{"id":25182,"date":"2022-08-02T19:11:36","date_gmt":"2022-08-02T22:11:36","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=25182"},"modified":"2022-08-10T07:26:52","modified_gmt":"2022-08-10T10:26:52","slug":"forum-de-tv-paga-discute-pirataria-e-crise-do-mercado-de-streaming","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2022\/08\/02\/forum-de-tv-paga-discute-pirataria-e-crise-do-mercado-de-streaming\/","title":{"rendered":"F\u00f3rum de TV paga discute pirataria e crise do mercado de streaming"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25183 size-large\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/OTT-video-piracy-1024x536.jpg\" alt=\"\" width=\"640\" height=\"335\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/OTT-video-piracy-1024x536.jpg 1024w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/OTT-video-piracy-400x209.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/OTT-video-piracy-500x262.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/OTT-video-piracy-300x157.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/OTT-video-piracy-768x402.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/OTT-video-piracy-600x314.jpg 600w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/08\/OTT-video-piracy.jpg 1376w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Nesta 4a e 5a feiras, S\u00e3o Paulo recebe mais uma edi\u00e7\u00e3o do\u00a0<b><a href=\"https:\/\/teletime.com.br\/paytvforum\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/teletime.com.br\/paytvforum\/&amp;source=gmail&amp;ust=1659564169031000&amp;usg=AOvVaw1meJnJFNAt6konK6Gy32V3\">PAY-TV Forum<\/a>,<\/b>\u00a0evento totalmente focado nos segmentos de TV paga e streaming. Com a presen\u00e7a de especialistas de todo o pa\u00eds, um dos destaques do evento ser\u00e1 a apresenta\u00e7\u00e3o de dados atualizados sobre os dois mercados, inclusive a pirataria de sinal de v\u00eddeo, que vem aumentando nos \u00faltimos anos.<\/p>\n<p>Segundo a consultoria BB Media, que monitora a evolu\u00e7\u00e3o do mercado de televis\u00e3o e os h\u00e1bitos de consumo dos usu\u00e1rios, ainda existem cerca de 39,9 milh\u00f5es de domic\u00edlios no pa\u00eds que n\u00e3o assinam servi\u00e7os de streaming nem canais de TV paga. O n\u00famero de assinantes das plataformas j\u00e1 chegan a 18,4 milh\u00f5es, enquanto 12,1 milh\u00f5es de resid\u00eancias t\u00eam tamb\u00e9m assinatura de TV.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-4245909393\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-3156998753\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>Um dado preocupante \u00e9 do que, dos atuais 14 milh\u00f5es de domic\u00edlios com TV por assinatura, 18,8% recebem sinal pirata; segundo a BB Media, na Am\u00e9rica Latina esse \u00edndice \u00e9 de 15,4%. A empresa divulgou tamb\u00e9m a divis\u00e3o de mercado entre operadoras de TV paga e plataformas de streaming. Em quantidade de conte\u00fados oferecidos, o servi\u00e7o Claro TV+ lidera com 10,7 mil t\u00edtulos, seguida de Vivo Play (10,3 mil) e Amazon Prime Video (9,94 mil). Mas \u00e9 o Netflix que chega a mais domic\u00edlios: 12,9 milh\u00f5es, diz a pesquisa.<\/p>\n<p>A consultoria calculou tamb\u00e9m os n\u00edveis de ades\u00e3o dos brasileiros aos servi\u00e7os de streaming. Na m\u00e9dia, o \u00edndice de cada resid\u00eancia era de 1,8 em 2019 e hoje chega a 3,3; isso indica que as fam\u00edlias passaram a assinar mais servi\u00e7os nesses tr\u00eas anos.<\/p>\n<p>A pirataria de sinal de v\u00eddeo, que afeta tamb\u00e9m os servi\u00e7os de streaming, ser\u00e1 tema de um painel que acontece no PAY-TV Forum nesta 4a feira, com a participa\u00e7\u00e3o de Mois\u00e9s Moreira, conselheiro da Anatel respons\u00e1vel por essa \u00e1rea, al\u00e9m de representantes da ABTA (Associa\u00e7\u00e3o Brasileira de TV por Assinatura) e da Ancine.\u00a0Para ver a programa\u00e7\u00e3o completa do PAY-TV Forum,\u00a0<a href=\"https:\/\/teletime.com.br\/paytvforum\/programacao\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/teletime.com.br\/paytvforum\/programacao\/&amp;source=gmail&amp;ust=1659564169031000&amp;usg=AOvVaw0myURiVIuFBVLBztXu7Mi1\"><b>clique aqui<\/b><\/a>.<\/p>\n<p><b>FONTE: BB Media<\/b><\/p>\n<p><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2022\/07\/18\/netflix-e-prime-video-mantem-lideranca-em-streaming-no-brasil\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2022\/07\/18\/netflix-e-prime-video-mantem-lideranca-em-streaming-no-brasil\/&amp;source=gmail&amp;ust=1659564169031000&amp;usg=AOvVaw1ZqMrSpHqjghXZ7Nuifjgi\"><b>Netflix e Prime Video mant\u00eam lideran\u00e7a em streaming no Brasil<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2021\/05\/25\/nova-campanha-anti-pirataria-traz-criancas-criticando-adultos\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2021\/05\/25\/nova-campanha-anti-pirataria-traz-criancas-criticando-adultos\/&amp;source=gmail&amp;ust=1659564169031000&amp;usg=AOvVaw0W9Jo17DhXjLEIGR1nT8Aj\"><b>Nova campanha anti-pirataria traz crian\u00e7as criticando adultos<\/b><\/a><\/p>\n<p><b><a href=\"https:\/\/orlandobarrozo.blog.br\/2022\/06\/22\/metaverso-evolui-e-ja-chega-a-pirataria\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2022\/06\/22\/metaverso-evolui-e-ja-chega-a-pirataria\/&amp;source=gmail&amp;ust=1659564169031000&amp;usg=AOvVaw1P3oVMQMzroL4Dy8IboF3S\">Pirataria de v\u00eddeo chega tamb\u00e9m atrav\u00e9s do Metaverso<\/a><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Nesta 4a e 5a feiras, S\u00e3o Paulo recebe mais uma edi\u00e7\u00e3o do\u00a0PAY-TV Forum,\u00a0evento totalmente focado nos segmentos de TV paga e streaming. Com a<\/p>\n","protected":false},"author":1,"featured_media":25183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-25182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>F\u00f3rum de TV paga discute pirataria e crise do mercado de streaming - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2022\/08\/02\/forum-de-tv-paga-discute-pirataria-e-crise-do-mercado-de-streaming\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F\u00f3rum de TV paga discute pirataria e crise do mercado de streaming - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Nesta 4a e 5a feiras, S\u00e3o Paulo recebe mais uma edi\u00e7\u00e3o do\u00a0PAY-TV Forum,\u00a0evento totalmente focado nos segmentos de TV paga e streaming. 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