{"id":3153,"date":"2017-09-01T17:42:57","date_gmt":"2017-09-01T17:42:57","guid":{"rendered":"http:\/\/revistahometheater.uol.com.br\/portal\/?p=3153"},"modified":"2017-09-01T17:46:35","modified_gmt":"2017-09-01T17:46:35","slug":"tvs-4k-puxam-crescimento-nas-vendas-de-eletronicos-em-2017","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2017\/09\/01\/tvs-4k-puxam-crescimento-nas-vendas-de-eletronicos-em-2017\/","title":{"rendered":"TVs 4K puxam crescimento nas vendas de eletr\u00f4nicos em 2017"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3154 aligncenter\" src=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2017\/09\/ifa_berlin.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/09\/ifa_berlin.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/09\/ifa_berlin-400x267.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/09\/ifa_berlin-500x333.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/09\/ifa_berlin-300x200.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/09\/ifa_berlin-768x512.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/09\/ifa_berlin-600x400.jpg 600w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/09\/ifa_berlin-210x140.jpg 210w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/09\/ifa_berlin-50x33.jpg 50w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>TVs com telas maiores (a partir de 50 polegadas) e resolu\u00e7\u00e3o Ultra HD s\u00e3o os principais respons\u00e1veis pelo aumento nas vendas de produtos eletr\u00f4nicos em todo o mundo. Depois de uma queda de 2% em 2016, a ind\u00fastria ir\u00e1 vender 4% a mais este ano, atingindo a marca de 887 bilh\u00f5es de euros.<\/p>\n<p>Os dados fazem parte da mais recente pesquisa da consultoria GfK, especializada em m\u00eddia e tecnologia, divulgada nesta sexta-feira em Berlim, durante a abertura da IFA, principal feira de eletr\u00f4nicos de consumo da Europa. A estimativa \u00e9 de que at\u00e9 2020 mais da metade das vendas de TVs sejam nessa faixa (4K, com tamanho de 50\u201d ou mais).<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-2319477871\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-2187767638\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>Segundo Hans-Joachim Kamp, diretor da IFA, este ano ser\u00e3o vendidos em todo o mundo cerca de 75 milh\u00f5es de TVs 4K, o que significa um aumento de 40% sobre 2016. Dentro dessa categoria, chamam aten\u00e7\u00e3o os n\u00fameros dos TVs OLED, que atingem 1,2 milh\u00e3o de unidades, um crescimento de 122%, diz a GfK.<\/p>\n<p>Em rela\u00e7\u00e3o ao tamanho dos TVs, a pesquisa tamb\u00e9m traz novidades. No ano passado, 18% dos consumidores optaram por modelos entre 50 e 59 polegadas, representando 40,7 milh\u00f5es de unidades, com 11,6 milh\u00f5es de TVs de 60\u201d ou mais (5%). Em 2017, o segmento 50-59 j\u00e1 soma 22% do total de TVs vendidos, enquanto os de 60+ s\u00e3o 7%.<\/p>\n<p>Na opini\u00e3o de Kamp, al\u00e9m dos TVs UHD, a expans\u00e3o da ind\u00fastria est\u00e1 sendo puxada por outros itens, como caixas ac\u00fasticas sem fio, fones de ouvido, smartphones e dispositivos vest\u00edveis. Neste \u00faltimo caso, o total de unidades vendidas este ano deve passar de 161 milh\u00f5es, um crescimento de 38% sobre 2016. Ser\u00e3o ainda 55 milh\u00f5es de caixas ac\u00fasticas Bluetooth e 368 milh\u00f5es de fones de ouvido.<\/p>\n<p><b>FONTE:<\/b> Twice<\/p>\n<p><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2017\/08\/16\/novas-soundbars-da-samsung-podem-ser-comandadas-pelo-controle-do-tv\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2017\/08\/16\/novas-soundbars-da-samsung-podem-ser-comandadas-pelo-controle-do-tv\/&amp;source=gmail&amp;ust=1504373762641000&amp;usg=AFQjCNHCROHlEMXXOISjDX1F31P9F8_KTA\">Novas soundbars da Samsung podem ser comandadas pelo controle do TV<\/a><br \/>\n<a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2017\/08\/02\/imagens-do-primeiro-tv-4k-hdr-de-110-polegadas\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2017\/08\/02\/imagens-do-primeiro-tv-4k-hdr-de-110-polegadas\/&amp;source=gmail&amp;ust=1504373762641000&amp;usg=AFQjCNHdRA5CqqRtP5Fe4K8i54CUb_iu9Q\">Exclusivo:\u00a0<\/a>\u00a0<a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2017\/08\/02\/imagens-do-primeiro-tv-4k-hdr-de-110-polegadas\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2017\/08\/02\/imagens-do-primeiro-tv-4k-hdr-de-110-polegadas\/&amp;source=gmail&amp;ust=1504373762641000&amp;usg=AFQjCNHdRA5CqqRtP5Fe4K8i54CUb_iu9Q\">Imagens do primeiro TV 4K HDR de 110 polegadas<\/a><br \/>\n<a href=\"http:\/\/orlandobarrozo.blog.br\/2017\/08\/07\/copa-2018-ja-comecou-para-a-industria-de-tvs\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/orlandobarrozo.blog.br\/2017\/08\/07\/copa-2018-ja-comecou-para-a-industria-de-tvs\/&amp;source=gmail&amp;ust=1504373762641000&amp;usg=AFQjCNHLRpkTGnVymcnmvH6s0Obf9t4e7w\">Copa 2018 j\u00e1 come\u00e7ou para a ind\u00fastria de TVs<\/a><br \/><a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2017\/07\/31\/fones-de-ouvido-e-as-gravacoes-binaurais\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2017\/07\/31\/fones-de-ouvido-e-as-gravacoes-binaurais\/&amp;source=gmail&amp;ust=1504373762641000&amp;usg=AFQjCNF5aU1BrAh-e1fKX1_IQ8E-HYDcDA\">Fones de ouvido e o segredo das grava\u00e7\u00f5es binaurais<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TVs com telas maiores (a partir de 50 polegadas) e resolu\u00e7\u00e3o Ultra HD s\u00e3o os principais respons\u00e1veis pelo aumento nas vendas de produtos eletr\u00f4nicos em<\/p>\n","protected":false},"author":1,"featured_media":3155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TVs 4K puxam crescimento nas vendas de eletr\u00f4nicos em 2017 - HT &amp; 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