{"id":26628,"date":"2022-11-15T11:43:16","date_gmt":"2022-11-15T14:43:16","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=26628"},"modified":"2023-01-11T11:47:50","modified_gmt":"2023-01-11T14:47:50","slug":"os-sinais-de-uma-nova-bolha-entre-as-big-techs","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2022\/11\/15\/os-sinais-de-uma-nova-bolha-entre-as-big-techs\/","title":{"rendered":"Os sinais de uma nova bolha entre as big techs"},"content":{"rendered":"<p>Voc\u00ea compraria a\u00e7\u00f5es de quatro empresas que, juntas, tiveram queda de US$ 2 trilh\u00f5es em valor de mercado no per\u00edodo de um ano? Pois \u00e9, n\u00e3o estou falando de empresas quaisquer. Elas atendem pelos nomes de Alphabet (dona do Google), Apple, Amazon e Microsoft. Some a isso outras marcas de peso (Uber, Netflix, Meta\/Facebook, Spotify), todas com perdas entre 40% e 70%, e j\u00e1 \u00e9 poss\u00edvel sentir aquele gostinho amargo de bolha estourando.<\/p>\n<p>Essa \u00e9 a situa\u00e7\u00e3o atual do mercado de tecnologia, segundo a revista The Economist, baseada em dados da ag\u00eancia Bloomberg, que cobre o mercado financeiro americano. Nos \u00faltimos 12 meses, o \u00edndice NASDAQ, que mede o desempenho das empresas de tecnologia (n\u00e3o apenas as gigantes), despencou 30%, acendendo uma insistente luz amarela entre os investidores.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-1892065744\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-2333660999\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>Outro dado preocupante: no mesmo per\u00edodo, o setor de tecnologia eliminou nada menos do que 45 mil postos de trabalho, algo que nunca tinha acontecido desde a \u201cbolha\u201d original dos anos 2000\/2001. Uma empresa como Uber, por exemplo, tida at\u00e9 ent\u00e3o como exemplo de inova\u00e7\u00e3o e ousadia, queimou incr\u00edveis US$ 25 bilh\u00f5es, o equivalente a metade de seu valor de mercado.<\/p>\n<p>Nesta segunda-feira, a todo-poderosa Amazon anunciou \u2013 pela primeira vez em sua hist\u00f3ria de 25 anos \u2013 a\u00a0<a href=\"https:\/\/g1.globo.com\/tecnologia\/noticia\/2022\/11\/14\/amazon-planeja-demitir-10-mil-funcionarios-a-partir-desta-semana-diz-jornal.ghtml\"><strong>demiss\u00e3o de 10 mil funcion\u00e1rios ao redor do mundo<\/strong><\/a>. Curiosamente, a maior parte deles trabalha no desenvolvimento do Alexa, o assistente de voz que \u00e9 l\u00edder mundial \u2013 sinal de como, no mundo corporativo e financeiro, os n\u00fameros podem ser enganosos.<\/p>\n<p><strong>Netflix, Facebook e Twitter podem quebrar?<\/strong><\/p>\n<p>Com o an\u00fancio das demiss\u00f5es, a Amazon d\u00e1 continuidade a um fen\u00f4meno que se iniciou em meados deste ano, envolvendo Netflix (<a href=\"https:\/\/orlandobarrozo.blog.br\/2022\/05\/12\/a-crise-do-netflix-e-a-do-streaming\/\"><strong>vejam aqui<\/strong><\/a>), Alphabet e outras gigantes. A Meta, de Mark Zuckerberg, seguiu a mesma linha,\u00a0<a href=\"https:\/\/forbes.com.br\/forbes-money\/2022\/11\/depois-do-twitter-meta-planeja-demissoes-nesta-semana\/\"><strong>comunicando aos acionistas que demitiria 11 mil funcion\u00e1rios<\/strong><\/a>.<\/p>\n<p>A diferen\u00e7a em rela\u00e7\u00e3o \u00e0 bolha 2000-2001 \u00e9 que essas empresas est\u00e3o se antecipando e tomando provid\u00eancias para\u00a0<a href=\"https:\/\/br.financas.yahoo.com\/noticias\/google-ameaca-funcionarios-com-demissoes-havera-sangue-nas-ruas-190806168.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAIPCC99x2N3wMJrO448ViocCvaBWP_gSlSARHLyQYWxTpnSXDfMGpo_pZVStXzjfsa3ZoN3vkBrU7iOAvdIw5SqY_rBy6k6sHeVgPlLwNlsV_P0szjDkyyIEJWf554qnMpF6T-rFPvykSO5woVuDFXOH2PD2mCfPjR4DKseH95TZ\"><strong>conter a sangria de d\u00f3lares<\/strong><\/a>. Naquela \u00e9poca, milhares de investidores foram pegos de surpresa quando empresas ponto.com come\u00e7aram a cair em efeito domin\u00f3. Hoje, com as informa\u00e7\u00f5es circulando quase em tempo real, ningu\u00e9m imagina que uma Amazon ou Microsoft possa quebrar\u2026<\/p>\n<p>Mas a inquieta\u00e7\u00e3o do mercado \u00e9 evidente, especialmente ap\u00f3s a mais recente palha\u00e7ada (desculpem, n\u00e3o encontro outra palavra) protagonizada por Elon Musk. O trilion\u00e1rio que h\u00e1 anos \u00e9 motivo de piada no Vale do Sil\u00edcio anunciou que compraria o Twitter, desistiu, voltou atr\u00e1s e confirmou a compra \u2013 tudo isso em quest\u00e3o de tr\u00eas meses. Ap\u00f3s fechar o neg\u00f3cio, anunciou 3.700 demiss\u00f5es (<a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=newssearch&amp;cd=&amp;ved=2ahUKEwj0o_bBnrD7AhX7rpUCHXSFBVwQxfQBKAB6BAgPEAE&amp;url=https%3A%2F%2Fg1.globo.com%2Ftecnologia%2Fnoticia%2F2022%2F11%2F04%2Ftwitter-demitiu-50percent-dos-funcionarios-apos-ser-adquirido-por-musk-diz-executivo.ghtml&amp;usg=AOvVaw3ko5dp3V8gUiLinkghKATV\"><strong>h\u00e1 quem diga que foram muitas mais<\/strong><\/a>) para, dias depois, chamar de volta uma parte delas. E, pior, comunicou aos investidores que a empresa\u00a0<a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=newssearch&amp;cd=&amp;ved=2ahUKEwj0o_bBnrD7AhX7rpUCHXSFBVwQxfQBKAB6BAgWEAE&amp;url=https%3A%2F%2Feditalconcursosbrasil.com.br%2Fnoticias%2F2022%2F11%2Felon-musk-afirma-a-funcionarios-que-twitter-pode-ir-a-falencia%2F&amp;usg=AOvVaw3TgtVbIVBSmQSGgHkpMuuP\"><strong>pode ir \u00e0 fal\u00eancia em 2023<\/strong><\/a>.<\/p>\n<p>N\u00e3o me lembro de caso semelhante na hist\u00f3ria do capitalismo: algu\u00e9m compra uma empresa para logo em seguida anunciar que ela ir\u00e1 falir!!! O epis\u00f3dio ilustra bem o momento do mercado de tecnologia: quem agora ir\u00e1 investir em empresas e marcas administradas dessa forma?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea compraria a\u00e7\u00f5es de quatro empresas que, juntas, tiveram queda de US$ 2 trilh\u00f5es em valor de mercado no per\u00edodo de um ano? Pois \u00e9,<\/p>\n","protected":false},"author":1,"featured_media":26629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-26628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smart-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Os sinais de uma nova bolha entre as big techs - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2022\/11\/15\/os-sinais-de-uma-nova-bolha-entre-as-big-techs\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os sinais de uma nova bolha entre as big techs - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea compraria a\u00e7\u00f5es de quatro empresas que, juntas, tiveram queda de US$ 2 trilh\u00f5es em valor de mercado no per\u00edodo de um ano? 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