{"id":35759,"date":"2025-09-25T08:21:06","date_gmt":"2025-09-25T11:21:06","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=35759"},"modified":"2025-09-25T08:21:06","modified_gmt":"2025-09-25T11:21:06","slug":"harman-confirma-compra-da-sound-united-sem-mudanca-nas-marcas","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2025\/09\/25\/harman-confirma-compra-da-sound-united-sem-mudanca-nas-marcas\/","title":{"rendered":"Harman confirma compra da Sound United, sem mudan\u00e7a nas marcas"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35760\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/BW_book_.jpg\" alt=\"\" width=\"800\" height=\"555\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/BW_book_.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/BW_book_-300x208.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/BW_book_-768x533.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/BW_book_-400x278.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/BW_book_-500x347.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Anunciado inicialmente em maio, foi oficialmente confirmado nesta 3a feira\u00a0<b>um dos maiores neg\u00f3cios do segmento AV<\/b>\u00a0este ano: a compra do grupo californiano\u00a0<b>Sound United<\/b>, dono de marcas como B&amp;W, Denon e Marantz, pela\u00a0<b>Harman International<\/b>.<\/p>\n<p>Com essa aquisi\u00e7\u00e3o, estimada em\u00a0<b>US$ 350 milh\u00f5es<\/b>, a Harman consolida sua posi\u00e7\u00e3o de maior fabricante de produtos de \u00e1udio do mundo, liderando inclusive o\u00a0<b>segmento automotivo<\/b>. Depois de adquirir marcas tradicionais como\u00a0<b>Polk Audio, Class\u00e9 e Boston Acoustics<\/b>, al\u00e9m das j\u00e1 citadas, a Sound United foi vendida ao grupo financeiro\u00a0<b>Masimo Corporation<\/b>\u00a0em 2022.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-747460541\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-3719632052\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>Segundo comunicado oficial, a Harman pretende oferecer a seus clientes\u00a0<b>maior variedade de escolha<\/b>\u00a0e mais inova\u00e7\u00e3o, \u201cpara criar experi\u00eancias que enrique\u00e7am suas vidas\u201d, nas palavras de Dave Rogers, presidente da divis\u00e3o Lifestyle do grupo.<\/p>\n<p>A Harman pretende manter a Sound United como uma\u00a0<b>unidade independente<\/b>\u00a0dentro dessa divis\u00e3o, mantendo sua estrutura, expertise e seus revendedores e distribuidores atuais. Essa unidade poder\u00e1 usufruir de mais investimentos, seguindo a orienta\u00e7\u00e3o da\u00a0<b>Samsung, propriet\u00e1ria da Harman<\/b>.<\/p>\n<p>Al\u00e9m das marcas acima, a Sound United det\u00e9m ainda a\u00a0<b>Definitive Technology<\/b>\u00a0(caixas ac\u00fasticas) e a\u00a0<b>HEOS<\/b>, esta especializada em sistemas de \u00e1udio multiroom sem fio.\u00a0<a href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/10\/09\/americana-sound-united-confirma-compra-da-bw\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2020\/10\/09\/americana-sound-united-confirma-compra-da-bw\/&amp;source=gmail&amp;ust=1758884979641000&amp;usg=AOvVaw1XJ8orgUZpYXW7-EOnKOET\"><b>Mais detalhes aqui<\/b><\/a>.<\/p>\n<p>Veja abaixo como essas marcas s\u00e3o distribu\u00eddas no Brasil:<\/p>\n<h3><span style=\"text-decoration: underline;\"><b>MARCA <em><strong>-&gt;<\/strong><\/em>DISTRIBUIDOR OFICIAL<\/b><\/span><\/h3>\n<div><em><strong>B&amp;W -&gt; Som Maior<\/strong><\/em><\/div>\n<div><em><strong>Marantz -&gt; GoOn<\/strong><\/em><\/div>\n<div><em><strong>Definitive Technology -&gt; Chiave<\/strong><\/em><\/div>\n<div><em><strong>Class\u00e9 -&gt; Som Maior<\/strong><\/em><\/div>\n<div><em><strong>Polk Audio -&gt; GoOn<\/strong><\/em><\/div>\n<h3><\/h3>\n<h3><b>FONTE: Harman International<\/b><\/h3>\n<h3><\/h3>\n<div>\n<h3><b>Veja outros posts relacionados:<\/b><\/h3>\n<h3><b><a href=\"https:\/\/orlandobarrozo.blog.br\/2025\/05\/07\/harman-anuncia-compra-da-bw\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2025\/05\/07\/harman-anuncia-compra-da-bw\/&amp;source=gmail&amp;ust=1758884979642000&amp;usg=AOvVaw0zGow0JMrad0Gd0E5cBex-\">Harman anuncia a compra da propriet\u00e1ria da B&amp;W<\/a><\/b><\/h3>\n<h3><a href=\"https:\/\/orlandobarrozo.blog.br\/2024\/11\/19\/por-que-a-bose-comprou-a-mcintosh\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2024\/11\/19\/por-que-a-bose-comprou-a-mcintosh\/&amp;source=gmail&amp;ust=1758884979642000&amp;usg=AOvVaw0D4qAuEjh9cQ-I95ob17Q-\"><b>Entenda por que a gigante Bose comprou a ic\u00f4nica McIntosh<\/b><\/a><\/h3>\n<h3><a href=\"https:\/\/www.hometheater.com.br\/portal\/2024\/08\/20\/receiver-marantz-cinema-60-aqui-o-teste-completo\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2024\/08\/20\/receiver-marantz-cinema-60-aqui-o-teste-completo\/&amp;source=gmail&amp;ust=1758884979642000&amp;usg=AOvVaw1Ah0H7LcQUa8JUgzPZ6Eej\"><b>Veja o teste completo do super receiver Marantz Cinema 60<\/b><\/a><\/h3>\n<h3><b><a href=\"https:\/\/orlandobarrozo.blog.br\/2025\/06\/04\/bw-e-a-ameaca-do-contrabando\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2025\/06\/04\/bw-e-a-ameaca-do-contrabando\/&amp;source=gmail&amp;ust=1758884979642000&amp;usg=AOvVaw1A1akqzFCykOtA1obDYXbC\">Som Maior adverte sobre contrabando de caixas B&amp;W<\/a><\/b><\/h3>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Anunciado inicialmente em maio, foi oficialmente confirmado nesta 3a feira\u00a0um dos maiores neg\u00f3cios do segmento AV\u00a0este ano: a compra do grupo californiano\u00a0Sound United, dono de<\/p>\n","protected":false},"author":1,"featured_media":35760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-35759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Harman confirma compra da Sound United, sem mudan\u00e7a nas marcas - HT &amp; 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