{"id":27958,"date":"2023-04-21T10:09:08","date_gmt":"2023-04-21T13:09:08","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=27958"},"modified":"2023-06-09T10:12:04","modified_gmt":"2023-06-09T13:12:04","slug":"industria-puxa-o-freio-do-8k","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2023\/04\/21\/industria-puxa-o-freio-do-8k\/","title":{"rendered":"Ind\u00fastria puxa o freio do 8K"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/orlandobarrozo.blog.br\/wp-content\/2023\/04\/neo-qled-8k.webp\" alt=\"\" width=\"1800\" height=\"1200\" \/><\/p>\n<p>As not\u00edcias que chegam de Las Vegas, onde aconteceu esta semana a\u00a0<a href=\"https:\/\/nabshow.com\/2023\/\"><strong>NAB<\/strong><\/a>, maior evento da ind\u00fastria de televis\u00e3o, quase n\u00e3o mencionaram a resolu\u00e7\u00e3o 8K. N\u00e3o chega a ser surpresa: definitivamente, a tecnologia que chegou em 2018 prometendo uma nova revolu\u00e7\u00e3o (<a href=\"https:\/\/orlandobarrozo.blog.br\/2018\/10\/04\/chegou-o-primeiro-tv-8k-para-que\/\"><strong>vejam aqui<\/strong><\/a>) foi colocada em \u201cestado alfa\u201d. Fabricantes e emissoras puxaram o freio ao constatar que, para a esmagadora maioria das pessoas (tanto usu\u00e1rios quanto especialistas), os benef\u00edcios proporcionados n\u00e3o justificam os\u00a0custos envolvidos.<\/p>\n<p>N\u00e3o tem sido por falta de esfor\u00e7o. A 8K Association,\u00a0<a href=\"https:\/\/orlandobarrozo.blog.br\/2019\/01\/16\/8k-association-vai-ter-muito-trabalho\/\"><strong>que j\u00e1 mencionamos aqui<\/strong><\/a>, n\u00e3o se cansa de promover eventos de\u00a0<em>awareness<\/em>, ou seja, tentativas de convencer mais pessoas \u2013 especialmente formadores de opini\u00e3o \u2013 das vantagens e do potencial dessa tecnologia. E fabricantes como a Samsung continuam apostando nesse trabalho de convencimento.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-4159532915\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-1412363321\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>Ali\u00e1s, em mar\u00e7o a gigante coreana baixou expressivamente os pre\u00e7os de seus modelos 8K no mercado americano. A TV QN900B de 85\u2033 caiu de 8.500 para 5.000 d\u00f3lares (mais de 40%). Na\u00a0<a href=\"https:\/\/www.samsung.com\/br\/tvs\/8k-tv\/\"><strong>loja virtual da Samsung brasileira<\/strong><\/a>, o mesmo modelo teve cortes de pre\u00e7o ainda mais significativos: a vers\u00e3o de 75\u2033, cotada a R$ 49.703 nesta sexta-feira, pode ser adquirida \u00e0 vista por R$ 17.378 (desconto de 65%); a 65\u2033, de R$ 11.750, sai \u00e0 vista por R$ 6.048 (-48%).<\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2023\/04\/21\/industria-puxa-o-freio-do-8k\/galaxy-s20_camera_8k-black-1480x960-jpg\/\" rel=\"attachment wp-att-23006\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-23006\" src=\"https:\/\/orlandobarrozo.blog.br\/wp-content\/2023\/04\/galaxy-s20_camera_8k-black-1480x960.jpg-300x250.webp\" alt=\"\" width=\"300\" height=\"250\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>A Samsung \u00e9 a marca que oferece maior variedade de modelos 8K (<a href=\"https:\/\/www.hometheater.com.br\/portal\/guia-de-tvs-4k-e-8k-novembro-2022\/\"><strong>confiram aqui<\/strong><\/a>). E pretende continuar nesse ritmo com as linhas 2023, que devem chegar em junho. A empresa afirma que est\u00e1 crescendo muito a quantidade de pessoas que fazem v\u00eddeos em 8K com seus ultra-avan\u00e7ados smartphones, al\u00e9m do material j\u00e1 oferecido em plataformas como YouTube e Vimeo. Segundo Hyunchul Song, da \u00e1rea de Desenvolvimento de Produtos, as TVs Neo QLED 8K que est\u00e3o chegando dar\u00e3o acesso direto aos v\u00eddeos 8K do YouTube (<a href=\"https:\/\/news.samsung.com\/za\/welcome-to-the-8k-universe-1-hearing-from-tv-experts-charting-the-present-and-the-future-of-8k-tvs-through-samsungs-innovative-technologies\"><strong>aqui, os detalhes<\/strong><\/a>).<\/p>\n<p>J\u00e1 fabricantes como LG e TCL n\u00e3o se mostram muito animados e at\u00e9 agora n\u00e3o anunciaram nenhum lan\u00e7amento em 8K para este ano. Al\u00e9m do choque que foi a\u00a0<a href=\"https:\/\/orlandobarrozo.blog.br\/2022\/12\/12\/europeus-ficam-mesmo-sem-tvs-8k\/\"><strong>proibi\u00e7\u00e3o da venda desses TVs na Europa<\/strong><\/a>\u00a0devido ao alto consumo de energia, a principal justificativa \u00e9 que a ind\u00fastria de m\u00eddia n\u00e3o est\u00e1 aderindo ao 8K. \u201cA pr\u00f3pria NHK do Jap\u00e3o, que foi pioneira tanto no HD e no 4K quanto no 8K, decidiu puxar o freio\u201d, lembra Raymundo Barros, diretor de Tecnologia e Estrat\u00e9gia do Grupo Globo e rec\u00e9m-empossado presidente do\u00a0<a href=\"https:\/\/orlandobarrozo.blog.br\/2023\/03\/17\/forum-sbtvd-reta-final-da-tv-3-0\/\"><strong>F\u00f3rum Brasileiro de TV Digital<\/strong><\/a>.<\/p>\n<p>O motivo, diz ele, n\u00e3o \u00e9 a evolu\u00e7\u00e3o dos displays, que continua a todo vapor, mas os altos custos de produ\u00e7\u00e3o, p\u00f3s-produ\u00e7\u00e3o e distribui\u00e7\u00e3o de conte\u00fados em 8K. \u201cNa Globo, j\u00e1 estamos produzindo uma s\u00e9rie inteira em 8K e estudando com o F\u00f3rum as possibilidades de exibir conte\u00fados desse tipo (<a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=newssearch&amp;cd=&amp;ved=2ahUKEwj0jPSUvbv-AhV_vJUCHSUwDG4QxfQBKAB6BAgYEAE&amp;url=https%3A%2F%2Fnoticiasdatv.uol.com.br%2Fnoticia%2Ftecnologia%2Fnem-lg-nem-tcl-globoplay-faz-acordo-para-ter-pantanal-em-8k-nas-tvs-samsung-78016&amp;usg=AOvVaw0ROdzp5Dh295B5ByJR0eQt\"><strong>vejam aqui<\/strong><\/a>). Mas, al\u00e9m do investimento ser alt\u00edssimo, achamos que o consumidor precisa de telas muito grandes para perceber a diferen\u00e7a para 4K. E essas telas ainda custam muito caro\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As not\u00edcias que chegam de Las Vegas, onde aconteceu esta semana a\u00a0NAB, maior evento da ind\u00fastria de televis\u00e3o, quase n\u00e3o mencionaram a resolu\u00e7\u00e3o 8K. N\u00e3o<\/p>\n","protected":false},"author":1,"featured_media":27959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-27958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tvs-oled"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ind\u00fastria puxa o freio do 8K - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2023\/04\/21\/industria-puxa-o-freio-do-8k\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ind\u00fastria puxa o freio do 8K - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"As not\u00edcias que chegam de Las Vegas, onde aconteceu esta semana a\u00a0NAB, maior evento da ind\u00fastria de televis\u00e3o, quase n\u00e3o mencionaram a resolu\u00e7\u00e3o 8K. 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