{"id":25327,"date":"2022-08-10T11:43:51","date_gmt":"2022-08-10T14:43:51","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=25327"},"modified":"2022-08-17T11:43:25","modified_gmt":"2022-08-17T14:43:25","slug":"globoplay-vai-mudar-app-para-novas-tvs-smart","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2022\/08\/10\/globoplay-vai-mudar-app-para-novas-tvs-smart\/","title":{"rendered":"Globoplay vai mudar app para novas TVs smart"},"content":{"rendered":"<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/globoplay_novo_app.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25328\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/globoplay_novo_app.jpg\" alt=\"\" width=\"696\" height=\"364\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/globoplay_novo_app.jpg 696w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/globoplay_novo_app-400x209.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/globoplay_novo_app-500x261.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/globoplay_novo_app-300x157.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/globoplay_novo_app-600x314.jpg 600w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n<p>Um aplicativo totalmente baseado em Intelig\u00eancia Artificial, com conte\u00fados personalizados em fun\u00e7\u00e3o de cada usu\u00e1rio: assim ser\u00e1 a nova vers\u00e3o do Globoplay, que est\u00e1 sendo preparada para integra\u00e7\u00e3o nas TVs Smart mais avan\u00e7adas. Segundo\u00a0Raymundo Barros, diretor de Estrat\u00e9gia e Tecnologia do Grupo Globo, o app ter\u00e1 capacidade de escolher o sinal de melhor qualidade, seja da TV aberta, fechada ou internet, sem que o telespectador precise fazer nada.<\/p>\n<p>Participando do evento\u00a0<a href=\"https:\/\/teletime.com.br\/paytvforum\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/teletime.com.br\/paytvforum\/&amp;source=gmail&amp;ust=1660227316230000&amp;usg=AOvVaw3TbJXs4AoFF83-ojyOU0wP\"><b>Pay-TV Forum<\/b><\/a>, realizado na semana passada em S\u00e3o Paulo, Barros &#8211; que comanda uma equipe de aproximadamente 1.800 profissionais de tecnologia &#8211; disse que a Globo tem acesso hoje a dados de mais de 100 milh\u00f5es de usu\u00e1rios, com mais de 10 bilh\u00f5es de intera\u00e7\u00f5es di\u00e1rias.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-91941532\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-2946965306\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>\u201cSe o telespectador for assistir a um conte\u00fado que est\u00e1 na TV aberta, o app ir\u00e1 buscar poupando tr\u00e1fego de rede\u201d, explicou ele.\u00a0\u201cSe o conte\u00fado estiver dispon\u00edvel em 4K na rede IP, e a TV for compat\u00edvel, o app ir\u00e1 buscar automaticamente o sinal de melhor qualidade\u201d.<\/p>\n<p>Ainda de acordo com o executivo, o uso da Intelig\u00eancia Artificial vai trazer tamb\u00e9m mudan\u00e7as na publicidade, permitindo inserir an\u00fancios de acordo com o perfil de cada usu\u00e1rio. O novo app consegue endere\u00e7ar os an\u00fancios para qualquer dispositivo, n\u00e3o importando se o sinal vem pelo ar ou pelo cabo.\u00a0\u201cO Globoplay integrar\u00e1 isso tudo,\u00a0de maneira que o consumidor n\u00e3o perceba por qual camada f\u00edsica e de rede chega o conte\u00fado\u201d, disse Barros.<\/p>\n<p>Para que essa estrutura funcione, a Globo fechou no in\u00edcio do ano\u00a0<a href=\"https:\/\/orlandobarrozo.blog.br\/2022\/01\/31\/globo-e-google-juntos-na-nuvem\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2022\/01\/31\/globo-e-google-juntos-na-nuvem\/&amp;source=gmail&amp;ust=1660227316230000&amp;usg=AOvVaw1OubUDOfoKEdhhnFl7Bl7w\"><b>uma parceria com o Google<\/b><\/a>, transferindo toda a sua base operacional para a nuvem.\u00a0\u201cA\u00a0ess\u00eancia do movimento \u00e9 o acesso a ferramentas avan\u00e7adas que uma empresa de m\u00eddia n\u00e3o tem como bancar sozinha&#8221;, diz.<\/p>\n<p><b>FONTE: Tela Viva<\/b><\/p>\n<p><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2019\/10\/03\/globo-investe-para-criar-a-tv-do-futuro\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2019\/10\/03\/globo-investe-para-criar-a-tv-do-futuro\/&amp;source=gmail&amp;ust=1660227316230000&amp;usg=AOvVaw0U2RthWoftbs5tWH3q0Cjm\"><b>Globo investe para criar a \u201cTV do futuro\u201d<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2022\/02\/14\/tv-3-0-brasileira-tera-apps-em-vez-de-canais\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2022\/02\/14\/tv-3-0-brasileira-tera-apps-em-vez-de-canais\/&amp;source=gmail&amp;ust=1660227316230000&amp;usg=AOvVaw39AaNGoaUr_Dg7qdB_kd73\"><b>TV 3.0 brasileira ter\u00e1 apps em vez de canais<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2021\/08\/18\/primeiro-monitor-smart-foi-pensado-para-a-vida-em-home-office\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2021\/08\/18\/primeiro-monitor-smart-foi-pensado-para-a-vida-em-home-office\/&amp;source=gmail&amp;ust=1660227316230000&amp;usg=AOvVaw2kv_kqGL2xBMu2N7LE7vtu\"><b>Primeiro monitor smart foi pensado para a vida em home office<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/09\/02\/globoplay-vai-vender-conteudos-direto-ao-consumidor\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2020\/09\/02\/globoplay-vai-vender-conteudos-direto-ao-consumidor\/&amp;source=gmail&amp;ust=1660227316230000&amp;usg=AOvVaw01XHRZdXbQzPgc1o2vOnLu\"><b>Globoplay vai vender conte\u00fados direto ao consumidor<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um aplicativo totalmente baseado em Intelig\u00eancia Artificial, com conte\u00fados personalizados em fun\u00e7\u00e3o de cada usu\u00e1rio: assim ser\u00e1 a nova vers\u00e3o do Globoplay, que est\u00e1 sendo<\/p>\n","protected":false},"author":1,"featured_media":25328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[186],"class_list":["post-25327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-ht_online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Globoplay vai mudar app para novas TVs smart - HT &amp; 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