{"id":32449,"date":"2024-11-29T13:59:58","date_gmt":"2024-11-29T16:59:58","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=32449"},"modified":"2024-12-01T09:37:23","modified_gmt":"2024-12-01T12:37:23","slug":"aumentam-as-vendas-de-tvs-em-todo-o-mundo","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2024\/11\/29\/aumentam-as-vendas-de-tvs-em-todo-o-mundo\/","title":{"rendered":"Aumentam as vendas de TVs em todo o mundo"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32450\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2024\/11\/tv_showroom.jpg\" alt=\"\" width=\"700\" height=\"394\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2024\/11\/tv_showroom.jpg 700w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2024\/11\/tv_showroom-300x169.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2024\/11\/tv_showroom-400x225.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2024\/11\/tv_showroom-500x281.jpg 500w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>O mais recente relat\u00f3rio trimestral da Counterpoint Research, dona da consultoria americana DSCC, especializada em TVs, mostra que o mercado mundial de TVs cresceu 11% nos 12 meses encerrados em setembro.<\/p>\n<p>Foi o segundo trimestre consecutivo de alta nas vendas, prenunciando um fim de ano ainda melhor. Entre julho e setembro, foram vendidos 62 milh\u00f5es de TVs, com expans\u00e3o particularmente maior na Europa Oriental (24%), al\u00e9m da Am\u00e9rica do Norte.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-1292151402\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-2072634648\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>Com 15% de market-share, a Samsung continua na lideran\u00e7a, agora seguida pela Hisense, que este ano se instalou oficialmente no Brasil. A marca chinesa vem tendo forte crescimento nos \u00faltimos anos, agora ultrapassando em volume de vendas outra gigante do pa\u00eds asi\u00e1tico, a TCL, com 19% de aumento.<\/p>\n<p>\u201cOs n\u00fameros dos dois \u00faltimos trimestres significam que est\u00e1 diminuindo o ciclo de troca dos aparelhos entre os consumidores\u201d, explica Lim Soo-jung, pesquisador da Counterpoint. \u201cOs fabricantes est\u00e3o lan\u00e7ando mais produtos de maior valor agregado e com telas gigantes, o que tamb\u00e9m funciona como est\u00edmulo ao consumidor\u201d.<\/p>\n<p>Considerando apenas o segmento de TVs premium (OLED, QD-OLED e QD-MiniLED), a ind\u00fastria bateu um recorde hist\u00f3rico, atingindo 51% de crescimento nas vendas. Segundo o relat\u00f3rio, as marcas chinesas est\u00e3o crescendo nesse segmento, com Hisense e TCL dobrando suas vendas, especialmente com modelos MiniLED, que tiveram expans\u00e3o de 101% no per\u00edodo. A Samsung, embora mantenha a lideran\u00e7a global, reduziu seu market-share de 43% para 30%.<\/p>\n<p><strong>FONTE:\u00a0<\/strong>Counterpoint<\/p>\n<p><strong>Temas relacionados:<\/strong><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2024\/11\/23\/no-pais-das-fraudes\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2024\/11\/23\/no-pais-das-fraudes\/&amp;source=gmail&amp;ust=1732984788798000&amp;usg=AOvVaw2HJlxa8_elWkGCXCml16-S\"><strong>Mais uma vez as fraudes batem recorde na Black Friday<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2024\/08\/12\/samsung-apresenta-sua-maior-tv-led-98-polegadas\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2024\/08\/12\/samsung-apresenta-sua-maior-tv-led-98-polegadas\/&amp;source=gmail&amp;ust=1732984788798000&amp;usg=AOvVaw2Tpi-YSJ_IAKD3cIoH13MA\"><strong>Samsung apresenta sua maior de TV LED: 98 polegadas<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2024\/06\/03\/conheca-as-tvs-gigantes-que-a-hisense-esta-trazendo-ao-brasil\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2024\/06\/03\/conheca-as-tvs-gigantes-que-a-hisense-esta-trazendo-ao-brasil\/&amp;source=gmail&amp;ust=1732984788798000&amp;usg=AOvVaw1cx1eQrmn-mE0xVQNoVmJt\"><strong>V\u00eddeo: conhe\u00e7a as TVs gigantes que a Hisense est\u00e1 trazendo<\/strong><\/a><\/p>\n<p><b><a href=\"https:\/\/www.hometheater.com.br\/portal\/2024\/10\/18\/finalmente-esta-a-venda-a-tv-tcl-de-115-polegadas\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2024\/10\/18\/finalmente-esta-a-venda-a-tv-tcl-de-115-polegadas\/&amp;source=gmail&amp;ust=1733140243991000&amp;usg=AOvVaw29zZvDUEEDyuf7FWmCef59\">Finalmente est\u00e1 \u00e0 venda a TV TCL MiniLED de 115 polegadas<\/a><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; O mais recente relat\u00f3rio trimestral da Counterpoint Research, dona da consultoria americana DSCC, especializada em TVs, mostra que o mercado mundial de TVs cresceu<\/p>\n","protected":false},"author":1,"featured_media":32450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-32449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aumentam as vendas de TVs em todo o mundo - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2024\/11\/29\/aumentam-as-vendas-de-tvs-em-todo-o-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aumentam as vendas de TVs em todo o mundo - HT &amp; 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