{"id":3463,"date":"2017-11-08T14:33:38","date_gmt":"2017-11-08T14:33:38","guid":{"rendered":"http:\/\/revistahometheater.uol.com.br\/portal\/?p=3463"},"modified":"2017-11-08T14:34:46","modified_gmt":"2017-11-08T14:34:46","slug":"nova-pesquisa-indica-crescimento-nas-vendas-de-tvs-hdr","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2017\/11\/08\/nova-pesquisa-indica-crescimento-nas-vendas-de-tvs-hdr\/","title":{"rendered":"Nova pesquisa indica crescimento nas vendas de TVs HDR"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3464\" src=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2017\/11\/tv_hdr.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/11\/tv_hdr.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/11\/tv_hdr-400x267.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/11\/tv_hdr-500x333.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/11\/tv_hdr-300x200.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/11\/tv_hdr-768x512.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/11\/tv_hdr-600x400.jpg 600w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/11\/tv_hdr-210x140.jpg 210w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/11\/tv_hdr-50x33.jpg 50w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Mais uma pesquisa internacional demonstra o aumento da demanda por dispositivos compat\u00edveis com v\u00eddeo HDR, que oferecem melhores n\u00edveis de brilho e contraste. Um estudo divulgado na semana passada pela consultoria especializada IHS calcula que este ano ser\u00e3o vendidos em todo o mundo cerca de 12,2 milh\u00f5es de TVs com essa caracter\u00edstica; h\u00e1 ainda previs\u00e3o de expans\u00e3o para 47,9 milh\u00f5es de unidades em 2021.<\/p>\n<p>\u201cHDR \u00e9 o principal recurso dos TVs atualmente\u201d, diz o analista Paul Gray, diretor da IHS, baseada em Londres. No estudo \u201cMarkit TV Design and Features Tracker\u201d, referente ao terceiro trimestre deste ano, a consultoria afirma que, al\u00e9m dos modelos nativos HDR, est\u00e1 havendo tamb\u00e9m forte aumento na procura por TVs do tipo HDR-Ready, categoria que deve chegar a 88,6 milh\u00f5es de aparelhos vendidos daqui a quatro anos; estes, embora n\u00e3o apresentem todos os benef\u00edcios da tecnologia HDR, conseguem reproduzir sinal com essa codifica\u00e7\u00e3o enviados por outros aparelhos, como players Blu-ray e receptores de internet.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-3529172058\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-2475579182\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>HDR (<i>High Dynamic Range<\/i>) \u00e9 um processo de codifica\u00e7\u00e3o da imagem em que a c\u00e2mera consegue captar mais informa\u00e7\u00f5es de luminosidade e expandir a rela\u00e7\u00e3o de contraste, gerando imagens com maior profundidade e mais grada\u00e7\u00f5es de cores. A taxa de brilho pode chegar at\u00e9 10.000 nits, embora a especifica\u00e7\u00e3o atual seja de, no m\u00ednimo, 500 nits; cada nit equivale a um candela por metro quadrado (cd\/m2), sendo \u201ccandela\u201d a unidade b\u00e1sica da luz (<strong><a href=\"http:\/\/orlandobarrozo.blog.br\/2013\/12\/12\/nao-e-a-resolucao-e-o-brilho\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/orlandobarrozo.blog.br\/2013\/12\/12\/nao-e-a-resolucao-e-o-brilho\/&amp;source=gmail&amp;ust=1510237501480000&amp;usg=AFQjCNGli6uqtiJIeSyyB97g5srZWg8xjQ\">mais detalhes aqui<\/a><\/strong>).<\/p>\n<p>Para perceber os benef\u00edcios da codifica\u00e7\u00e3o HDR, o consumidor necessita de um TV compat\u00edvel, como todos os modelos top de linha lan\u00e7ados este ano pelas principais marcas. Geralmente, o recurso \u00e9 oferecido em conjunto com a resolu\u00e7\u00e3o 4K (UHD), que \u00e9 quatro vezes mais alta que a tradicional (Full HD). Segundo Gray, aproximadamente 23% dos TVs 4K vendidos este ano no mundo ser\u00e3o HDR.<\/p>\n<p><b>FONTE: <\/b>HD Guru<\/p>\n<p><b>Temas relgionados:<\/b><\/p>\n<p><a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2017\/10\/30\/conheca-tcl-de-65-com-android-4k-hdr-e-soundbar-integrada\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2017\/10\/30\/conheca-tcl-de-65-com-android-4k-hdr-e-soundbar-integrada\/&amp;source=gmail&amp;ust=1510237501480000&amp;usg=AFQjCNFg63ciH53S8Fvic-4dkyxBYr6F7A\">Teste exclusivo: TV Android TCL 65\u201d com 4K HDR<\/a><br \/>\n<a href=\"http:\/\/orlandobarrozo.blog.br\/2017\/10\/28\/tv-projetor-os-dois-juntos\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/orlandobarrozo.blog.br\/2017\/10\/28\/tv-projetor-os-dois-juntos\/&amp;source=gmail&amp;ust=1510237501481000&amp;usg=AFQjCNHPBvXutNq2d3oueaduPzJTWIfg0A\">Marca chinesa lan\u00e7a TV com projetor 4K integrado<\/a><br \/>\n<a href=\"http:\/\/orlandobarrozo.blog.br\/2017\/10\/19\/mais-celulas-mais-pixels\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/orlandobarrozo.blog.br\/2017\/10\/19\/mais-celulas-mais-pixels\/&amp;source=gmail&amp;ust=1510237501481000&amp;usg=AFQjCNFoHZ1SmfyEQzofHdPFpkg0hV7OHg\">TVs Nano Cell competem com os de pontos qu\u00e2nticos<\/a><br \/>\n<a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2017\/10\/31\/agencia-organiza-grupo-de-brasileiros-para-visitar-ces-em-las-vegas\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2017\/10\/31\/agencia-organiza-grupo-de-brasileiros-para-visitar-ces-em-las-vegas\/&amp;source=gmail&amp;ust=1510237501481000&amp;usg=AFQjCNFtEaiMcwAeCOVm6_s_mLglXtQ6AA\">Ag\u00eancia organiza grupo de brasileiros para ir \u00e0 CES 2018<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mais uma pesquisa internacional demonstra o aumento da demanda por dispositivos compat\u00edveis com v\u00eddeo HDR, que oferecem melhores n\u00edveis de brilho e contraste. Um estudo<\/p>\n","protected":false},"author":1,"featured_media":3466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nova pesquisa indica crescimento nas vendas de TVs HDR - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2017\/11\/08\/nova-pesquisa-indica-crescimento-nas-vendas-de-tvs-hdr\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nova pesquisa indica crescimento nas vendas de TVs HDR - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Mais uma pesquisa internacional demonstra o aumento da demanda por dispositivos compat\u00edveis com v\u00eddeo HDR, que oferecem melhores n\u00edveis de brilho e contraste. 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