{"id":31775,"date":"2024-09-04T21:19:01","date_gmt":"2024-09-05T00:19:01","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=31775"},"modified":"2024-09-04T21:19:01","modified_gmt":"2024-09-05T00:19:01","slug":"aiwa-anuncia-novos-investimentos-em-tvs-e-audio","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2024\/09\/04\/aiwa-anuncia-novos-investimentos-em-tvs-e-audio\/","title":{"rendered":"Aiwa anuncia novos investimentos em TVs e \u00e1udio"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31776\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2024\/09\/aiwa_fabrica.jpg\" alt=\"\" width=\"800\" height=\"544\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2024\/09\/aiwa_fabrica.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2024\/09\/aiwa_fabrica-300x204.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2024\/09\/aiwa_fabrica-768x522.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2024\/09\/aiwa_fabrica-400x272.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2024\/09\/aiwa_fabrica-500x340.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Num grande evento em S\u00e3o Paulo, o Grupo MK, dono da marca japonesa Aiwa, anunciou um novo contrato de patroc\u00ednio e mais investimentos na amplia\u00e7\u00e3o de suas linhas de \u00e1udio e v\u00eddeo. Ap\u00f3s adquirir a antiga f\u00e1brica da Sony (foto) em Manaus, em 2021, o grupo licenciou a marca Aiwa, que pertencia \u00e0 pr\u00f3pria Sony, mantendo todos os funcion\u00e1rios e os equipamentos da planta.<\/p>\n<p>A Aiwa lan\u00e7ou seus primeiros modelos de TV no Brasil em 2023, e este ano est\u00e1 refor\u00e7ando a linha com TVs de 32 at\u00e9 75 polegadas. O foco, segundo o fundador e presidente Giovanni Cardoso, \u00e9 disputar uma parcela do mercado hoje atendido por Samsung e LG, embora n\u00e3o com telas maiores (<strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2024\/08\/12\/samsung-apresenta-sua-maior-tv-led-98-polegadas\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2024\/08\/12\/samsung-apresenta-sua-maior-tv-led-98-polegadas\/&amp;source=gmail&amp;ust=1725581574621000&amp;usg=AOvVaw1ye4rtTVcBEUY-guDGvent\">veja aqui<\/a><\/strong>).<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-84789523\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-3558733894\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p style=\"font-weight: 400;\">\u201cHoje, uma TV de seis anos j\u00e1 est\u00e1 obsoleta, pois as tecnologias evoluem muito rapidamente\u201d, diz Cardoso. \u201cAcreditamos que haja cerca de 40 milh\u00f5es de TVs nessas condi\u00e7\u00f5es instaladas hoje nas resid\u00eancias do pa\u00eds. Estamos oferecendo a esses consumidores a oportunidade de trocar por uma TV Aiwa, que traz os mesmos recursos das melhores do mercado\u201d.<\/p>\n<p>O modelo mais avan\u00e7ado da marca este ano (AWS-TV-BL-01-G 4K, de 65\u201d e 75\u201d) utiliza o sistema Google TV, com Dolby Vision, Dolby Atmos virtual, 4 entradas HDMI e Blue Protect, pel\u00edcula de prote\u00e7\u00e3o para os olhos contra os raios azuis do painel RGB. Com Android TV, sistema anterior, est\u00e3o em linha os modelos 4K AWS-TV-55-BL-01, de 55\u201d, com 4 HDMI, e AWS-TV-50-BL-02-A, de 50\u201d, com 3 HDMI.<\/p>\n<p>Segundo Cardoso, a empresa come\u00e7ou sua opera\u00e7\u00e3o em 2021 com os 220 funcion\u00e1rios que vinham da Sony, e possui atualmente 1.400, com planos de chegar a 1.700 at\u00e9 o final do ano. No segmento de \u00e1udio, sua aposta \u00e9 nas caixas do tipo Boombox, com proje\u00e7\u00e3o de atingir market-share de 50% em 2025.<\/p>\n<p>Durante o evento, a empresa anunciou parceria com a WTorre para ser patrocinadora do Allianz Parque (SP), hoje uma das principais arenas de esportes e entretenimento do pa\u00eds. Com dois tel\u00f5es de 100\u201d, o espa\u00e7o contar\u00e1 ainda com mais de 500 TVs Aiwa espalhadas pelos camarotes, sal\u00f5es de eventos e demais depend\u00eancias.<\/p>\n<p><strong>FONTE: Aiwa<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Temas relacionados:<\/strong><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.hometheater.com.br\/portal\/2024\/05\/07\/nova-tv-tcl-de-98-traz-varios-recursos-do-google\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2024\/05\/07\/nova-tv-tcl-de-98-traz-varios-recursos-do-google\/&amp;source=gmail&amp;ust=1725581574621000&amp;usg=AOvVaw1UE0WbGv2znJDMQNsqqcVo\"><strong>Nova TV TCL de 98\u201d traz v\u00e1rios recursos do Google<\/strong><\/a><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.hometheater.com.br\/portal\/2023\/09\/15\/samsung-98-polegadas-imagens-para-encher-a-sala\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2023\/09\/15\/samsung-98-polegadas-imagens-para-encher-a-sala\/&amp;source=gmail&amp;ust=1725581574621000&amp;usg=AOvVaw0HWXX31c6TX5y9qaqSyA_n\"><strong>V\u00eddeo: veja como funciona a TV QLED 98\u201d da Samsung<\/strong><\/a><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.hometheater.com.br\/portal\/2024\/02\/19\/teto-solar-no-home-theater-um-projeto-criativo-na-barra\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2024\/02\/19\/teto-solar-no-home-theater-um-projeto-criativo-na-barra\/&amp;source=gmail&amp;ust=1725581574621000&amp;usg=AOvVaw0YdjzyryzdllcdDDRkph44\"><strong>Teto solar no home theater: um projeto criativo na Barra<\/strong><\/a><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.hometheater.com.br\/portal\/2024\/06\/11\/lg-exibe-na-casacor-sua-tv-oled-sem-fio-de-97-polegadas\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2024\/06\/11\/lg-exibe-na-casacor-sua-tv-oled-sem-fio-de-97-polegadas\/&amp;source=gmail&amp;ust=1725581574621000&amp;usg=AOvVaw0qF_mPPKnTXNTQlN0VYY-M\"><strong>LG exibe na CasaCor sua TV OLED sem fio de 97\u201d<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Num grande evento em S\u00e3o Paulo, o Grupo MK, dono da marca japonesa Aiwa, anunciou um novo contrato de patroc\u00ednio e mais investimentos na amplia\u00e7\u00e3o<\/p>\n","protected":false},"author":1,"featured_media":31776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-31775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aiwa anuncia novos investimentos em TVs e \u00e1udio - HT &amp; 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