{"id":36254,"date":"2025-11-07T08:14:54","date_gmt":"2025-11-07T11:14:54","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=36254"},"modified":"2025-11-10T11:38:29","modified_gmt":"2025-11-10T14:38:29","slug":"prime-video-supera-netflix-na-preferencia-dos-brasileiros","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2025\/11\/07\/prime-video-supera-netflix-na-preferencia-dos-brasileiros\/","title":{"rendered":"Prime Video supera Netflix na prefer\u00eancia dos brasileiros"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-36255\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/prime_video_chart_brasil.jpg\" alt=\"\" width=\"800\" height=\"510\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/prime_video_chart_brasil.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/prime_video_chart_brasil-300x191.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/prime_video_chart_brasil-768x490.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/prime_video_chart_brasil-400x255.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/11\/prime_video_chart_brasil-500x319.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Confirmando uma tend\u00eancia j\u00e1 observada desde o ano passado (<a href=\"https:\/\/orlandobarrozo.blog.br\/2025\/07\/23\/prime-video-ja-supera-netflix-no-brasil\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2025\/07\/23\/prime-video-ja-supera-netflix-no-brasil\/&amp;source=gmail&amp;ust=1762857369208000&amp;usg=AOvVaw30v6Te7zzTi3ck7MG-vVPl\"><b>veja aqui<\/b><\/a>), o servi\u00e7o Prime Video, da Amazon, ultrapassou o Netflix como o mais acessado entre os consumidores brasileiros.<\/p>\n<p>Segundo a consultoria JustWatch, que monitora o interesse por todas as plataformas de streaming no pa\u00eds, no 3o. trimestre de 2025 o Prime Video atingiu a marca de 21% no ranking nacional, enquanto o Netflix caiu para 20%. Disney+, com 18%) e HBO Max (11%) v\u00eam a seguir (veja o gr\u00e1fico acima).<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-2097020103\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-3050768238\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>Fundada em 2014 e com sede na Alemanha, a JustWatch \u00e9 hoje a principal refer\u00eancia no monitoramento do mercado de streaming em todo o mundo. A empresa realiza suas sondagens via telefone, email e apps de mensagens, ouvindo usu\u00e1rios em cerca de 140 pa\u00edses.\u00a0<b><a href=\"https:\/\/orlandobarrozo.blog.br\/2020\/09\/25\/quem-domina-o-streaming-no-brasil\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2020\/09\/25\/quem-domina-o-streaming-no-brasil\/&amp;source=gmail&amp;ust=1762857369208000&amp;usg=AOvVaw1f_bzp2vPohk1vw7bxyrLt\">No Brasil, est\u00e1 presente desde 2020<\/a>.\u00a0<\/b><\/p>\n<p>Segundo a empresa, s\u00e3o monitorados periodicamente\u00a0<b>cerca de 4 milh\u00f5es de brasileiros.\u00a0<\/b>N\u00e3o \u00e9 uma medi\u00e7\u00e3o de audi\u00eancia como em outras pesquisas, mas dos h\u00e1bitos de busca dos usu\u00e1rios, revelando t\u00edtulos que atraem maior interesse e plataformas mais consultadas.<\/p>\n<p>Em suas sondagens, os pesquisadores da<b>\u00a0<a href=\"https:\/\/www.justwatch.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.justwatch.com&amp;source=gmail&amp;ust=1762857369208000&amp;usg=AOvVaw1jtTbogKUvGVPGSA4jZHPl\">JustWatch<\/a><\/b>\u00a0levantam semanalmente os h\u00e1bitos dos usu\u00e1rios no streaming, tanto de filmes quanto de s\u00e9ries. At\u00e9 in\u00edcio deste ano, o Netflix &#8211; servi\u00e7o mais antigo do mundo &#8211; liderou o segmento. No entanto, a partir de 2021 viu surgirem novos concorrentes que lhe roubaram boa parte da audi\u00eancia,\u00a0<a href=\"https:\/\/www.hometheater.com.br\/portal\/2023\/10\/11\/netflix-e-prime-video-perdem-espaco-entre-os-brasileiros\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2023\/10\/11\/netflix-e-prime-video-perdem-espaco-entre-os-brasileiros\/&amp;source=gmail&amp;ust=1762857369208000&amp;usg=AOvVaw2t6XcWQiR9kDm_yPINEbYt\"><b>como temos acompanhado aqui regularmente<\/b><\/a>.<\/p>\n<p><b>FONTE: JustWatch<\/b><\/p>\n<p><b>Veja outros posts relacionados:<\/b><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2025\/07\/23\/prime-video-ja-supera-netflix-no-brasil\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2025\/07\/23\/prime-video-ja-supera-netflix-no-brasil\/&amp;source=gmail&amp;ust=1762857369208000&amp;usg=AOvVaw30v6Te7zzTi3ck7MG-vVPl\"><b>Em julho, Prime Video j\u00e1 superava Netflix no mercado brasileiro<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/11\/07\/streaming-terror-suspense-e-celebridades-atras-das-grades\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2025\/11\/07\/streaming-terror-suspense-e-celebridades-atras-das-grades\/&amp;source=gmail&amp;ust=1762857369208000&amp;usg=AOvVaw0b-wbjUtjJTJHJT-1s42SR\"><b>Exclusivo: mais de 900 s\u00e9ries dispon\u00edveis, com resenhas e fichas t\u00e9cnicas<\/b><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2025\/06\/18\/streaming-ja-supera-a-tv\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2025\/06\/18\/streaming-ja-supera-a-tv\/&amp;source=gmail&amp;ust=1762857369208000&amp;usg=AOvVaw1xLDA4_9S0vDg3Dod0nHoj\"><b>Como o streaming roubou a audi\u00eancia das emissoras de TV<\/b><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2025\/11\/03\/quem-vencera-a-guerra-do-streaming\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2025\/11\/03\/quem-vencera-a-guerra-do-streaming\/&amp;source=gmail&amp;ust=1762857369208000&amp;usg=AOvVaw1Ei5exGl_deKY5zbPTvSps\"><b>Streaming vs pirataria: quem vencer\u00e1 essa guerra no Brasil?<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Confirmando uma tend\u00eancia j\u00e1 observada desde o ano passado (veja aqui), o servi\u00e7o Prime Video, da Amazon, ultrapassou o Netflix como o mais acessado entre<\/p>\n","protected":false},"author":1,"featured_media":36255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-36254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prime Video supera Netflix na prefer\u00eancia dos brasileiros - HT &amp; 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