{"id":2786,"date":"2017-07-06T14:13:55","date_gmt":"2017-07-06T14:13:55","guid":{"rendered":"http:\/\/revistahometheater.uol.com.br\/portal\/?p=2786"},"modified":"2017-07-06T14:15:24","modified_gmt":"2017-07-06T14:15:24","slug":"brasil-ja-e-o-oitavo-mercado-mundo-em-video-demand","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2017\/07\/06\/brasil-ja-e-o-oitavo-mercado-mundo-em-video-demand\/","title":{"rendered":"Brasil j\u00e1 \u00e9 o oitavo mercado do mundo em video-on-demand"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2787 aligncenter\" src=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2017\/07\/on_demand.jpg\" alt=\"\" width=\"800\" height=\"376\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/07\/on_demand.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/07\/on_demand-400x188.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/07\/on_demand-500x235.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/07\/on_demand-300x141.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/07\/on_demand-768x361.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2017\/07\/on_demand-50x24.jpg 50w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Com crescimento de 415% em apenas quatro anos (2012 a 2016), o mercado brasileiro de VoD (video-on-demand) j\u00e1 \u00e9 o oitavo maior do mundo. O segmento abrange todos os servi\u00e7os pagos de v\u00eddeo online, destacando-se Netflix, Globosat Play, HBO Go e outros que consomem conex\u00e3o de banda larga.<\/p>\n<p>O percentual faz parte de um levantamento feito pela Globosat, maior programadora de TV por assinatura do pa\u00eds, para comemorar os tr\u00eas anos de seu servi\u00e7o VoD. Segundo a empresa, o Globosat Play j\u00e1 tem 2,6 milh\u00f5es de usu\u00e1rios cadastrados, com 4,5 milh\u00f5es de downloads do aplicativo e mais de 60 milh\u00f5es de horas assistidas. O servi\u00e7o oferece online os conte\u00fados de todos os canais Globosat, como Globo News, SporTV, GNT e Multishow, al\u00e9m de canais internacionais de filmes, como Universal, SyFy e Megapix.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-1417007095\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-232074630\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>A estat\u00edstica revela que o Globosat Play cresceu 220% somente de 2015 para 2016. A principal raz\u00e3o seria a facilidade de acesso em todos os dispositivos.\u00a0\u201cOs aplicativos para celular e tablet ganharam uma nova interface, que valorizou as transmiss\u00f5es ao vivo de conte\u00fados da plataforma\u201d, exlica Gustavo Ramos, diretor da Globosat. &#8220;Al\u00e9m disso, j\u00e1 \u00e9 poss\u00edvel ficar informado dos destaques da programa\u00e7\u00e3o atrav\u00e9s de notifica\u00e7\u00f5es\u201d, acrescenta Ramos.<\/p>\n<p>Outro fator de expans\u00e3o do servi\u00e7o \u00e9 a entrada nas plataformas dos fabricantes de TVs. Desde o ano passado, as marcas\u00a0Samsung, LG, Sony, Philips e Panasonic passaram a incluir o Globosat Play no menu. Este ano, a Globosat vem ampliando a oferta de conte\u00fados em 4K, justamente para atrair os usu\u00e1rios desses TVs. Outra novidade \u00e9 que alguns programas agora s\u00e3o exibidos primeiro na internet e s\u00f3 depois nos canais lineares, caso das s\u00e9ries Vit\u00f3ria, do BNT, e VLOG da Mila, do canal Gloob, voltado ao p\u00fablico infantil.<\/p>\n<p><b>FONTE: <\/b>Globosat<\/p>\n<p><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2016\/11\/21\/globosat-prepara-servico-de-filmes-para-concorrer-com-netflix\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2016\/11\/21\/globosat-prepara-servico-de-filmes-para-concorrer-com-netflix\/&amp;source=gmail&amp;ust=1499436042325000&amp;usg=AFQjCNHRHTWSCElVOx7ejwQGKFinkb2pEQ\">Globosat prepara servi\u00e7o de filmes para concorrer com Netflix<\/a><br \/>\n<a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2016\/04\/26\/comparando-net-now-e-netflix\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2016\/04\/26\/comparando-net-now-e-netflix\/&amp;source=gmail&amp;ust=1499436042325000&amp;usg=AFQjCNEXCdIooRUxt1VOLtdMaaHR-D4FqQ\">Teste comparativo entre Netflix e NET Now<\/a><br \/>\n<a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2016\/08\/05\/novo-receptor-de-tv-paga-acessa-ate-redes-sociais\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2016\/08\/05\/novo-receptor-de-tv-paga-acessa-ate-redes-sociais\/&amp;source=gmail&amp;ust=1499436042325000&amp;usg=AFQjCNFkyFRsGXaiNijhPwisDispsdmTEw\">Novo receptor de TV paga acessa at\u00e9 as redes sociais<\/a><br \/>\n<a href=\"http:\/\/orlandobarrozo.blog.br\/2017\/06\/07\/amazon-ja-vale-dois-walmarts\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/orlandobarrozo.blog.br\/2017\/06\/07\/amazon-ja-vale-dois-walmarts\/&amp;source=gmail&amp;ust=1499436042325000&amp;usg=AFQjCNHEnbCxO1cdA6XIrrC8QoZ4FHpr_A\">Amazon cresce e j\u00e1 vale duas vezes o Walmart<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com crescimento de 415% em apenas quatro anos (2012 a 2016), o mercado brasileiro de VoD (video-on-demand) j\u00e1 \u00e9 o oitavo maior do mundo. O<\/p>\n","protected":false},"author":1,"featured_media":2787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brasil j\u00e1 \u00e9 o oitavo mercado do mundo em video-on-demand - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2017\/07\/06\/brasil-ja-e-o-oitavo-mercado-mundo-em-video-demand\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brasil j\u00e1 \u00e9 o oitavo mercado do mundo em video-on-demand - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Com crescimento de 415% em apenas quatro anos (2012 a 2016), o mercado brasileiro de VoD (video-on-demand) j\u00e1 \u00e9 o oitavo maior do mundo. 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