{"id":3302,"date":"2017-09-29T20:12:10","date_gmt":"2017-09-29T20:12:10","guid":{"rendered":"http:\/\/revistahometheater.uol.com.br\/portal\/?p=3302"},"modified":"2017-09-29T20:17:16","modified_gmt":"2017-09-29T20:17:16","slug":"samsung-comemora-30-anos-de-brasil-com-426-do-mercado","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2017\/09\/29\/samsung-comemora-30-anos-de-brasil-com-426-do-mercado\/","title":{"rendered":"Samsung comemora 30 anos de Brasil com 42,6% do mercado"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3303 aligncenter\" src=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2017\/09\/tv_samsung_evento.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/09\/tv_samsung_evento.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/09\/tv_samsung_evento-400x225.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/09\/tv_samsung_evento-500x281.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/09\/tv_samsung_evento-300x169.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/09\/tv_samsung_evento-768x432.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/09\/tv_samsung_evento-50x28.jpg 50w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Em evento nesta sexta-feira em S\u00e3o Paulo, a Samsung festejou 30 anos de sua opera\u00e7\u00e3o no Brasil, anunciando sua lideran\u00e7a no segmentos de TV e smartphone. Segundo a consultoria GfK, a empresa coreana alcan\u00e7ou no ano passado 42,6% de participa\u00e7\u00e3o em TVs e superou a marca de 50% em smartphones.<\/p>\n<p>\u201cE n\u00e3o vamos parar\u201d, avisa o presidente da Samsung Brasil, Chang Hoon Yoon. &#8220;A cada ano, lan\u00e7amos cada vez mais produtos e solu\u00e7\u00f5es inovadoras, com o objetivo de oferecer experi\u00eancias completas aos consumidores\u201d. No evento, executivos da empresa apresentaram esses e outros n\u00fameros, revelando que o plano \u00e9 obter tamb\u00e9m a lideran\u00e7a em notebooks e linha branca. Em TVs, a marca j\u00e1 \u00e9 l\u00edder mundial h\u00e1 dez anos.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-428776859\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-1793355290\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>Segundo Gustavo Assun\u00e7\u00e3o, vice-presidente da empresa, um dos principais fatores para consolidar essa posi\u00e7\u00e3o \u00e9 a aposta em tecnologias inovadoras, como 4K e QLED.\u00a0\u201cTemos feito um grande esfor\u00e7o para mostrar ao consumidor os\u00a0<\/span>\u00a0<a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2017\/09\/01\/tvs-4k-puxam-crescimento-nas-vendas-de-eletronicos-em-2017\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2017\/09\/01\/tvs-4k-puxam-crescimento-nas-vendas-de-eletronicos-em-2017\/&amp;source=gmail&amp;ust=1506801380862000&amp;usg=AFQjCNHpVs5VEAeKmJLh19hqb8tIlB9JFQ\"><strong>benef\u00edcios do 4K<\/strong><\/a>\u00a0<span style=\"font-family: Arial, sans-serif;\">, que j\u00e1 est\u00e1 presente em 100% de nossos TVs a partir de 50 polegadas\u201d, explicou Assun\u00e7\u00e3o, informando que no segmento premium (modelos com pre\u00e7o acima de R$ 8.000) a marca cresceu 26%, contra apenas 14% do mercado como um todo.<\/p>\n<p>Com a proximidade da Copa do Mundo, a Samsung pretende refor\u00e7ar ainda mais essa op\u00e7\u00e3o. Tendo como divulgador contratado o t\u00e9cnico Tite, da sele\u00e7\u00e3o brasileira, a empresa iniciar\u00e1 em breve uma ampla campanha para promover os TVs de alto padr\u00e3o.\u00a0\u201cEssa ser\u00e1 a Copa do 4K, e vamos oferecer uma s\u00e9rie de recursos exclusivos para o connsumidor que valoriza a qualidade de imagem\u201d, promete Assun\u00e7\u00e3o.<\/p>\n<p><b>Fonte:<\/b> revista HOME THEATER &amp; CASA DIGITAL<\/p>\n<p><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2017\/09\/15\/teste-exclusivo-do-tv-samsung-qled-de-65-polegadas\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2017\/09\/15\/teste-exclusivo-do-tv-samsung-qled-de-65-polegadas\/&amp;source=gmail&amp;ust=1506801380862000&amp;usg=AFQjCNGdP6kNJ4hNDozmVPvFB4d98bd07Q\">V\u00eddeo: veja o teste exclusivo do TV Samsung QLED<\/a><br \/>\n<a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2017\/09\/09\/tv-qled-mostrado-na-ifa-e-o-primeiro-com-dolby-atmos\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2017\/09\/09\/tv-qled-mostrado-na-ifa-e-o-primeiro-com-dolby-atmos\/&amp;source=gmail&amp;ust=1506801380862000&amp;usg=AFQjCNFwN2i14fca0sZLQnUvpMnt5ip2hA\">TV QLED mostrado na IFA \u00e9 o primeiro com Dolby Atmos<\/a><br \/>\n<a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2017\/08\/07\/tvs-nano-cell-chegam-para-competir-com-os-qled\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2017\/08\/07\/tvs-nano-cell-chegam-para-competir-com-os-qled\/&amp;source=gmail&amp;ust=1506801380862000&amp;usg=AFQjCNHzflnlWHruTRJVyV6E8cUubL3YcA\">TVs Nano Cell chegam para competir com os QLED<\/a><br \/>\n<a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2017\/03\/21\/samsung-anuncia-que-tvs-qled-tem-certificacao-ultra-hd-premium\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2017\/03\/21\/samsung-anuncia-que-tvs-qled-tem-certificacao-ultra-hd-premium\/&amp;source=gmail&amp;ust=1506801380862000&amp;usg=AFQjCNErBRDCIuVbofVWkRb9HiLc_9zy8A\">Samsung anuncia que TVs QLED t\u00eam certifica\u00e7\u00e3o Ultra HD Premium<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em evento nesta sexta-feira em S\u00e3o Paulo, a Samsung festejou 30 anos de sua opera\u00e7\u00e3o no Brasil, anunciando sua lideran\u00e7a no segmentos de TV e<\/p>\n","protected":false},"author":1,"featured_media":3304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Samsung comemora 30 anos de Brasil com 42,6% do mercado - HT &amp; 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