{"id":27951,"date":"2023-01-08T09:43:20","date_gmt":"2023-01-08T12:43:20","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=27951"},"modified":"2023-06-09T09:45:10","modified_gmt":"2023-06-09T12:45:10","slug":"samsung-enfim-adere-a-tecnologia-oled","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2023\/01\/08\/samsung-enfim-adere-a-tecnologia-oled\/","title":{"rendered":"Samsung, enfim, adere \u00e0 tecnologia OLED"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-27952\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/QD-OLED-482x321-1-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/QD-OLED-482x321-1-300x200.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/QD-OLED-482x321-1-400x266.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2023\/06\/QD-OLED-482x321-1.jpg 482w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Entre os diversos produtos exibidos na CES 2023, que est\u00e1 se encerrando hoje em Las Vegas, poucos dever\u00e3o ter o impacto comercial das novas TVs Samsung QD-OLED. Lan\u00e7ada timidamente na edi\u00e7\u00e3o 2022 apenas em 55\u2033 e 65\u2033 (<a href=\"https:\/\/www.hometheater.com.br\/portal\/ces-2022-cat\/\"><strong>vejam aqui<\/strong><\/a>), essa tecnologia amadurece visivelmente, puxada pelos altos investimentos da gigante coreana \u2013 e tamb\u00e9m da rival LG, al\u00e9m de uma s\u00e9rie de fabricantes chinesas \u2013 no aperfei\u00e7oamento dos pain\u00e9is OLED.<\/p>\n<p>Como j\u00e1 explicamos\u00a0<a href=\"https:\/\/orlandobarrozo.blog.br\/2022\/03\/07\/qd-oled-nem-estreou-e-ja-causa-alvoroco\/\"><strong>neste post<\/strong><\/a>, QD-OLED \u00e9 uma combina\u00e7\u00e3o do painel de leds org\u00e2nicos, que dispensa backlight, com a pel\u00edcula de pontos qu\u00e2nticos, mais conhecida pela sigla QLED. At\u00e9 o ano passado, a Samsung resistia a entrar no segmento OLED alegando que os pain\u00e9is utilizados pela concorrente LG eram do tipo WOLED, de baixa qualidade. N\u00e3o foi o que disse o mercado: especialistas de v\u00e1rios pa\u00edses confirmaram o que vimos em nossos testes pr\u00e1ticos, em que as TVs OLED quase sempre apresentaram desempenho superior.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-925910950\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-3486889443\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>Ap\u00f3s v\u00e1rias idas e vindas, a Samsung tomou a decis\u00e3o, em 2021, de construir uma f\u00e1brica totalmente dedicada \u00e0 produ\u00e7\u00e3o de pain\u00e9is org\u00e2nicos (<a href=\"https:\/\/orlandobarrozo.blog.br\/2021\/08\/04\/qd-oled-chega-em-2022-sera\/\"><strong>aqui, os detalhes<\/strong><\/a>). A diferen\u00e7a \u00e9 que n\u00e3o utiliza o subpixel branco (WOLED = White OLED), mas um LED RGB \u201cpuro\u201d, o que, segundo a empresa, oferece enormes ganhos na qualidade da imagem. Por ser, desde 2017, propriet\u00e1ria da tecnologia QD (pontos qu\u00e2nticos), a Samsung conseguiu juntar as duas para produzir, na nova f\u00e1brica, as TVs QD-OLED.<\/p>\n<p>Detalhe sutil, mas muito significativo: a empresa desistiu de usar a marca \u201cQD-OLED\u201d, adotando apenas \u201cOLED\u201d na linha de TVs exibida na CES 2023, em tamanhos que come\u00e7am em 34\u2033 e v\u00e3o at\u00e9 77\u2033 (foto acima). Est\u00e1 sendo um dos produtos mais elogiados do evento, gra\u00e7as a avan\u00e7os como\u00a0<em>HyperEfficient Emitting Layer<\/em>, uma camada extra de pol\u00edmero ultrassens\u00edvel que dobra a luminosidade de cada pixel; e o algoritmo IntelliSense, que atua sobre cada led em tempo real.<\/p>\n<p>Claro, teremos que ver na pr\u00e1tica o desempenho dessas TVs quando chegarem ao mercado, provavelmente no segundo semestre. Mas j\u00e1 se pode afirmar que a mudan\u00e7a na estrat\u00e9gia da Samsung representa um tremendo \u201cup\u201d na evolu\u00e7\u00e3o da tecnologia OLED, um campo em que a LG at\u00e9 agora lutava praticamente sozinha.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entre os diversos produtos exibidos na CES 2023, que est\u00e1 se encerrando hoje em Las Vegas, poucos dever\u00e3o ter o impacto comercial das novas TVs<\/p>\n","protected":false},"author":1,"featured_media":27952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-27951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tvs-oled"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Samsung, enfim, adere \u00e0 tecnologia OLED - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2023\/01\/08\/samsung-enfim-adere-a-tecnologia-oled\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung, enfim, adere \u00e0 tecnologia OLED - HT &amp; 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