{"id":36346,"date":"2025-11-24T15:47:45","date_gmt":"2025-11-24T18:47:45","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=36346"},"modified":"2025-11-25T08:26:43","modified_gmt":"2025-11-25T11:26:43","slug":"guia-pratico-das-tvs-com-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2025\/11\/24\/guia-pratico-das-tvs-com-inteligencia-artificial\/","title":{"rendered":"Guia pr\u00e1tico das TVs com Intelig\u00eancia Artificial <\/br><img src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/recursos_ia.png\" \/>"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-36347\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/Abre-OLED-evo-C5.jpg\" alt=\"\" width=\"720\" height=\"454\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/Abre-OLED-evo-C5.jpg 720w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/Abre-OLED-evo-C5-300x189.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/Abre-OLED-evo-C5-400x252.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/Abre-OLED-evo-C5-500x315.jpg 500w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-36370\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/resumo_01.png\" alt=\"\" width=\"600\" height=\"244\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/resumo_01.png 733w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/resumo_01-300x122.png 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/resumo_01-400x163.png 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/resumo_01-500x203.png 500w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>A gera\u00e7\u00e3o de TVs lan\u00e7ada este ano \u2013 e que est\u00e1 \u00e0 venda nas promo\u00e7\u00f5es da <strong>Black Friday<\/strong> \u2013 aderiu de vez \u00e0 Intelig\u00eancia Artificial. Alguns modelos trazem at\u00e9 recursos de <strong>IA Generativa<\/strong>, \u201cconversando\u201d com o usu\u00e1rio, que pode falar frases mais detalhadas e at\u00e9 <strong>controlar a TV com gestos das m\u00e3os<\/strong>.<\/p>\n<p>A verdade \u00e9 que a qualidade de imagem das TVs das quatro principais marcas (<strong>Samsung, TCL, LG e Hisense<\/strong>) \u00e9 muito similar. Com exce\u00e7\u00e3o das OLED, <strong>que realmente est\u00e3o num n\u00edvel superior<\/strong>, por\u00e9m mais caras, a maioria dos modelos premium est\u00e1 num padr\u00e3o de qualidade bem pr\u00f3ximo.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-544869849\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-4169243954\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<figure id=\"attachment_36348\" aria-describedby=\"caption-attachment-36348\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-36348\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/corrida-Hisense-U7-PRO_.jpg\" alt=\"\" width=\"550\" height=\"310\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/corrida-Hisense-U7-PRO_.jpg 700w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/corrida-Hisense-U7-PRO_-300x169.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/corrida-Hisense-U7-PRO_-400x225.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/corrida-Hisense-U7-PRO_-500x281.jpg 500w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><figcaption id=\"caption-attachment-36348\" class=\"wp-caption-text\"><em><strong>Modelo U7 Pro, da Hisense, traz v\u00e1rios recursos de IA<\/strong><\/em><\/figcaption><\/figure>\n<p>Por isso, h\u00e1 uma <strong>corrida dos fabricantes<\/strong> para equipar suas TVs com o m\u00e1ximo poss\u00edvel de fun\u00e7\u00f5es \u201cinteligentes\u201d. Com processadores de \u00faltima gera\u00e7\u00e3o, elas conseguem fa\u00e7anhas como:<\/p>\n<p>*Agilizar a <strong>navega\u00e7\u00e3o pelos aplicativos<\/strong>, facilitando encontrar os conte\u00fados que voc\u00ea quer assistir<\/p>\n<p>*Ajustar <strong>brilho e contraste em tempo real<\/strong>, conforme o tipo de cena e a luminosidade do ambiente<\/p>\n<p>*Aumentar o <strong>som dos di\u00e1logos<\/strong> naquelas cenas com muitos efeitos sonoros, ou quando h\u00e1 muito ru\u00eddo no ambiente<\/p>\n<p>*Transformar imagens comuns, originalmente em Full-HD ou resolu\u00e7\u00e3o inferior, para algo <strong>bem pr\u00f3ximo do 4K (ou at\u00e9 8K)<\/strong><\/p>\n<figure id=\"attachment_36349\" aria-describedby=\"caption-attachment-36349\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-36349\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/copilot_.jpg\" alt=\"\" width=\"550\" height=\"326\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/copilot_.jpg 700w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/copilot_-300x178.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/copilot_-400x237.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/copilot_-500x296.jpg 500w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><figcaption id=\"caption-attachment-36349\" class=\"wp-caption-text\"><em><strong>TV Samsung Neo QLED lan\u00e7ada nos EUA com o Copilot, da Microsoft<\/strong><\/em><\/figcaption><\/figure>\n<p><strong>Importante:<\/strong> algumas marcas v\u00eam anunciando assistentes de IA Generativa em suas TVs, como <strong>Microsoft Copilot<\/strong> e <strong>Google Gemini<\/strong>, mas por enquanto isso n\u00e3o est\u00e1 dispon\u00edvel no Brasil. Quando forem lan\u00e7ados oficialmente, esses recursos exigir\u00e3o <strong>atualiza\u00e7\u00e3o de firmware<\/strong>.<\/p>\n<p>De qualquer forma, juntando as inova\u00e7\u00f5es acima com a facilidade dos <strong>assistentes virtuais<\/strong>, o usu\u00e1rio tem a sua disposi\u00e7\u00e3o muito mais possibilidades de explorar toda a tecnologia embarcada nas TVs 2025. Confira abaixo um guia com as inova\u00e7\u00f5es de IA nas principais marcas:<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\"><strong>SAMSUNG<\/strong><\/span><\/h3>\n<p><strong>As TVs identificadas como \u201cVision AI\u201d permitem:<\/strong><\/p>\n<p>*Ajustar automaticamente a nitidez das imagens em movimento, reduzindo rastros e borr\u00f5es;<\/p>\n<p>*<strong>Remasteriza\u00e7\u00e3o HDR<\/strong>, que processa imagens convencionais para simular a reprodu\u00e7\u00e3o pr\u00f3xima do HDR verdadeiro (mais brilho, cores mais intensas e melhor detalhamento)<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-36350\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/companion_.jpg\" alt=\"\" width=\"600\" height=\"288\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/companion_.jpg 700w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/companion_-300x144.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/companion_-400x192.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/companion_-500x240.jpg 500w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>*<strong>Companion (foto)<\/strong>, um tipo de chat em que o usu\u00e1rio pode fazer perguntas variadas e a TV responde na tela<\/p>\n<p>*<strong>Pet Care<\/strong>, servi\u00e7o de monitoramento de pets para quando o usu\u00e1rio est\u00e1 fora de casa<\/p>\n<p>*<strong>\u00c1udio 3D<\/strong>, que permite ouvir o som da TV com efeitos espaciais (exclusivo para quem usa fones Galaxy Buds)<\/p>\n<h3 style=\"text-align: center;\"><strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/06\/26\/samsung-anuncia-tvs-com-mais-recursos-de-ia-e-controle\/\">Veja mais detalhes sobre as TVs Samsung 2025<\/a><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\"><strong>LG<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-36351\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/lg_smart_magic_.jpg\" alt=\"\" width=\"550\" height=\"333\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/lg_smart_magic_.jpg 550w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/lg_smart_magic_-300x182.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/lg_smart_magic_-400x242.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/lg_smart_magic_-500x303.jpg 500w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p><strong>O controle remoto <\/strong><strong>Smart Magic traz a tecla AI, que permite:<\/strong><\/p>\n<p>*<strong>AI Chatbot<\/strong>, recurso para intera\u00e7\u00e3o com o usu\u00e1rio, que pode tirar d\u00favidas t\u00e9cnicas sobre o funcionamento da TV.<\/p>\n<p>*<strong>Concierge<\/strong> n\u00e3o \u00e9 propriamente novidade (foi lan\u00e7ado em 2024), mas na vers\u00e3o 25 est\u00e1 mais \u00e1gil nas respostas \u00e0s buscas com base no hist\u00f3rico do usu\u00e1rio.<\/p>\n<p>*<strong>Wizard<\/strong>, recurso aprimorado para defini\u00e7\u00e3o de padr\u00f5es de som e imagem conforme as prefer\u00eancias e os h\u00e1bitos do usu\u00e1rio.<\/p>\n<p>*<strong>Remasteriza\u00e7\u00e3o de voz<\/strong> \u00e9 como a LG chama o recurso de real\u00e7ar os di\u00e1logos nas cenas muito barulhentas dos filmes<\/p>\n<h3 style=\"text-align: center;\"><strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/07\/08\/lg-lanca-a-maior-tv-oled-do-mercado-com-97-polegadas\/\">Veja mais detalhes sobre as TVs LG 2025<\/a><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\"><strong>TCL E HISENSE<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-36352\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/Google-TV-Menu_.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/Google-TV-Menu_.jpg 700w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/Google-TV-Menu_-300x225.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/Google-TV-Menu_-400x300.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/Google-TV-Menu_-500x375.jpg 500w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>As duas marcas chinesas utilizam o <strong>sistema operacional <\/strong><strong>Google TV\u00a0(foto)<\/strong>, que depende das inova\u00e7\u00f5es introduzidas pelo Google. H\u00e1 a promessa (feita ainda no in\u00edcio de 2025) de incluir o <strong>assistente Gemini de IA Generativa<\/strong>, mas isso s\u00f3 dever\u00e1 acontecer em 2026.<\/p>\n<p>Para quem \u00e9 f\u00e3 dos servi\u00e7os Google, a vantagem das TVs TCL e Hisense \u00e9 a maior facilidade de integra\u00e7\u00e3o com o sistema de buscas, o assistente de voz e o <strong>Google Meet<\/strong>, por exemplo. Tamb\u00e9m por isso, as duas fabricantes v\u00eam investindo mais em <strong>novos tipos de painel<\/strong> e no processamento mais preciso das imagens. Confira nos links <strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/08\/25\/tcl-aumenta-aposta-nas-tvs-qd-miniled-de-tela-grande\/\">TCL<\/a><\/strong> e <strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/09\/11\/hisense-116ux-maior-tv-do-mercado-ja-esta-a-venda-no-brasil\/\">Hisense<\/a><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u00a9 HT &amp; CASA DIGITAL. Todos os direitos reservados<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Veja tamb\u00e9m:<\/strong><\/h3>\n<h3><strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/11\/14\/10-sugestoes-em-tvs-de-65-para-aproveitar-a-black-friday\/\">10 sugest\u00f5es de TVs de 65\u201d para aproveitar a Black Friday<\/a><\/strong><\/h3>\n<h3><strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/10\/06\/miniled-5-opcoes-entre-as-melhores-e-maiores-tvs-do-mercado\/\">MiniLED: 5 op\u00e7\u00f5es entre as melhores (e maiores) TVs do mercado<\/a><\/strong><\/h3>\n<h3><strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/09\/26\/copa-2026-acelera-chegada-da-tv-3-0-no-brasil\/\">Copa 2026 acelera a chegada da TV 3.0 no Brasil<\/a><\/strong><\/h3>\n<h3><strong><a href=\"https:\/\/orlandobarrozo.blog.br\/2025\/10\/17\/oled-sera-o-fim-do-burn-in\/\">OLED: nova tecnologia promete o fim do burn-in nas TVs<\/a><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>A gera\u00e7\u00e3o de TVs lan\u00e7ada este ano \u2013 e que est\u00e1 \u00e0 venda nas promo\u00e7\u00f5es da Black Friday \u2013 aderiu de vez \u00e0 Intelig\u00eancia Artificial.<\/p>\n","protected":false},"author":1,"featured_media":36347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-36346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guia pr\u00e1tico das TVs com Intelig\u00eancia Artificial  - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/11\/24\/guia-pratico-das-tvs-com-inteligencia-artificial\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guia pr\u00e1tico das TVs com Intelig\u00eancia Artificial  - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"A gera\u00e7\u00e3o de TVs lan\u00e7ada este ano \u2013 e que est\u00e1 \u00e0 venda nas promo\u00e7\u00f5es da Black Friday \u2013 aderiu de vez \u00e0 Intelig\u00eancia Artificial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hometheater.com.br\/portal\/2025\/11\/24\/guia-pratico-das-tvs-com-inteligencia-artificial\/\" \/>\n<meta property=\"og:site_name\" content=\"HT &amp; Casa Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/revistahometheater\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-24T18:47:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T11:26:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/Abre-OLED-evo-C5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"454\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Revista Home Theater &amp; 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