{"id":31323,"date":"2024-05-10T10:04:45","date_gmt":"2024-05-10T13:04:45","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=31323"},"modified":"2024-06-17T10:05:53","modified_gmt":"2024-06-17T13:05:53","slug":"por-que-2024-esta-sendo-um-pessimo-ano-para-a-apple","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2024\/05\/10\/por-que-2024-esta-sendo-um-pessimo-ano-para-a-apple\/","title":{"rendered":"Por que 2024 est\u00e1 sendo um p\u00e9ssimo ano para a Apple"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31324 size-large\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2024\/06\/apple_2024-1024x683.webp\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2024\/06\/apple_2024-1024x683.webp 1024w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2024\/06\/apple_2024-400x267.webp 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2024\/06\/apple_2024-500x333.webp 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2024\/06\/apple_2024-300x200.webp 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2024\/06\/apple_2024-768x512.webp 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2024\/06\/apple_2024.webp 1110w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>O ano n\u00e3o come\u00e7ou bem para a Apple. Uma s\u00e9rie de decis\u00f5es equivocadas amea\u00e7a dar raz\u00e3o a quem alega que a empresa vem perdendo seu brilho desde a morte de Steve Jobs, em 2011. Pode ter sido coincid\u00eancia, mas o fato \u00e9 que na \u00faltima d\u00e9cada a marca da ma\u00e7\u00e3 viu crescerem seus competidores, algo que nunca foi uma preocupa\u00e7\u00e3o nos tempos de Jobs.<\/p>\n<p>O epis\u00f3dio mais recente foi o inacredit\u00e1vel v\u00eddeo de lan\u00e7amento do novo iPad Pro, que circulou nesta 5a feira (<a href=\"https:\/\/www.youtube.com\/watch?v=ntjkwIXWtrc\"><strong>assistam aqui<\/strong><\/a>). Com arrog\u00e2ncia similar \u00e0 do cl\u00e1ssico comercial do primeiro computador MacIntosh, em 1984, que remetia ao Big Brother (<a href=\"https:\/\/www.youtube.com\/watch?v=VtvjbmoDx-I\"><strong>confiram<\/strong><\/a>), o novo filme causou a pior rea\u00e7\u00e3o que se pode esperar numa campanha de lan\u00e7amento de produto: rejei\u00e7\u00e3o quase completa.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-2775257016\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-4107063365\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>O problema \u00e9 que, para mostrar os supostos poderes do iPad Pro, o v\u00eddeo mostra uma gigantesca prensa industrial esmagando diversos \u00edcones da cultura ocidental, como partituras, instrumentos musicais, toca-discos de vinil, mesa de edi\u00e7\u00e3o etc. Da destrui\u00e7\u00e3o de tudo isso, surge o novo tablet \u2013 uma mensagem nada sutil de desprezo a valores muito caros aos criadores de conte\u00fado.<\/p>\n<p>Na pr\u00f3pria 5a, a internet explodiu em mensagens contra a Apple, obrigando a empresa a retirar o v\u00eddeo do ar e soltar uma\u00a0<a href=\"https:\/\/www.meioemensagem.com.br\/comunicacao\/apple-se-desculpa-por-comercial-que-destroi-itens-ligados-a-criatividade-humana\"><strong>nota de desculpas<\/strong><\/a>. O incidente culmina uma s\u00e9rie de m\u00e1s not\u00edcias para a empresa, que recentemente voltou a ser ultrapassada pela Samsung nas vendas de smartphones. E fez lembrar o lan\u00e7amento, em setembro, do iPhone 15, criticado por n\u00e3o acrescentar quase nada \u00e0 vers\u00e3o 14, lan\u00e7ada em2022.<\/p>\n<p>Steve Jobs detestaria ser lembrado tamb\u00e9m que o pr\u00f3prio governo americano est\u00e1 processando a Apple por pr\u00e1ticas ilegais contra concorrentes. Al\u00e9m disso, um de seus produtos mais inovadores dos \u00faltimos anos \u2013 o rel\u00f3gio Apple Watch \u2013 est\u00e1 simplesmente banido das lojas nos EUA, devido a uma disputa de patentes contra uma fabricante de ox\u00edmetros.<\/p>\n<p>Para completar, a Apple est\u00e1 perdendo a corrida da Intelig\u00eancia Artificial, superada de longe por Microsoft, Google e a mesma Samsung, que j\u00e1 surfam nas ondas da IA Generativa \u2013 o iPhone 16, com assistente de voz controlado por IA, s\u00f3 sai no final do ano. S\u00e3o vacilos\u00a0que Jobs jamais admitiria.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O ano n\u00e3o come\u00e7ou bem para a Apple. Uma s\u00e9rie de decis\u00f5es equivocadas amea\u00e7a dar raz\u00e3o a quem alega que a empresa vem perdendo seu<\/p>\n","protected":false},"author":1,"featured_media":31324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-31323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smart-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Por que 2024 est\u00e1 sendo um p\u00e9ssimo ano para a Apple - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2024\/05\/10\/por-que-2024-esta-sendo-um-pessimo-ano-para-a-apple\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que 2024 est\u00e1 sendo um p\u00e9ssimo ano para a Apple - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"O ano n\u00e3o come\u00e7ou bem para a Apple. 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