{"id":23457,"date":"2022-03-15T00:19:09","date_gmt":"2022-03-15T03:19:09","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=23457"},"modified":"2022-03-14T21:30:30","modified_gmt":"2022-03-15T00:30:30","slug":"discovery-compra-warner-e-vai-se-unir-com-streaming-hbo","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2022\/03\/15\/discovery-compra-warner-e-vai-se-unir-com-streaming-hbo\/","title":{"rendered":"Discovery compra Warner e vai se unir com streaming HBO"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23458\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/03\/discovery.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/03\/discovery.png 1920w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/03\/discovery-400x225.png 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/03\/discovery-500x281.png 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/03\/discovery-300x169.png 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/03\/discovery-1024x576.png 1024w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/03\/discovery-768x432.png 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/03\/discovery-1536x864.png 1536w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2022\/03\/discovery-600x338.png 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Duas das marcas mais tradicionais da TV paga v\u00e3o se unir num servi\u00e7o \u00fanico de streaming. O grupo Discovery confirmou neste fim de semana o acordo para adquirir a Warner Media, propriet\u00e1ria do servi\u00e7o HBO Max, entre outros. Com isso, ser\u00e1 criada a Warner Bros. Discovery, uma megacorpora\u00e7\u00e3o de m\u00eddia e entretenimento de alcance mundial.<\/p>\n<p>A not\u00edcia foi confirmada pelo CEO do Discovery, Gunnar Wiedenfels, no encontro anual dos acionistas do Deutsche Bank, que det\u00e9m a\u00e7\u00f5es do grupo. \u201cO objetivo agora \u00e9 unificar as duas plataformas, o que deve levar alguns meses. Mas acreditamos que ser\u00e1 uma oferta fenomenal para os consumidores\u201d, disse o executivo.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-3987170234\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-697716772\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>Ainda faltam detalhes burocr\u00e1ticos para concretizar o acordo, que havia sido iniciado no ano passado, quando a gigante das comunica\u00e7\u00f5es AT&amp;T, dona da Warner Media, anunciou que iria sair do setor de entretenimento. Mas, com a aprova\u00e7\u00e3o dos acionistas majorit\u00e1rios da empresa, o neg\u00f3cio j\u00e1 \u00e9 dado como definitivo. O Discovery concordou em pagar US$ 43 bilh\u00f5es \u00e0 AT&amp;T.<\/p>\n<p>Al\u00e9m da plataforma Discovery+, que iniciou opera\u00e7\u00e3o no Brasil em novembro de 2021, o grupo americano det\u00e9m marcas como TLC, Travel Channel, Animal Planet e HGTV. \u00a0J\u00e1 a Warner Media, al\u00e9m do HBO Max, possui diversas propriedades em cinema e televis\u00e3o, incluindo TNT, CNN, Cartoon Networks, DC Marvel e os est\u00fadios Warner Bros. Det\u00e9m ainda os direitos de franquias consagradas como\u00a0<b>The Matrix, Harry Potter<\/b>\u00a0e\u00a0<b>Games of Thrones<\/b>, cobrindo n\u00e3o s\u00f3 os filmes e s\u00e9ries, mas tamb\u00e9m parques tem\u00e1ticos e toda a cadeia de licenciamento.<\/p>\n<p>\u201cA combina\u00e7\u00e3o n\u00e3o poderia ser melhor\u201d, acrescentou Wiedenfels. \u201cTemos HBO Max, que \u00e9 mais voltado ao p\u00fablico masculino, e Discovery+, que tem forte apelo junto \u00e0s mulheres. Temos conte\u00fados de consumo di\u00e1rio e com HBO Max adicionamos franquias com potencial para grandes eventos\u201d.<\/p>\n<p>Segundo ele, combinando todas essas ofertas o assinante ir\u00e1 receber uma quantidade muito maior de conte\u00fados para justificar a assinatura.<\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/htstreaming-cat\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/htstreaming-cat\/&amp;source=gmail&amp;ust=1647388987901000&amp;usg=AOvVaw0VNuJ8GpobjDL73eAfewTh\"><b>Clique aqui<\/b><\/a>\u00a0para ver as mais recentes novidades em s\u00e9ries nos servi\u00e7os de streaming.<\/p>\n<p><b>FONTE: Variety<\/b><\/p>\n<p><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2021\/11\/05\/discovery-e-mais-uma-opcao-em-streaming-no-brasil\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2021\/11\/05\/discovery-e-mais-uma-opcao-em-streaming-no-brasil\/&amp;source=gmail&amp;ust=1647388987901000&amp;usg=AOvVaw1q1w4CnwCyk9OGdm3P0Qoq\"><b>Discovery+ \u00e9 mais uma op\u00e7\u00e3o em streaming no Brasil<\/b><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2022\/01\/23\/streaming-vs-tv-alguma-duvida\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2022\/01\/23\/streaming-vs-tv-alguma-duvida\/&amp;source=gmail&amp;ust=1647388987901000&amp;usg=AOvVaw1GGjI2MEevLGpYU_EPpzhw\"><b>Mercado brasileiro de streaming cresceu mais em 2021<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2021\/12\/17\/tcl-aposta-na-plataforma-roku-com-tv-4k-hdr\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2021\/12\/17\/tcl-aposta-na-plataforma-roku-com-tv-4k-hdr\/&amp;source=gmail&amp;ust=1647388987901000&amp;usg=AOvVaw1rbxDHpZrUUjRIa9GaS1HZ\"><b>TCL aposta na plataforma Roku com TV 4K HDR<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2021\/03\/17\/novo-apple-tv-sera-tambem-console-de-games\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2021\/03\/17\/novo-apple-tv-sera-tambem-console-de-games\/&amp;source=gmail&amp;ust=1647388987901000&amp;usg=AOvVaw0OLdmAtEEv2DUDSzDF1nrH\"><b>Novo Apple TV ser\u00e1 tamb\u00e9m console de games<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Duas das marcas mais tradicionais da TV paga v\u00e3o se unir num servi\u00e7o \u00fanico de streaming. O grupo Discovery confirmou neste fim de semana o<\/p>\n","protected":false},"author":1,"featured_media":23459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-23457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discovery compra Warner e vai se unir com streaming HBO - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2022\/03\/15\/discovery-compra-warner-e-vai-se-unir-com-streaming-hbo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discovery compra Warner e vai se unir com streaming HBO - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Duas das marcas mais tradicionais da TV paga v\u00e3o se unir num servi\u00e7o \u00fanico de streaming. 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