3o bem maior que nos anos anteriores dedicada a essas inova\u00e7\u00f5es.<\/p>\n<p>O estudo US Consumer Technology Sales and Forecasts, a ser divulgado durante a Feira, projeta que somente nos EUA ser\u00e3o vendidos este ano cerca de 4,9 milh\u00f5es de dispositivos AR\/VR, como fones de ouvido e \u00f3culos especiais (mais de 25% acima do que se vendeu em 2017). Isso deve representar para os fabricantes receitas da ordem da US$ 1,2 bilh\u00e3o, quase 10% sobre o ano passado.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-150041285\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-2782127232\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>Segundo a CTA, esse crescimento deve continuar pelos pr\u00f3ximos cinco anos. Na CES 2018, o setor AR\/VR ocupa uma \u00e1rea de aproximadamente 4.000m2, incluindo solu\u00e7\u00f5es para games, filmes, educa\u00e7\u00e3o, sa\u00fade e sinaliza\u00e7\u00e3o digital. Isso equivale a 18% de expans\u00e3o sobre a CES 2017. \u201cEstamos muito impressionados com o crescimento do setor, indicando que o c\u00e9u \u00e9 o limite para essas tecnologias emergentes\u201d, admite Karen Chupka, vice-presidente da CTA. \u201cNossa inten\u00e7\u00e3o \u00e9 que os visitantes possam de fato experimentar o mundo virtual em todas as suas possibilidades\u201d.<\/p>\n<p>Para orientar melhor os fabricantes, produtores e desenvolvedores que atuam nesse mercado, a CTA decidiu criar defini\u00e7\u00f5es gerais sobre as tecnologias. S\u00e3o elas:<\/p>\n<p><strong>Realidade Aumentada (AR)<\/strong>\u00a0&#8211; Solu\u00e7\u00f5es em que conte\u00fados digitais se somam ao \u201cmundo real\u201d do usu\u00e1rio;<\/p>\n<p><strong>Realidade Virtual (VR)<\/strong>\u00a0&#8211; Cria um ambiente digital que substitui o \u201cmundo real\u201d do usu\u00e1rio;<\/p>\n<p><strong>Realidade mista (MR)<\/strong>\u00a0&#8211; Cria uma experi\u00eancia que combina o \u201cmundo real\u201d e o \u201cmundo virtual\u201d, que coexistem e interagem entre si.<\/p>\n<p>Al\u00e9m disso, a CTA criou um grupo de trabalho que em breve apresentar\u00e1 uma proposta de normas t\u00e9cnicas para direcionar todo o segmento; essa proposta precisar\u00e1 ser aprovada pelo American National Standards Institute. A ideia \u00e9 incluir defini\u00e7\u00f5es t\u00e9cnicas detalhadas para dar suporte a futuros projetos de AR, VR e MR, al\u00e9m de sugerir as melhores pr\u00e1ticas aos consumidores e \u00a0profissionais da \u00e1rea.<\/p>\n<p>\u201c\u00c9 miss\u00e3o da ind\u00fastria ajudar os consumidores a entenderem as tecnologias e os conte\u00fados dispon\u00edveis\u201d, explica Mark Turner, coordenador do grupo de trabalho. \u201cOs investimentos que estamos vendo em tecnologias imersivas, al\u00e9m de outras inova\u00e7\u00f5es como werables e buscas por voz, indicam que o futuro ser\u00e1 excelente nesses campos. Um futuro em que seu ambiente f\u00edsico poder\u00e1 ser adaptado a atividades de trabalho e de entretenimento\u201d.<\/p>\n<p>A CTA informou ter acolhido em 2017 mais de 100 novos filiados que atuam nessas tecnologias emergentes. O grupo de trabalho que estuda as novas normas t\u00e9cnicas \u00e9 formado por empresas como Amazon, Dolby, Fox, Intel, Samsung, Sony, Microsoft e NVIDIA, entre outras. Para se atualizar sobre a evolu\u00e7\u00e3o desses estudos, visite o endere\u00e7o\u00a0<a href=\"https:\/\/www.ces.tech\/Topics\/Advertising-Entertainment-Content\/Virtual-Reality-Augmented-Reality\">CES.tech<\/a>, e acompanhe os semin\u00e1rios\u00a0<a href=\"https:\/\/www.ces.tech\/Conference\/ConferenceProgram\/Conference-Tracks\/Trending-Techs\/Tapping-Virtual-Reality%E2%80%99s-Real-Potential.aspx\">Tapping Virtual Reality&#8217;s Real Potential<\/a>\u00a0e\u00a0<a href=\"https:\/\/www.ces.tech\/Conference\/ConferenceProgram\/Conference-Tracks\/Research-Summit\/Understanding-AR-and-VR-Content-Challenges.aspx\">Understanding the AR and VR Content Challenges<\/a>, que ser\u00e3o realizados durante a CES 2018.<\/p>\n<p><strong>FONTE: CTA<\/strong><\/p>\n<p><a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/ces-2018\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3743 size-full\" src=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2018\/01\/ces_ht.jpg\" alt=\"\" width=\"800\" height=\"235\" border=\"0\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/01\/ces_ht.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/01\/ces_ht-400x118.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/01\/ces_ht-500x147.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/01\/ces_ht-300x88.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/01\/ces_ht-768x226.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2018\/01\/ces_ht-50x15.jpg 50w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As tecnologias de realidade aumentada (AR) e realidade virtual (VR) devem ter crescimento recorde em 2018, diz um novo estudo da Consumer Technology Association (CTA),<\/p>\n","protected":false},"author":1,"featured_media":3783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-3745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ces-2018"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Realidade virtual deve bater recorde de vendas em 2018 - HT &amp; 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