{"id":29058,"date":"2023-10-11T15:10:35","date_gmt":"2023-10-11T18:10:35","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=29058"},"modified":"2023-10-23T15:05:11","modified_gmt":"2023-10-23T18:05:11","slug":"netflix-e-prime-video-perdem-espaco-entre-os-brasileiros","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2023\/10\/11\/netflix-e-prime-video-perdem-espaco-entre-os-brasileiros\/","title":{"rendered":"Netflix e Prime Video perdem espa\u00e7o entre os brasileiros"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29059\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/10\/justwatch_streaming_chart_brasil.jpg\" alt=\"\" width=\"750\" height=\"454\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/10\/justwatch_streaming_chart_brasil.jpg 750w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/10\/justwatch_streaming_chart_brasil-400x242.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/10\/justwatch_streaming_chart_brasil-500x303.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/10\/justwatch_streaming_chart_brasil-300x182.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>A lideran\u00e7a consolidada de Netflix e Prime Video entre os usu\u00e1rios brasileiros de streaming vem sendo desafiada por outras plataformas. O mais recente levantamento do\u00a0<a href=\"https:\/\/www.justwatch.com\/br\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.justwatch.com\/br&amp;source=gmail&amp;ust=1697133129661000&amp;usg=AOvVaw1B0WnGuGDD_AUMDn2jDtC6\"><b>JustWatch<\/b><\/a>, que monitora a audi\u00eancia desses servi\u00e7os em v\u00e1rios pa\u00edses, revela que ambos ca\u00edram mais 1 ponto percentual no market-share do segmento.<\/p>\n<p>Netflix continua sendo o servi\u00e7o mais utilizado no Brasil, com 28% da prefer\u00eancia no 3\u00ba. trimestre (julho a setembro). Mas essa lideran\u00e7a j\u00e1 foi maior: era de 29% no trimestre anterior e de 31% em setembro do ano passado. O mesmo fen\u00f4meno foi registrado com o Prime Video. Atualmente com 18% dos usu\u00e1rios brasileiros, a plataforma da Amazon tinha 19% no levantamento do 2\u00ba. trimestre (abril-junho) e 20% h\u00e1 um ano.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-1371649307\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-1421693757\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>Esses n\u00fameros se explicam quando se observam os dados das outras plataformas. HBO Max, por exemplo, estava em 4\u00ba. lugar em setembro de 2022 com 12%; agora pulou para 3\u00ba., com 14%, superando pela primeira vez o Disney+, que caiu de 15% para 13%. <b><a href=\"https:\/\/orlandobarrozo.blog.br\/2023\/07\/06\/mercado-de-streaming-se-consolida\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2023\/07\/06\/mercado-de-streaming-se-consolida\/&amp;source=gmail&amp;ust=1697133129661000&amp;usg=AOvVaw3GMpLf0bEKVZDQ1w65Nilh\">Veja mais detalhes aqui<\/a>.<\/b><\/p>\n<p>Tamb\u00e9m tiveram ligeiro crescimento os servi\u00e7os que v\u00eam a seguir nesse ranking: Globoplay subiu de 7% para 9% em um ano; Star+ tinha 4% e agora tem 9% das prefer\u00eancias, enquanto Apple TV+, que no ano passado marcava 3%, agora aparece com 5%.<\/p>\n<p>O JustWatch baseia sua metodologia em pesquisas online com usu\u00e1rios comuns, j\u00e1 que as empresas n\u00e3o divulgam seus dados de audi\u00eancia nem n\u00famero de assinantes por pa\u00eds. Os dados s\u00e3o atualizados a cada tr\u00eas meses.<\/p>\n<p><b>FONTE: JustWatch<\/b><\/p>\n<p><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2023\/02\/06\/divulgados-os-filmes-e-series-mais-assistidos-no-streaming\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2023\/02\/06\/divulgados-os-filmes-e-series-mais-assistidos-no-streaming\/&amp;source=gmail&amp;ust=1697133129661000&amp;usg=AOvVaw1tgHfnWJhaGLL2sPId-m4B\"><b>Divulgados os filmes e s\u00e9ries mais assistidos no streaming<\/b><\/a><\/p>\n<p><a href=\"https:\/\/email.cloud.secureclick.net\/c\/6828?id=2440793.46046.1.ed9adf557709f15ca0b120c0166d5323\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/email.cloud.secureclick.net\/c\/6828?id%3D2440793.46046.1.ed9adf557709f15ca0b120c0166d5323&amp;source=gmail&amp;ust=1697133129661000&amp;usg=AOvVaw1Uqpw0IF5dq6E_aBpcb_kV\"><b>Roteiro exclusivo de streaming bate recorde com 600 s\u00e9ries comentadas<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/10\/05\/empresa-alema-monitora-series-mais-assistidas-no-brasil\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2020\/10\/05\/empresa-alema-monitora-series-mais-assistidas-no-brasil\/&amp;source=gmail&amp;ust=1697133129661000&amp;usg=AOvVaw0ERNSwO2NBV54TEIVhOf0t\"><b>Empresa alem\u00e3 monitora plataformas de streaming no Brasil<\/b><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2023\/08\/09\/brasil-o-pais-do-streaming\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2023\/08\/09\/brasil-o-pais-do-streaming\/&amp;source=gmail&amp;ust=1697133129661000&amp;usg=AOvVaw2pQTtReFLbhiOGgehLLZ_j\"><b>Variedade de plataformas mostra que Brasil \u00e9 o pa\u00eds do streaming<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lideran\u00e7a consolidada de Netflix e Prime Video entre os usu\u00e1rios brasileiros de streaming vem sendo desafiada por outras plataformas. O mais recente levantamento do\u00a0JustWatch,<\/p>\n","protected":false},"author":1,"featured_media":29059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[186],"class_list":["post-29058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-ht_online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Netflix e Prime Video perdem espa\u00e7o entre os brasileiros - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2023\/10\/11\/netflix-e-prime-video-perdem-espaco-entre-os-brasileiros\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix e Prime Video perdem espa\u00e7o entre os brasileiros - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"A lideran\u00e7a consolidada de Netflix e Prime Video entre os usu\u00e1rios brasileiros de streaming vem sendo desafiada por outras plataformas. 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