{"id":25439,"date":"2022-08-31T10:22:21","date_gmt":"2022-08-31T13:22:21","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=25439"},"modified":"2022-09-05T11:10:22","modified_gmt":"2022-09-05T14:10:22","slug":"pesquisa-indica-aumento-de-70-nas-vendas-de-tvs-8k-nos-eua","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2022\/08\/31\/pesquisa-indica-aumento-de-70-nas-vendas-de-tvs-8k-nos-eua\/","title":{"rendered":"Pesquisa indica aumento de 70% nas vendas de TVs 8K nos EUA"},"content":{"rendered":"<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/samsung-8k-tv.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25440\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/samsung-8k-tv.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/samsung-8k-tv.jpg 800w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/samsung-8k-tv-400x225.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/samsung-8k-tv-500x281.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/samsung-8k-tv-300x169.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/samsung-8k-tv-768x432.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Uma pesquisa da CTA (Consumer Technology Association), que re\u00fane a maioria dos fabricantes de eletr\u00f4nicos, indicou que este ano as vendas de TVs 8K no mercado americano subir\u00e3o 70% em rela\u00e7\u00e3o a 2021. Divulgada na semana passada, a pesquisa &#8211; baseada em n\u00fameros dos fabricantes e do varejo &#8211; estima que em 2023 esse segmento ir\u00e1 crescer mais ainda, algo em torno de 200%.<\/p>\n<p>Segundo Rick Kowalski, diretor de pesquisas da CTA, o segmento de TVs premium vem sendo menos afetado pela crise internacional, que est\u00e1 provocando infla\u00e7\u00e3o e falta de produtos em v\u00e1rias regi\u00f5es. Embora o estudo n\u00e3o mencione marcas, o executivo afirmou que os principais fabricantes &#8211; Samsung, LG, TCL, Sony &#8211; t\u00eam obtido bons resultados com suas TVs mais avan\u00e7adas.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-452417979\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-42114920\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>Um dos exemplos apontados \u00e9 a categoria de TVs OLED, que no geral tem pre\u00e7os de 20% a 30% mais altos. As vendas dessas TVs tiveram aumento de 20% em 2021, e a previs\u00e3o para este ano \u00e9 de 33%; para 2023, a estimativa da ind\u00fastria \u00e9 de crescer outros 58%.<\/p>\n<p>J\u00e1 no segmento 8K, onde imperam as TVs QLED e MiniLED, a expans\u00e3o nas vendas decorre tamb\u00e9m da intensa procura por telas de tamanho maior. Embora as vendas de TVs em geral tenham ca\u00eddo 6% nos EUA em 2021, e a estimativa para este ano seja de 15% menos, no segmento premium est\u00e1 acontecendo o inverso, diz Kowalski.<\/p>\n<p>\u201cEstamos aos poucos voltando \u00e0 normalidade anterior \u00e0 pandemia\u201d, explicou o diretor da CTA. \u201cHouve grande aumento na demanda em 2020, o que fez os pre\u00e7os subirem muito, mas agora j\u00e1 vemos os pre\u00e7os caindo e as promo\u00e7\u00f5es voltando no varejo\u201d.<\/p>\n<p>Clique para consultar nosso\u00a0<a href=\"https:\/\/www.hometheater.com.br\/portal\/2022\/06\/10\/novo-guia-de-tvs-tem-mais-de-150-modelos-4k-e-8k\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2022\/06\/10\/novo-guia-de-tvs-tem-mais-de-150-modelos-4k-e-8k\/&amp;source=gmail&amp;ust=1662038105697000&amp;usg=AOvVaw38LWKtwNJ-h_4k7iHaPnDr\"><b>Guia de TVs 4K e 8K<\/b><\/a>.<\/p>\n<p><b>FONTE: 8K Association<\/b><\/p>\n<p><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2022\/03\/17\/video-detalhado-mostra-os-recursos-da-tv-neo-qled-8k\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2022\/03\/17\/video-detalhado-mostra-os-recursos-da-tv-neo-qled-8k\/&amp;source=gmail&amp;ust=1662038105697000&amp;usg=AOvVaw3Duzj3OMtas7PnSB1IxBat\"><b>V\u00eddeo: veja o teste da super TV Samsung 8K Neo QLED de 65&#8243;<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2022\/03\/31\/tv-8k-lg-nanocell-65-mais-riqueza-nas-cores\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2022\/03\/31\/tv-8k-lg-nanocell-65-mais-riqueza-nas-cores\/&amp;source=gmail&amp;ust=1662038105697000&amp;usg=AOvVaw2bEqfH9S83l1Y_jqPy8i6k\"><b>Teste:\u00a0<\/b><\/a><b><a href=\"https:\/\/www.hometheater.com.br\/portal\/2022\/03\/31\/tv-8k-lg-nanocell-65-mais-riqueza-nas-cores\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2022\/03\/31\/tv-8k-lg-nanocell-65-mais-riqueza-nas-cores\/&amp;source=gmail&amp;ust=1662038105697000&amp;usg=AOvVaw2bEqfH9S83l1Y_jqPy8i6k\">TV 8K LG Nanocell 65\u201d: mais riqueza nas cores<\/a><\/b><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2022\/05\/09\/tecnologia-8k-depende-de-melhores-redes-residenciais\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2022\/05\/09\/tecnologia-8k-depende-de-melhores-redes-residenciais\/&amp;source=gmail&amp;ust=1662038105697000&amp;usg=AOvVaw1n-0AnzeyL3kbqx9VX9qaE\"><b>Tecnologia 8K depende de melhores redes residenciais<\/b><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2022\/03\/28\/novela-em-8k-ai-sim\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2022\/03\/28\/novela-em-8k-ai-sim\/&amp;source=gmail&amp;ust=1662038105697000&amp;usg=AOvVaw27yDaz78sOEvjFGrQLjQD2\"><b>Novela Pantanal \u00e9 a primeira produzida em 8K no Brasil<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Uma pesquisa da CTA (Consumer Technology Association), que re\u00fane a maioria dos fabricantes de eletr\u00f4nicos, indicou que este ano as vendas de TVs 8K<\/p>\n","protected":false},"author":1,"featured_media":25440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[186],"class_list":["post-25439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-ht_online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pesquisa indica aumento de 70% nas vendas de TVs 8K nos EUA - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2022\/08\/31\/pesquisa-indica-aumento-de-70-nas-vendas-de-tvs-8k-nos-eua\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pesquisa indica aumento de 70% nas vendas de TVs 8K nos EUA - HT &amp; 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