{"id":255,"date":"2015-09-28T15:18:01","date_gmt":"2015-09-28T15:18:01","guid":{"rendered":"http:\/\/revistahometheater.uol.com.br\/portal\/?p=255"},"modified":"2015-09-28T15:18:01","modified_gmt":"2015-09-28T15:18:01","slug":"tv-por-satelite-e-a-que-mais-sofre-com-cancelamentos","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2015\/09\/28\/tv-por-satelite-e-a-que-mais-sofre-com-cancelamentos\/","title":{"rendered":"TV por sat\u00e9lite \u00e9 a que mais sofre com cancelamentos"},"content":{"rendered":"<p><a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2015\/09\/antena_sky.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-256\" src=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2015\/09\/antena_sky-300x300.jpg\" alt=\"antena_sky\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2015\/09\/antena_sky-300x300.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2015\/09\/antena_sky-100x100.jpg 100w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2015\/09\/antena_sky-150x150.jpg 150w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2015\/09\/antena_sky.jpg 350w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>No segmento de TV por assinatura, o\u00a0servi\u00e7o de DTH (Direct-to-Home) \u00e9 o que mais vem sendo afetado pela crise econ\u00f4mica. Os dados mais recentes da Anatel mostram que as operadoras de sat\u00e9lite (Sky, Claro e Oi, al\u00e9m de outras menores) v\u00eam perdendo clientes devido \u00e0 inadimpl\u00eancia. Entre mar\u00e7o e junho, cerca de 207 mil domic\u00edlios cancelaram suas assinaturas.<\/p>\n<div>\n<p>Segundo a Anatel, o mercado total de TV paga no pa\u00eds fechou junho com 19,6 milh\u00f5es de domic\u00edlios atendidos, o que significa penetra\u00e7\u00e3o de 29,61% pelos crit\u00e9rios demogr\u00e1ficos do IBGE (<a href=\"http:\/\/www.anatel.gov.br\/dados\/index.php?option=com_content&amp;view=article&amp;id=215\" target=\"_blank\">clique aqui para ver o levantamento em detalhes<\/a>). Esse \u00e9 o \u00edndice mais baixo em toda a Am\u00e9rica Latina, de acordo com estudo divulgado pela ABTA (Associa\u00e7\u00e3o Brasileira de TV por Assinatura). Al\u00e9m da recess\u00e3o econ\u00f4mica, a entidade aponta o excesso de tributa\u00e7\u00e3o como fator determinante para o custo das assinaturas.<\/p>\n<\/div>\n<div>\n<p>O tema foi amplamente discutido durante o \u00faltimo\u00a0<a href=\"http:\/\/www.abta.org.br\/feira_congresso.asp\" target=\"_blank\">congresso da ABTA<\/a>,\u00a0realizado em S\u00e3o Paulo na semana passada, quando at\u00e9 o presidente da Anatel, Jo\u00e3o Rezende, defendeu a redu\u00e7\u00e3o de impostos no setor. A crise afeta mais fortemente o segmento de DTH, que foi o que mais cresceu nos \u00faltimos anos para atender \u00e0 classe C. Os servi\u00e7os de cabo e fibra \u00f3ptica (FTTH) n\u00e3o tiveram perda de clientes no per\u00edodo.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-841068759\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-3433509041\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<\/div>\n<div>\n<p>A maior operadora do pa\u00eds continua sendo a Net (cabo), que chegou em junho a 7 milh\u00f5es de assinantes. A Vivo, agora incorporando a GVT, soma 1,8 milh\u00e3o de clientes, ocupando a terceira posi\u00e7\u00e3o. A vice-l\u00edder Sky, que perdeu 43 mil usu\u00e1rios, tem uma base de 5,6 milh\u00f5es. A que mais perdeu foi a Claro, do mesmo grupo da Net, com 59 mil assinantes a menos. Tamb\u00e9m \u00e9 grande a queda entre as pequenas operadoras: 40 mil clientes.<\/p>\n<\/div>\n<div>Ainda de acordo com a Anatel, junho foi o terceiro m\u00eas seguido de queda no setor.\u00a0No total, foram 113 mil acessos a menos do que em mar\u00e7o.<\/div>\n<div>Para mais informa\u00e7\u00f5es sobre esse mercado, acesse o hot site\u00a0<a href=\"http:\/\/revistahometheater.uol.com.br\/hotsites\/tvpaga\/\" target=\"_blank\">TV por Assinatura<\/a>.<\/div>\n<div><\/div>\n<div><strong>Fonte:<\/strong> Tela Viva<\/div>\n","protected":false},"excerpt":{"rendered":"<p>No segmento de TV por assinatura, o\u00a0servi\u00e7o de DTH (Direct-to-Home) \u00e9 o que mais vem sendo afetado pela crise econ\u00f4mica. Os dados mais recentes da<\/p>\n","protected":false},"author":1,"featured_media":256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TV por sat\u00e9lite \u00e9 a que mais sofre com cancelamentos - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2015\/09\/28\/tv-por-satelite-e-a-que-mais-sofre-com-cancelamentos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TV por sat\u00e9lite \u00e9 a que mais sofre com cancelamentos - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"No segmento de TV por assinatura, o\u00a0servi\u00e7o de DTH (Direct-to-Home) \u00e9 o que mais vem sendo afetado pela crise econ\u00f4mica. 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