{"id":37401,"date":"2026-03-30T06:38:37","date_gmt":"2026-03-30T09:38:37","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=37401"},"modified":"2026-04-06T11:12:44","modified_gmt":"2026-04-06T14:12:44","slug":"chinesa-haier-chega-ao-brasil-com-tvs-e-eletrodomesticos","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2026\/03\/30\/chinesa-haier-chega-ao-brasil-com-tvs-e-eletrodomesticos\/","title":{"rendered":"Chinesa Haier chega ao Brasil com TVs e eletrodom\u00e9sticos"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/03\/haier-qd-mini-led.jpg.png\" alt=\"\" width=\"1200\" height=\"675\" class=\"aligncenter size-full wp-image-37402\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/03\/haier-qd-mini-led.jpg.png 1200w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/03\/haier-qd-mini-led.jpg-300x169.png 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/03\/haier-qd-mini-led.jpg-1024x576.png 1024w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/03\/haier-qd-mini-led.jpg-768x432.png 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/03\/haier-qd-mini-led.jpg-400x225.png 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/03\/haier-qd-mini-led.jpg-500x281.png 500w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Um dos maiores grupos industriais do mundo, a chinesa Haier est\u00e1 chegando ao mercado brasileiro. Apontada como l\u00edder mundial em eletrodom\u00e9sticos, a empresa j\u00e1 atua no Brasil com uma linha de ar-condicionado. A partir deste ano, planeja entrar forte tamb\u00e9m em TVs e eletrodom\u00e9sticos.<\/p>\n<p>Fundada em 1984, o\u00a0<b><a href=\"https:\/\/www.haier.com\/br-pt\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.haier.com\/br-pt\/&amp;source=gmail&amp;ust=1774949561674000&amp;usg=AOvVaw2sthHElFYiL59zoZLsOwCP\">Grupo Haier<\/a>\u00a0<\/b>cresceu rapidamente na \u00c1sia e hoje ocupa posi\u00e7\u00f5es de lideran\u00e7a tamb\u00e9m na Europa, com faturamento global em torno de US$ 50 bilh\u00f5es. Seu foco at\u00e9 hoje tem sido a linha branca, com grandes volumes de vendas em geladeiras, lavadoras e ar-condicionado. Em TVs, vem logo atr\u00e1s de TCL e Hisense na China e recentemente come\u00e7ou a investir tamb\u00e9m em modelos de valor mais alto.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-2943640631\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-3190221170\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>Em seu site brasileiro, a empresa j\u00e1 exibe as linhas de TVs que pretende comercializar, todos utilizando a plataforma Google TV. O destaque \u00e9 o modelo S90, com painel QD-MiniLED de 100\u201d e sistema de \u00e1udio da inglesa KEF. Os mesmos recursos estar\u00e3o dispon\u00edveis no modelo M96, de 85\u201d.<\/p>\n<p>O \u00e1udio KEF tamb\u00e9m est\u00e1 presente na s\u00e9rie MiniLED M80, que inclui modelos de 55\u201d, 65\u201d, 75\u201d e 85\u201d. H\u00e1 ainda as s\u00e9ries QLED S80, com painel 120Hz de 50\u201d, 55\u201d, 65\u201d e 85\u201d; e K85, painel LED de 43\u201d, 50\u201d, 55\u201d e 75\u201d, ambas com \u00e1udio convencional.<\/p>\n<p>Por enquanto, a Haier n\u00e3o est\u00e1 divulgando detalhes sobre sua entrada no pa\u00eds, nem pre\u00e7os e datas de lan\u00e7amento. Sabe-se apenas que o grupo negocia assumir as instala\u00e7\u00f5es da Mabe Brasil, que em fevereiro teve decretada sua fal\u00eancia.<\/p>\n<p>Em janeiro, a Haier assumiu o controle da divis\u00e3o\u00a0de eletrodom\u00e9sticos da americana GE, por US$ 5,4 bilh\u00f5es. Com isso, herdou uma participa\u00e7\u00e3o de 50% no grupo Mabe, que tem sede no M\u00e9xico.<\/p>\n<p>Para conhecer melhor as linhas da Haier,\u00a0<a href=\"https:\/\/www.haier.com\/br-pt\/tvs\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.haier.com\/br-pt\/tvs\/&amp;source=gmail&amp;ust=1774949561674000&amp;usg=AOvVaw2s5N00yjyB1go1q60-l2-q\"><b>clique aqui<\/b><\/a>.<\/p>\n<p><b>FONTE: Relat\u00f3rio Reservado<\/b><\/p>\n<p><b>Veja tamb\u00e9m:<\/b><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2026\/02\/02\/tcl-mais-perto-da-samsung\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2026\/02\/02\/tcl-mais-perto-da-samsung\/&amp;source=gmail&amp;ust=1774949561674000&amp;usg=AOvVaw2gZ7n4wRBlFRM9M-vwX-WQ\"><b>Como est\u00e1 a disputa entre as principais marcas de TV<\/b><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2026\/03\/24\/qled-ou-nao-qled-eis-a-questao\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2026\/03\/24\/qled-ou-nao-qled-eis-a-questao\/&amp;source=gmail&amp;ust=1774949561674000&amp;usg=AOvVaw1Sjav01n9E31fTrOxOxBKf\"><b>Entenda a pol\u00eamica entre Samsung e TCL pelo uso da marca \u201cQLED&#8221;<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/02\/25\/por-que-o-crescimento-da-ia-pode-fazer-subir-os-precos-das-tvs\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?=https:\/\/www.hometheater.com.br\/portal\/2026\/02\/25\/por-que-o-crescimento-da-ia-pode-fazer-subir-os-precos-das-tvs\/&amp;source=gmail&amp;ust=1774949561674000&amp;usg=AOvVaw1AZEhovBBgdLose2E5Rl2I\"><b>Por que o crescimento da IA pode elevar os pre\u00e7os das TVs<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/02\/05\/copa-2026-quais-as-melhores-tvs-para-assistir-futebol\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2026\/02\/05\/copa-2026-quais-as-melhores-tvs-para-assistir-futebol\/&amp;source=gmail&amp;ust=1774949561674000&amp;usg=AOvVaw2pLx8SKIj2UJxRoI42tiIM\"><b>Copa 2026: quais as melhores TVs para assistir futebol<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um dos maiores grupos industriais do mundo, a chinesa Haier est\u00e1 chegando ao mercado brasileiro. Apontada como l\u00edder mundial em eletrodom\u00e9sticos, a empresa j\u00e1 atua<\/p>\n","protected":false},"author":1,"featured_media":37402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[204],"class_list":["post-37401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-destaque"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chinesa Haier chega ao Brasil com TVs e eletrodom\u00e9sticos - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2026\/03\/30\/chinesa-haier-chega-ao-brasil-com-tvs-e-eletrodomesticos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chinesa Haier chega ao Brasil com TVs e eletrodom\u00e9sticos - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Um dos maiores grupos industriais do mundo, a chinesa Haier est\u00e1 chegando ao mercado brasileiro. Apontada como l\u00edder mundial em eletrodom\u00e9sticos, a empresa j\u00e1 atua\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hometheater.com.br\/portal\/2026\/03\/30\/chinesa-haier-chega-ao-brasil-com-tvs-e-eletrodomesticos\/\" \/>\n<meta property=\"og:site_name\" content=\"HT &amp; Casa Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/revistahometheater\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-30T09:38:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T14:12:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2026\/03\/haier-qd-mini-led.jpg.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Revista Home Theater &amp; Casa Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hometheaterbr\" \/>\n<meta name=\"twitter:site\" content=\"@hometheaterbr\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Revista Home Theater &amp; 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