{"id":33588,"date":"2025-04-15T14:06:49","date_gmt":"2025-04-15T17:06:49","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=33588"},"modified":"2025-04-15T14:19:50","modified_gmt":"2025-04-15T17:19:50","slug":"prime-video-ameaca-lideranca-do-netflix-no-streaming-brasileiro","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2025\/04\/15\/prime-video-ameaca-lideranca-do-netflix-no-streaming-brasileiro\/","title":{"rendered":"Prime Video amea\u00e7a lideran\u00e7a do Netflix no streaming brasileiro"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-33590\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/04\/just_watch_netflix_prime_video.jpg\" alt=\"\" width=\"800\" height=\"440\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/04\/just_watch_netflix_prime_video.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/04\/just_watch_netflix_prime_video-300x165.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/04\/just_watch_netflix_prime_video-768x422.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/04\/just_watch_netflix_prime_video-400x220.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/04\/just_watch_netflix_prime_video-500x275.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Com base em dados fornecidos por mais de 4 milh\u00f5es de usu\u00e1rios brasileiros das plataformas de streaming, a consultoria<a href=\"https:\/\/www.justwatch.com\/br\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.justwatch.com\/br&amp;source=gmail&amp;ust=1744822050781000&amp;usg=AOvVaw34ciBn4UWJ2cfrz1cjpL1B\"><b> JustWatch<\/b><\/a>\u00a0divulgou nesta 3a feira seu primeiro relat\u00f3rio do ano.<\/p>\n<p>E os n\u00fameros n\u00e3o s\u00e3o bons para o Netflix. O servi\u00e7o, que foi pioneiro nesse segmento, caiu mais 2 pontos percentuais no ranking dos mais acessados pelo p\u00fablico brasileiro: detinha 25% das prefer\u00eancias no final do ano passado (<a href=\"https:\/\/orlandobarrozo.blog.br\/2025\/01\/26\/netflix-lidera-mas-cai-mais-um-pouco\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2025\/01\/26\/netflix-lidera-mas-cai-mais-um-pouco\/&amp;source=gmail&amp;ust=1744822050781000&amp;usg=AOvVaw2Fp7GEn2QTx0N5JEUepzAp\"><b>veja aqui<\/b><\/a>), e agora, no primeiro trimestre de 2025, est\u00e1 com 23%.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-3772474027\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-1461469945\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>Embora seja pequena, essa queda confirma uma tend\u00eancia que vem se revelando desde 2020. Naquele ano, Netflix era acessado por 31% dos brasileiros, e vem caindo gradativamente com o\u00a0<a href=\"https:\/\/orlandobarrozo.blog.br\/2020\/09\/25\/quem-domina-o-streaming-no-brasil\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2020\/09\/25\/quem-domina-o-streaming-no-brasil\/&amp;source=gmail&amp;ust=1744822050781000&amp;usg=AOvVaw0R02Ebwup66Q4bw0iXhaLB\"><b>aumento da competi\u00e7\u00e3o das outras plataformas<\/b><\/a>. Al\u00e9m disso, Netflix foi a plataforma que mais aumentou seus pre\u00e7os no per\u00edodo. Neste in\u00edcio de ano, o maior benefici\u00e1rio \u00e9 o Prime Video, que se aproxima aos poucos do Netflix.<\/p>\n<p>&nbsp;<\/p>\n<h3><a href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/04\/07\/ht-streaming-107\/\"><b><span style=\"color: #ff5800;\">Clique aqui para ver as resenhas\u00a0<\/span><\/b><\/a><\/h3>\n<h3><a href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/04\/07\/ht-streaming-107\/\"><b><span style=\"color: #ff5800;\">de mais de 800 s\u00e9ries dispon\u00edveis\u00a0<\/span><\/b><\/a><\/h3>\n<h3><a href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/04\/07\/ht-streaming-107\/\"><b><span style=\"color: #ff5800;\">nas plataformas de streaming<\/span><\/b><\/a><\/h3>\n<p>&nbsp;<\/p>\n<p>O streaming da Amazon registrou nestes tr\u00eas primeiros meses do ano uma prefer\u00eancia de 21% da audi\u00eancia brasileira &#8211; em dezembro, a diferen\u00e7a entre ambos era de 5 pontos percentuais, agora \u00e9 de apenas 2 pontos.<\/p>\n<p>A amostra de 4 milh\u00f5es de usu\u00e1rios \u00e9 a maior entre as empresas que medem o\u00a0<a href=\"https:\/\/bit.ly\/3EjFlUU\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/bit.ly\/3EjFlUU&amp;source=gmail&amp;ust=1744822050781000&amp;usg=AOvVaw0pl3-FU1a3FYSLRMnCvPPg\"><b>acesso aos servi\u00e7os de streaming no Brasil<\/b><\/a>. Segundo a JustWatch, as consultas s\u00e3o feitas por telefone, e-mail e aplicativos de mensagens. Outras plataformas &#8211; como Disney+, Max, Globoplay e Apple TV+ &#8211; v\u00eam mantendo seus percentuais de penetra\u00e7\u00e3o junto aos usu\u00e1rios brasileiros.<\/p>\n<p>O fen\u00f4meno registrado neste novo levantamento da JustWatch \u00e9 a ascens\u00e3o de Paramount+ (que aparece pela primeira vez na lista, com 4%) e MUBI (3%); outros 5% dos que responderam \u00e0 pesquisa dividem-se entre plataformas menos conhecidas.<\/p>\n<p><b>FONTE: JustWatch<\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Veja outros posts relacionados:<\/b><\/h3>\n<h3><a href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/01\/30\/como-montar-uma-casa-inteligente-sem-depender-da-internet\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2025\/01\/30\/como-montar-uma-casa-inteligente-sem-depender-da-internet\/&amp;source=gmail&amp;ust=1744822050781000&amp;usg=AOvVaw32J6kyaI2kgOnKiORuSbTi\"><b>Como montar uma Casa Inteligente sem depender da internet<\/b><\/a><\/h3>\n<h3><a href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/01\/30\/receptor-hibrido-traz-streaming-via-satelite-digital\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2025\/01\/30\/receptor-hibrido-traz-streaming-via-satelite-digital\/&amp;source=gmail&amp;ust=1744822050781000&amp;usg=AOvVaw08QLSjlmVrTHdilGG4c9KZ\"><b>Conhe\u00e7a um receptor que faz streaming via sat\u00e9lite digital<\/b><\/a><\/h3>\n<h3><a href=\"https:\/\/www.hometheater.com.br\/portal\/2023\/12\/04\/testando-um-amplificador-com-player-de-streaming-high-end\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2023\/12\/04\/testando-um-amplificador-com-player-de-streaming-high-end\/&amp;source=gmail&amp;ust=1744822050781000&amp;usg=AOvVaw2AlgnGHEhkbcANLv58h23K\"><b>Exclusivo: testando um player de streaming high-end<\/b><\/a><\/h3>\n<h3><a href=\"https:\/\/www.hometheater.com.br\/portal\/2024\/09\/25\/novos-amplificadores-aat-fazem-dois-streamings-simultaneos\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2024\/09\/25\/novos-amplificadores-aat-fazem-dois-streamings-simultaneos\/&amp;source=gmail&amp;ust=1744822050781000&amp;usg=AOvVaw0wOinkP1Vw6jMnrAmsexHv\"><b>Novos amplificadores AAT fazem dois streamings simult\u00e2neos<\/b><\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Com base em dados fornecidos por mais de 4 milh\u00f5es de usu\u00e1rios brasileiros das plataformas de streaming, a consultoria JustWatch\u00a0divulgou nesta 3a feira seu<\/p>\n","protected":false},"author":1,"featured_media":33592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-33588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prime Video amea\u00e7a lideran\u00e7a do Netflix no streaming brasileiro - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2025\/04\/15\/prime-video-ameaca-lideranca-do-netflix-no-streaming-brasileiro\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prime Video amea\u00e7a lideran\u00e7a do Netflix no streaming brasileiro - HT &amp; 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