{"id":28207,"date":"2023-06-29T09:38:59","date_gmt":"2023-06-29T12:38:59","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=28207"},"modified":"2023-07-10T09:40:58","modified_gmt":"2023-07-10T12:40:58","slug":"smart-home-como-a-italiana-nice-pretende-ser-lider-no-brasil","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2023\/06\/29\/smart-home-como-a-italiana-nice-pretende-ser-lider-no-brasil\/","title":{"rendered":"Smart Home: como a italiana Nice pretende ser l\u00edder no Brasil"},"content":{"rendered":"<figure id=\"attachment_28208\" aria-describedby=\"caption-attachment-28208\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/nice_smart_home.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-28208 size-full\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/nice_smart_home.jpg\" alt=\"\" width=\"700\" height=\"421\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/nice_smart_home.jpg 700w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/nice_smart_home-400x241.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/nice_smart_home-500x301.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/nice_smart_home-300x180.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-28208\" class=\"wp-caption-text\"><strong><em>Sagu\u00e3o de entrada da nova sede em Limeira: ind\u00fastria de automa\u00e7\u00e3o 4.0<\/em><\/strong><\/figcaption><\/figure>\n<a href=\"#\" target=\"_self\" class=\"buttons btn_blue left\"><span class=\"left\">Por ORLANDO BARROZO<\/span><\/a>\n<p>Uma das maiores empresas do mundo em automa\u00e7\u00e3o residencial e predial, a italiana Nice inaugurou em junho sua nova sede no Brasil, localizada em Limeira (SP). A planta, que segundo a empresa exigiu investimentos de R$ 140 milh\u00f5es, al\u00e9m de abrigar a manufatura e a sede administrativa, servir\u00e1 como centro de desenvolvimento e mostru\u00e1rio de tudo que o grupo produz (<strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2023\/06\/13\/italiana-nice-inaugura-nova-sede-com-planos-de-ser-lider-em-automacao\/\">veja aqui<\/a><\/strong>).<\/p>\n<p>Presente no Brasil desde 2011, a Nice considera a nova sede o marco de uma nova fase, em que ir\u00e1 aumentar seu portf\u00f3lio de solu\u00e7\u00f5es e competir de frente com marcas internacionais que j\u00e1 est\u00e3o consolidadas no segmento smart home.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-1768391952\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-763891616\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>Em 2018, o grupo italiano deu dois grandes passos nessa dire\u00e7\u00e3o: adquiriu o controle da polonesa Fibaro, que j\u00e1 atuava no Brasil, e da <strong><a href=\"https:\/\/na.niceforyou.com\/\">Nortek<\/a><\/strong>, um dos principais players do setor na Am\u00e9rica do Norte (dona, por exemplo, das marcas Elan, Niles, Xantech e Panamax).<\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/portoes_seguranca_nice.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-28214 aligncenter\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/portoes_seguranca_nice.jpg\" alt=\"\" width=\"600\" height=\"380\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/portoes_seguranca_nice.jpg 700w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/portoes_seguranca_nice-400x253.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/portoes_seguranca_nice-500x316.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/portoes_seguranca_nice-300x190.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\u201cSomos a \u00fanica empresa que tem todas as solu\u00e7\u00f5es que podem ser integradas numa resid\u00eancia\u201d, diz Thiago Nizzola, diretor de P&amp;D da Nice no Brasil, enumerando itens como smart home, atuadores para port\u00f5es, cortinas, persianas, \u00e1udio&amp;v\u00eddeo, rede com gest\u00e3o a cabo e sem fio, seguran\u00e7a, controle de acesso&#8230; \u201cN\u00e3o vamos competir com os produtos chineses, queremos focar no mercado profissional, junto com as principais marcas de automa\u00e7\u00e3o\u201d.<\/p>\n<p>A nova sede ser\u00e1 um dos principais centros de desenvolvimento da Nice no mundo, atendendo n\u00e3o s\u00f3 o mercado brasileiro, mas toda a Am\u00e9rica Latina. O grupo, hoje l\u00edder em automa\u00e7\u00e3o na Europa, j\u00e1 possui unidades em S\u00e3o Caetano do Sul (SP) e Santa Rita do Sapuca\u00ed (MG) \u2013 nesta, desenvolve e produz componentes eletr\u00f4nicos usados em diversos dos seus produtos.<\/p>\n<blockquote><p><strong>\u201cConsumidor precisa experimentar smart home<\/strong><strong>\u201d<\/strong><\/p><\/blockquote>\n<p>\u201cGeralmente, cada empresa de automa\u00e7\u00e3o \u00e9 especializada num segmento\u201d, diz Nizzola. &#8220;Nosso diferencial \u00e9 poder oferecer todas essas solu\u00e7\u00f5es em conjunto\u201d (<strong><a href=\"#slideshow\">veja o slideshow<\/a><\/strong>). A nova sede em Limeira, que possui ao todo cerca de 20 mil metros quadrados, come\u00e7a a receber em julho os primeiros grupos de integradores para treinamentos espec\u00edficos com as solu\u00e7\u00f5es da Nice.<\/p>\n<p>\u201cCome\u00e7amos com uma rede de 200 integradores especializados que j\u00e1 atuam com nossas marcas, tanto Fibaro quanto Elan\u201d, explica o executivo. \u201cSer\u00e3o treinamentos h\u00edbridos: parte te\u00f3rica, que ser\u00e1 online, e o mais importante, a parte pr\u00e1tica na nova sede. Os integradores pagar\u00e3o pelo treinamento e ficar\u00e3o hospedados aqui na cidade. Queremos que eles saibam o valor de um treinamento para quem trabalha com automa\u00e7\u00e3o\u201d.<\/p>\n<p>Segundo a Nice, a nova sede brasileira foi pensada como uma \u201cf\u00e1brica inteligente\u201d, inspirada nos princ\u00edpios da Ind\u00fastria 4.0. Sua opera\u00e7\u00e3o \u00e9 toda baseada em tecnologias de ponta, para ter alta produtividade e tamb\u00e9m ser ecologicamente sustent\u00e1vel. Al\u00e9m de equipamentos para ind\u00fastrias em geral, a f\u00e1brica ir\u00e1 produzir componentes e aparelhos para o mercado de smart home.<\/p>\n<p>\u201cAcreditamos que o consumidor desse tipo de produto precisa de experimenta\u00e7\u00e3o\u201d, diz Nizzola. \u201cO conceito de smart home ainda \u00e9 pouco explorado porque n\u00e3o se consegue partir de um sistema pequeno, b\u00e1sico, para algo mais elaborado. O usu\u00e1rio tem que jogar fora o que j\u00e1 foi feito, se quiser expandir seu sistema\u201d.<\/p>\n<p>Segundo ele, com a linha de produtos da Nice esse problema deixa de existir. \u201cTemos solu\u00e7\u00f5es simples, de baixo custo, como Youbii Home, que \u00e9 para iniciantes; e tamb\u00e9m solu\u00e7\u00f5es avan\u00e7adas da Fibaro e da Elan. A tend\u00eancia \u00e9 lan\u00e7armos mais produtos com a marca Nice, e todos os nossos sistemas ir\u00e3o conversar entre si, facilitando a vida do consumidor\u201d.<\/p>\n\t\t\t<style>\n                #foogallery-gallery-28210.fg-simple_portfolio {\n                    justify-content: center;\n                }\n                #foogallery-gallery-28210.fg-simple_portfolio .fg-item {\n                    flex-basis: 300px;\n                    margin: 5px;\n                }\n\t\t\t<\/style>\n\t\t\t<div class=\"foogallery foogallery-container foogallery-simple_portfolio foogallery-lightbox-foobox fg-simple_portfolio fg-dark fg-border-thin fg-shadow-outline fg-loading-default fg-loaded-fade-in fg-caption-always fg-hover-fade fg-hover-zoom fg-ready fg-debug fg-caption-always\" id=\"foogallery-gallery-28210\" data-foogallery=\"{&quot;item&quot;:{&quot;showCaptionTitle&quot;:true,&quot;showCaptionDescription&quot;:true},&quot;lazy&quot;:true}\" >\n\t<div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/elan_home_automation.jpg\" data-caption-title=\"Sistemas completos para smart home, como os da Elan, tamb\u00e9m devem ser lan\u00e7ados.\" data-caption-desc=\"Sistemas completos para smart home, como os da Elan, tamb\u00e9m devem ser lan\u00e7ados.\" data-attachment-id=\"28211\" class=\"foogallery-thumb  fg-thumb\" data-type=\"image\"><span class=\"fg-image-wrap\"><img fetchpriority=\"high\" decoding=\"async\" title=\"Sistemas completos para smart home, como os da Elan, tamb\u00e9m devem ser lan\u00e7ados.\" class=\"bf-img skip-lazy fg-image\" height=\"450\" width=\"300\" data-src-fg=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/cache\/2023\/06\/elan_home_automation\/2306169890.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22300%22%20height%3D%22450%22%20viewBox%3D%220%200%20300%20450%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">Sistemas completos para smart home, como os da Elan, tamb\u00e9m devem ser lan\u00e7ados.<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/smart_home_nice_.jpg\" data-caption-title=\"A linha Youbii Home \u00e9 voltada a iniciantes em automa\u00e7\u00e3o\" data-caption-desc=\"A linha Youbii Home \u00e9 voltada a iniciantes em automa\u00e7\u00e3o\" data-attachment-id=\"28212\" class=\"foogallery-thumb  fg-thumb\" data-type=\"image\"><span class=\"fg-image-wrap\"><img decoding=\"async\" title=\"A linha Youbii Home \u00e9 voltada a iniciantes em automa\u00e7\u00e3o\" class=\"bf-img skip-lazy fg-image\" height=\"450\" width=\"300\" data-src-fg=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/cache\/2023\/06\/smart_home_nice_\/778573444.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22300%22%20height%3D%22450%22%20viewBox%3D%220%200%20300%20450%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">A linha Youbii Home \u00e9 voltada a iniciantes em automa\u00e7\u00e3o<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/Nice_siga_seguranca.jpg\" data-caption-title=\"A empresa tamb\u00e9m produz solu\u00e7\u00f5es para seguran\u00e7a e controle de acesso\" data-caption-desc=\"A empresa tamb\u00e9m produz solu\u00e7\u00f5es para seguran\u00e7a e controle de acesso\" data-attachment-id=\"28213\" class=\"foogallery-thumb  fg-thumb\" data-type=\"image\"><span class=\"fg-image-wrap\"><img decoding=\"async\" title=\"A empresa tamb\u00e9m produz solu\u00e7\u00f5es para seguran\u00e7a e controle de acesso\" class=\"bf-img skip-lazy fg-image\" height=\"450\" width=\"300\" data-src-fg=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/cache\/2023\/06\/Nice_siga_seguranca\/3515629768.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22300%22%20height%3D%22450%22%20viewBox%3D%220%200%20300%20450%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">A empresa tamb\u00e9m produz solu\u00e7\u00f5es para seguran\u00e7a e controle de acesso<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/fibaro_home_center_2.jpg\" data-caption-title=\"Produtos da Fibaro ser\u00e3o atualizados para sair agora com a marca Nice\" data-caption-desc=\"Produtos da Fibaro ser\u00e3o atualizados para sair agora com a marca Nice\" data-attachment-id=\"28215\" class=\"foogallery-thumb  fg-thumb\" data-type=\"image\"><span class=\"fg-image-wrap\"><img decoding=\"async\" title=\"Produtos da Fibaro ser\u00e3o atualizados para sair agora com a marca Nice\" class=\"bf-img skip-lazy fg-image\" height=\"450\" width=\"300\" data-src-fg=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/cache\/2023\/06\/fibaro_home_center_2\/3620225872.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22300%22%20height%3D%22450%22%20viewBox%3D%220%200%20300%20450%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">Produtos da Fibaro ser\u00e3o atualizados para sair agora com a marca Nice<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/keypad_touchless_.jpg\" data-caption-title=\"Painel de parede sem contato f\u00edsico, um dos produtos que a Nice fabrica.\" data-caption-desc=\"Painel de parede sem contato f\u00edsico, um dos produtos que 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