{"id":293,"date":"2015-09-28T19:45:57","date_gmt":"2015-09-28T19:45:57","guid":{"rendered":"http:\/\/revistahometheater.uol.com.br\/portal\/?p=293"},"modified":"2015-09-28T19:46:37","modified_gmt":"2015-09-28T19:46:37","slug":"estudo-diz-que-brasileiros-estao-aderindo-ao-vod","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2015\/09\/28\/estudo-diz-que-brasileiros-estao-aderindo-ao-vod\/","title":{"rendered":"Estudo diz que brasileiros est\u00e3o aderindo ao VoD"},"content":{"rendered":"<p><a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2015\/09\/vod.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-294\" src=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2015\/09\/vod-300x189.jpg\" alt=\"vod\" width=\"300\" height=\"189\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2015\/09\/vod-300x189.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2015\/09\/vod.jpg 350w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Os consumidores brasileiros passam seis horas por semana, em m\u00e9dia, assistindo a filmes, s\u00e9ries e conte\u00fados da televis\u00e3o na modalidade VoD (video-on-demand). Essa \u00e9 uma das conclus\u00f5es do estudo anual \u201cTV &amp; Media Report\u201d, que acaba de ser divulgado pela Ericsson. Com base em entrevistas feitas com 22.500 pessoas em v\u00e1rios pa\u00edses, essa pesquisa \u00e9 considerada uma das mais abrangentes do mundo.<\/p>\n<div>\n<p>Produzido pelo\u00a0<a href=\"http:\/\/www.ericsson.com\/br\/thinkingahead\/consumerlab\" target=\"_blank\">ConsumerLab da Ericsson<\/a>\u00a0 o estudo se baseia n\u00e3o apenas nos depoimentos dos entrevistados, mas tamb\u00e9m em medi\u00e7\u00f5es feitas nos dispositivos de acesso. Segundo a multinacional sueca, os participantes t\u00eam entre 16 e 69 anos de idade e residem em 20 pa\u00edses:\u00a0Brasil, Canad\u00e1, China, Col\u00f4mbia, Fran\u00e7a, Alemanha, Gr\u00e9cia, Irlanda, It\u00e1lia, M\u00e9xico, Portugal, R\u00fassia, Espanha, Coreia do Sul, Su\u00e9cia, Taiwan, Turquia, Reino Unido, Ucr\u00e2nia e EUA.<\/p>\n<\/div>\n<div>\n<p>Todos os entrevistados possuem uma conex\u00e3o de internet de banda larga e assistem a TV e v\u00eddeo pelo menos uma vez por semana. Quase todos usam a internet diariamente. A an\u00e1lise confirma que os servi\u00e7os VoD est\u00e3o sendo cada vez mais acessados em todo o mundo. A m\u00e9dia mundial \u00e9 de 35%, considerando tamb\u00e9m os conte\u00fados gravados ou baixados da internet; no Brasil, o percentual registrado foi de 36%, ou seja, mais de um ter\u00e7o destinado \u00e0 televis\u00e3o \u00e9 ocupado com VoD.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-3536739084\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-2224283693\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<\/div>\n<div>\n<p>Outra tend\u00eancia confirmada pelo relat\u00f3rio \u00e9 o aumento dos acessos m\u00f3veis: nada menos do que 61% dos entrevistados disseram que assistem aos conte\u00fados em seus smartphones. No caso dos adolescentes, dois ter\u00e7os do tempo s\u00e3o dedicados a tablets,\u00a0notebooks e smartphones.<\/p>\n<\/div>\n<div>Para ver o conte\u00fado original na \u00edntegra,\u00a0<a href=\"http:\/\/www.ericsson.com\/news\/150903-consumerlab-tv-media-report_244069645_c\" target=\"_blank\">clique aqui<\/a>.<\/div>\n<div><\/div>\n<div><strong>Fonte: <\/strong>Ericsson<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Os consumidores brasileiros passam seis horas por semana, em m\u00e9dia, assistindo a filmes, s\u00e9ries e conte\u00fados da televis\u00e3o na modalidade VoD (video-on-demand). Essa \u00e9 uma<\/p>\n","protected":false},"author":1,"featured_media":294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estudo diz que brasileiros est\u00e3o aderindo ao VoD - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2015\/09\/28\/estudo-diz-que-brasileiros-estao-aderindo-ao-vod\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudo diz que brasileiros est\u00e3o aderindo ao VoD - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Os consumidores brasileiros passam seis horas por semana, em m\u00e9dia, assistindo a filmes, s\u00e9ries e conte\u00fados da televis\u00e3o na modalidade VoD (video-on-demand). 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