{"id":26425,"date":"2022-12-16T12:08:41","date_gmt":"2022-12-16T15:08:41","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=26425"},"modified":"2023-06-09T09:32:09","modified_gmt":"2023-06-09T12:32:09","slug":"tvs-4k-ja-sao-metade-do-mercado-brasileiro","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2022\/12\/16\/tvs-4k-ja-sao-metade-do-mercado-brasileiro\/","title":{"rendered":"TVs 4K j\u00e1 s\u00e3o metade do mercado brasileiro"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26427\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/4k_abre_.jpg\" alt=\"\" width=\"700\" height=\"525\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/4k_abre_.jpg 700w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/4k_abre_-400x300.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/4k_abre_-500x375.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/4k_abre_-300x225.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><strong><a href=\"#\" target=\"_self\" class=\"buttons btn_blue left\"><span class=\"left\">Por ORLANDO BARROZO<\/span><\/a><\/strong><\/p>\n<p>Lan\u00e7ada no Brasil em 2014, a tecnologia 4K levou oito anos para se consolidar como a prefer\u00eancia do consumidor brasileiro. Neste final de ano, as vendas desse tipo de TV chegaram a metade do total no pa\u00eds, considerando modelos a partir de 42\u201d, segundo estimativas do varejo.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-2277143672\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-2683962599\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>Como o tamanho da tela continua sendo o fator que mais motiva o consumidor ao trocar de TV, modelos com resolu\u00e7\u00e3o 4K acabam sendo os mais procurados \u2013 hoje, praticamente todos com tela de 50\u201d ou maior s\u00e3o 4K. E a oferta de telas grandes s\u00f3 vem aumentando.<\/p>\n<p>Segundo o <strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/guia-de-tvs-4k-e-8k-novembro-2022\/\">Guia de TVs 4K e 8K<\/a><\/strong>, em 2022 foram lan\u00e7ados quase 120 modelos 4K, de 9 marcas diferentes, multiplicando as op\u00e7\u00f5es de escolha para o consumidor. Em entrevistas, os tr\u00eas principais fabricantes \u2013 Samsung, LG e TCL \u2013 confirmam que essa foi uma aposta certeira, coroada no 2\u00ba semestre, quando a demanda explodiu em fun\u00e7\u00e3o da Copa do Mundo.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\"><strong>Muito mais op\u00e7\u00f5es em tamanho de tela<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26431\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/tamanhos_.jpg\" alt=\"\" width=\"550\" height=\"458\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/tamanhos_.jpg 550w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/tamanhos_-400x333.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/tamanhos_-500x416.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/tamanhos_-300x250.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>\u201cNossa previs\u00e3o \u00e9 chegar ao final 2\u00ba semestre com 30 pontos percentuais a mais que no primeiro\u201d, diz Cintia Viani, gerente de marketing da LG. Segundo ela, o lan\u00e7amento de novidades como a <strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2022\/12\/08\/testamos-a-menor-tv-oled-do-mundo-42-polegadas\/\">linha OLED ampliada<\/a> <\/strong>\u2013 agora em tamanhos de 42\u201d at\u00e9 83\u201d \u2013 e a aposta em recursos mais avan\u00e7ados, como Dolby Atmos e painel de 120Hz, atra\u00edram mais consumidores para as TVs de categoria premium.<\/p>\n<p>Na LG, TVs 4K \u2013 entre as linhas LED, OLED, QNED e NanoCell \u2013 somaram este ano 49% das vendas, enquanto as Full-HD ficaram com apenas 20% das vendas; ainda h\u00e1 um mercado expressivo para as HD (31%).<\/p>\n<figure id=\"attachment_26430\" aria-describedby=\"caption-attachment-26430\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26430 size-full\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/Samsung-Neo-QLED-QN85B-65_.jpg\" alt=\"\" width=\"550\" height=\"307\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/Samsung-Neo-QLED-QN85B-65_.jpg 550w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/Samsung-Neo-QLED-QN85B-65_-400x223.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/Samsung-Neo-QLED-QN85B-65_-500x279.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/Samsung-Neo-QLED-QN85B-65_-300x167.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><figcaption id=\"caption-attachment-26430\" class=\"wp-caption-text\"><em><strong>Samsung Neo QLED QN85B 65&#8243;<\/strong><\/em><\/figcaption><\/figure>\n<p>O quadro \u00e9 similar ao apresentado por outras marcas. Guilherme Campos, gerente de produto TV da Samsung, l\u00edder de mercado, cita como exemplo a categoria 65\u201d, que este ano passou a ser a mais procurada pelos consumidores. \u201cHouve um crescimento de 46%\u201d, diz ele, referindo-se \u00e0s tr\u00eas linhas que a Samsung comercializa atualmente: Crystal LED, QLED e NeoQLED (<strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2022\/11\/17\/veja-o-video-que-mostra-a-super-tv-samsung-8k-neoqled-de-65-polegadas\/\">veja o teste<\/a><\/strong>).<\/p>\n<p>\u201cAs QLED premium dobraram em vendas, embora isso tenha muito a ver, \u00e9 claro, com a Black Friday e a Copa. Notamos que, ao trocar de TV, o consumidor aposta numa compra melhor do que faria normalmente\u201d.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\"><strong>Telas maiores aumentam o faturamento<\/strong><\/span><\/h3>\n<figure id=\"attachment_26433\" aria-describedby=\"caption-attachment-26433\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26433 size-full\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/TCL-QLED-C735-98_-1.jpg\" alt=\"\" width=\"550\" height=\"281\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/TCL-QLED-C735-98_-1.jpg 550w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/TCL-QLED-C735-98_-1-400x204.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/TCL-QLED-C735-98_-1-500x255.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/TCL-QLED-C735-98_-1-300x153.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><figcaption id=\"caption-attachment-26433\" class=\"wp-caption-text\"><em><strong>TCL QLED C735 98&#8243;<\/strong><\/em><\/figcaption><\/figure>\n<p>Quando se fala em vendas de TVs, \u00e9 sempre bom ressaltar que os n\u00fameros s\u00e3o diferentes para \u201cunidades vendidas\u201d e \u201cvalores faturados\u201d. Os modelos de tamanho maior, com pre\u00e7os mais altos, representam maior faturamento para os fabricantes (e margens de lucro maior para os varejistas). Por isso, h\u00e1 um esfor\u00e7o enorme da ind\u00fastria para incentivar os consumidores a fazer o upgrade.<\/p>\n<p>Na TCL, marca chinesa que mais cresceu no pa\u00eds nos \u00faltimos anos (est\u00e1 em 3\u00ba lugar, logo atr\u00e1s da LG), ainda \u00e9 de 60% a participa\u00e7\u00e3o das TVs HD e FHD, embora a curva esteja se acentuando em favor do 4K, como explica Maximiliano Dominguez, diretor de Engenharia e Produtos da TCL:<\/p>\n<p>\u201cEsse crescimento \u00e9 org\u00e2nico: hoje, qualquer TV acima de 50\u201d j\u00e1 \u00e9 4K. E a maioria dos consumidores decide pelo tamanho, desde que, \u00e9 claro, caiba em seu or\u00e7amento. Por isso a nossa preocupa\u00e7\u00e3o em oferecer mais recursos tecnol\u00f3gicos a pre\u00e7os adequados \u00e0 realidade brasileira\u201d.<\/p>\n<p>Al\u00e9m dos LED convencionais, a TCL comercializa no Brasil as linhas QLED e MiniLED, destacando os modelos com sistema operacional Google TV (\u201cum grande atrativo, s\u00f3 o fato de ser Google j\u00e1 chama a aten\u00e7\u00e3o do consumidor\u201d, diz Dominguez).<\/p>\n<p>Curiosamente, o principal lan\u00e7amento da TCL em 2022 foi uma TV acess\u00edvel a pouqu\u00edssimos consumidores: a C735, de incr\u00edveis 98 polegadas (<strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2022\/07\/12\/tcl-apresenta-tv-de-98-que-chega-as-lojas-antes-da-copa\/\">veja aqui<\/a><\/strong>).<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\"><strong>Consumidor est\u00e1 voltando \u00e0s lojas f\u00edsicas<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26429\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/lojas_.jpg\" alt=\"\" width=\"550\" height=\"309\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/lojas_.jpg 550w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/lojas_-400x225.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/lojas_-500x281.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/lojas_-300x169.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>A coincid\u00eancia entre dois grandes eventos para a ind\u00fastria eletr\u00f4nica \u2013 Black Friday e Copa do Mundo \u2013 agitou lojas e consumidores, exigindo planejamento antecipado por parte dos fabricantes. Mas n\u00e3o resultou em vendas duplicadas, embora ainda n\u00e3o se tenha dados oficiais.<\/p>\n<p>As promo\u00e7\u00f5es come\u00e7aram em setembro e certamente motivaram muitos consumidores a ir \u00e0s compras. Um fen\u00f4meno interessante foi a volta das pessoas \u00e0s lojas f\u00edsicas, invertendo a tend\u00eancia de maior consumo pelos meios online.<\/p>\n<figure id=\"attachment_26428\" aria-describedby=\"caption-attachment-26428\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26428 size-full\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/LG-OLED-C2-42_.jpg\" alt=\"\" width=\"550\" height=\"353\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/LG-OLED-C2-42_.jpg 550w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/LG-OLED-C2-42_-400x257.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/LG-OLED-C2-42_-500x321.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/12\/LG-OLED-C2-42_-300x193.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><figcaption id=\"caption-attachment-26428\" class=\"wp-caption-text\"><strong>LG OLED C2 42&#8243;<\/strong><\/figcaption><\/figure>\n<p>\u201cA jornada de compra hoje n\u00e3o \u00e9 mais linear\u201d, explica Cintia Viani, da LG. \u201cOs meios f\u00edsico e digital est\u00e3o cada vez mais integrados. Um consumidor est\u00e1 dentro da loja, s\u00f3 que pesquisando pre\u00e7os no celular. Outro faz a compra online e vai retirar o produto na loja. O vendedor da loja f\u00edsica hoje atende pelo WhatsApp. E nossos promotores precisam estar tamb\u00e9m dentro da loja online para acompanhar os movimentos dos consumidores\u201d.<\/p>\n<p><strong>\u00a9 HOME THEATER &amp; CASA DIGITAL<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lan\u00e7ada no Brasil em 2014, a tecnologia 4K levou oito anos para se consolidar como a prefer\u00eancia do consumidor brasileiro. Neste final de ano, as<\/p>\n","protected":false},"author":1,"featured_media":26427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,59],"tags":[],"class_list":["post-26425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","category-tvs-oled"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TVs 4K j\u00e1 s\u00e3o metade do mercado brasileiro - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2022\/12\/16\/tvs-4k-ja-sao-metade-do-mercado-brasileiro\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TVs 4K j\u00e1 s\u00e3o metade do mercado brasileiro - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Lan\u00e7ada no Brasil em 2014, a tecnologia 4K levou oito anos para se consolidar como a prefer\u00eancia do consumidor brasileiro. 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