{"id":34497,"date":"2025-06-24T11:46:27","date_gmt":"2025-06-24T14:46:27","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=34497"},"modified":"2025-07-01T07:40:19","modified_gmt":"2025-07-01T10:40:19","slug":"marcas-chinesas-crescem-44-no-mercado-mundial-de-telas-grandes","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2025\/06\/24\/marcas-chinesas-crescem-44-no-mercado-mundial-de-telas-grandes\/","title":{"rendered":"Marcas chinesas crescem 44% no  mercado mundial de telas grandes"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34498\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/06\/cores_det.jpg\" alt=\"\" width=\"800\" height=\"433\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/06\/cores_det.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/06\/cores_det-300x162.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/06\/cores_det-768x416.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/06\/cores_det-400x217.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/06\/cores_det-500x271.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Novo levantamento da consultoria americana Counterpoint mostra que, no primeiro trimestre deste ano, as\u00a0<b>marcas chinesas<\/b>\u00a0conquistaram um bom espa\u00e7o no mercado mundial de TVs de tela grande. O aumento foi de\u00a0<b>44% nas vendas e de 35% no faturamento<\/b>, comparado com o mesmo per\u00edodo de 2024.<\/p>\n<p>As duas marcas que aparecem com mais destaque na pesquisa s\u00e3o\u00a0<b>TCL e Hisense<\/b>, que v\u00eam investindo pesado em TVs acima de 75 polegadas. Pelos dados analisados, ambas\u00a0<b>mais do que duplicaram<\/b>\u00a0suas entregas aos varejistas ao longo do ano passado.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-2708930545\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-642297180\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>O estudo aponta ainda que a coreana\u00a0<b>Samsung continua liderando<\/b>\u00a0o mercado, como vem fazendo h\u00e1 quase 20 anos, mas agora com uma vantagem menor. O principal vetor desse crescimento est\u00e1 no pr\u00f3prio\u00a0<b>mercado interno chin\u00eas<\/b>, diz o diretor de pesquisas da Counterpoint, Bob O\u2019Brien: \u201cOs consumidores chineses est\u00e3o comprando avidamente TVs maiores, mais caras e com melhores tecnologias\u201d.<\/p>\n<h3><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/04\/28\/tv-disputa-oled-vs-miniled-deve-se-acirrar\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2025\/04\/28\/tv-disputa-oled-vs-miniled-deve-se-acirrar\/&amp;source=gmail&amp;ust=1750860592941000&amp;usg=AOvVaw0n4VDajM5qc_ioRNcmddhn\"><b>Veja um comparativo entre TVs OLED e MiniLED<\/b><\/a><\/span><\/h3>\n<p>Somando o aumento das vendas em outros territ\u00f3rios, TCL e Hisense\u00a0<b>cresceram 87% e 74%<\/b>, respectivamente, na compara\u00e7\u00e3o Y\/Y (ano a ano) com o primeiro trimestre de 2024. A TCL subiu seu market-share mundial\u00a0<b>de 13% para 19%<\/b>, enquanto a Hisense passou\u00a0<b>de 14% para 20%<\/b>.<\/p>\n<p>Uma das explica\u00e7\u00f5es, segundo O\u2019Brien, \u00e9 que os fabricantes chineses decidiram concentrar esfor\u00e7os na tecnologia de\u00a0<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/orlandobarrozo.blog.br\/2025\/03\/09\/tvs-miniled-e-a-questao-do-brilho\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2025\/03\/09\/tvs-miniled-e-a-questao-do-brilho\/&amp;source=gmail&amp;ust=1750860592941000&amp;usg=AOvVaw2-5VGtFLCCKUicsgKJTj_Q\"><b>pain\u00e9is MiniLED<\/b><\/a><\/span>, uma evolu\u00e7\u00e3o do LED convencional, enquanto as coreanas LG e Samsung se concentraram nos\u00a0<b>pain\u00e9is org\u00e2nicos (OLED)<\/b>. \u201cOs consumidores acabam tendo que optar entre uma TV MiniLED de tela grande e uma OLED menor, em faixas de pre\u00e7o similares\u201d, diz o executivo.<\/p>\n<p>Para ver detalhes da pesquisa,\u00a0<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/display.counterpointresearch.com\/press-release\/tcl-hisense-threaten-samsungs-leadership-in-premium-tv-market\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/display.counterpointresearch.com\/press-release\/tcl-hisense-threaten-samsungs-leadership-in-premium-tv-market&amp;source=gmail&amp;ust=1750860592941000&amp;usg=AOvVaw0XFsCVzv3fkIbK-Dh5hkCv\"><b>clique aqui<\/b><\/a><\/span>. Para ver a evolu\u00e7\u00e3o das vendas de TVs no mercado brasileiro,<strong>\u00a0<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/orlandobarrozo.blog.br\/2025\/05\/31\/tvs-e-home-theater-sucesso-de-vendas\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2025\/05\/31\/tvs-e-home-theater-sucesso-de-vendas\/&amp;source=gmail&amp;ust=1750860592941000&amp;usg=AOvVaw0cBqJljANGXqfGa3Z7Dgad\">este \u00e9 o link<\/a><\/span><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><b>FONTE: Counterpoint<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Veja outros posts relacionados:<\/b><\/p>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/04\/07\/conheca-as-tecnologias-que-chegam-nas-novas-tvs-da-tcl\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2025\/04\/07\/conheca-as-tecnologias-que-chegam-nas-novas-tvs-da-tcl\/&amp;source=gmail&amp;ust=1750860592941000&amp;usg=AOvVaw0rMEkJwZEhfQjMiNUc972A\"><b>Conhe\u00e7a as tecnologias que chegam com as novas TVs TCL<\/b><\/a><\/span><\/p>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/06\/06\/hisense-lanca-novas-tvs-e-promete-crescer-no-brasil\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2025\/06\/06\/hisense-lanca-novas-tvs-e-promete-crescer-no-brasil\/&amp;source=gmail&amp;ust=1750860592941000&amp;usg=AOvVaw2wBTPGF86tL_-EGpthfEM5\"><b>Hisense lan\u00e7ar novas linhas de TVs e promete crescer no Brasil<\/b><\/a><\/span><\/p>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/05\/19\/novas-tvs-qled-samsung-podem-ser-controladas-por-gestos\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2025\/05\/19\/novas-tvs-qled-samsung-podem-ser-controladas-por-gestos\/&amp;source=gmail&amp;ust=1750860592941000&amp;usg=AOvVaw1rwEP4ZesPFikF4x6CJYzO\"><b>Novas TVs Samsung QLED podem ser controladas por gestos<\/b><\/a><\/span><\/p>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/05\/05\/novas-tvs-lg-qned-nao-terao-mais-pelicula-de-pontos-quanticos\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2025\/05\/05\/novas-tvs-lg-qned-nao-terao-mais-pelicula-de-pontos-quanticos\/&amp;source=gmail&amp;ust=1750860592941000&amp;usg=AOvVaw1G4a8ejXE9pCdMGpAi4Qc_\"><b>TVs LG QNED n\u00e3o ter\u00e3o pel\u00edcula de pontos qu\u00e2nticos este ano<\/b><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Novo levantamento da consultoria americana Counterpoint mostra que, no primeiro trimestre deste ano, as\u00a0marcas chinesas\u00a0conquistaram um bom espa\u00e7o no mercado mundial de TVs de tela<\/p>\n","protected":false},"author":1,"featured_media":34498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[204],"class_list":["post-34497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-destaque"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marcas chinesas crescem 44% no mercado mundial de telas grandes - HT &amp; 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