{"id":21920,"date":"2021-01-17T08:21:12","date_gmt":"2021-01-17T11:21:12","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=21920"},"modified":"2021-09-03T10:11:29","modified_gmt":"2021-09-03T13:11:29","slug":"tvs-oled-agora-pertencem-a-um-mercado-de-nicho","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2021\/01\/17\/tvs-oled-agora-pertencem-a-um-mercado-de-nicho\/","title":{"rendered":"TVs OLED agora pertencem a um mercado de nicho"},"content":{"rendered":"<p>Ainda n\u00e3o h\u00e1 n\u00fameros oficiais sobre as vendas de TVs nestes dois meses de distanciamento social. Sabe-se apenas que a demanda migrou para as lojas virtuais (\u00f3bvio), mas n\u00e3o que impacto isso teve nas vendas. Os dados mais recentes s\u00e3o de fevereiro, portanto pr\u00e9-pandemia, indicando que a Zona Franca de Manaus teve naquele m\u00eas queda de 17% na produ\u00e7\u00e3o de TVs (LCD e OLED) em rela\u00e7\u00e3o a fevereiro de 2019: 991.809 unidades; no mesmo per\u00edodo, informa a Eletros, as vendas ao consumidor ca\u00edram 6%, ficando em 1.049.219 unidades.\u00a0<a href=\"https:\/\/eletros.org.br\/wp-content\/uploads\/2020\/04\/Prod-TV-fev.pdf\"><strong>Dados mais detalhados podem ser vistos neste link<\/strong><\/a>.<\/p>\n<p>Somando janeiro e fevereiro, observa-se que a queda na produ\u00e7\u00e3o em Manaus foi de 8% em rela\u00e7\u00e3o ao ano passado, enquanto as vendas registradas pela Eletros, ao contr\u00e1rio, subiram 6%, o que pode ser um bom sinal. 2019 de fato come\u00e7ou muito mal para a ind\u00fastria, com quedas tanto na produ\u00e7\u00e3o quanto nas vendas, mas acabou sendo at\u00e9 razo\u00e1vel, dadas as circunst\u00e2ncias, com os seguintes totais: produ\u00e7\u00e3o de 12.665.669 (9%) sobre 2018) e vendas de 12.775.683 (6%). Este ano, com COVID-19 e tudo mais, n\u00e3o h\u00e1 como prever.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-1980845797\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-139635609\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>Observando especificamente o segmento de OLED, os dados confirmam que trata-se, cada vez mais, de um nicho. Vejam este comparativo:<\/p>\n<table class=\"mtr-table mtr-tr-td\">\n<tbody>\n<tr>\n<td width=\"64\" data-mtr-content=\"2018\" class=\"mtr-td-tag\"><div class=\"mtr-cell-content\"><strong>2018<\/strong><\/div><\/td>\n<td width=\"62\" data-mtr-content=\"2019\" class=\"mtr-td-tag\"><div class=\"mtr-cell-content\"><strong>2019<\/strong><\/div><\/td>\n<td width=\"64\" data-mtr-content=\"2020\" class=\"mtr-td-tag\"><div class=\"mtr-cell-content\"><strong>2020<\/strong><\/div><\/td>\n<\/tr>\n<tr>\n<td width=\"64\" data-mtr-content=\"2018\" class=\"mtr-td-tag\"><div class=\"mtr-cell-content\">4.597<\/div><\/td>\n<td width=\"62\" data-mtr-content=\"2019\" class=\"mtr-td-tag\"><div class=\"mtr-cell-content\">5.732<\/div><\/td>\n<td width=\"64\" data-mtr-content=\"2020\" class=\"mtr-td-tag\"><div class=\"mtr-cell-content\">2.435<\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>S\u00e3o os n\u00fameros de unidades vendidas nos dois primeiros meses de cada ano. Em mar\u00e7o, muitas f\u00e1bricas de Manaus tiveram que fechar (retomaram na semana passada), mas parece dif\u00edcil que continuem produzindo TVs t\u00e3o sofisticados \u2013 e delicados \u2013 como os que est\u00e3o chegando. No\u00a0<a href=\"https:\/\/www.hometheater.com.br\/portal\/guia-de-compras-tvs-4k-abril-de-2020\/\"><strong>Guia de TVs 4K<\/strong><\/a>, que publicamos e atualizamos regularmente, a\u00a0<a href=\"https:\/\/orlandobarrozo.blog.br\/2020\/04\/26\/lg-quer-crescer-com-tvs-oled\/\"><strong>LG continua sendo a marca com maior variedade de TVs OLED<\/strong><\/a>. Est\u00e1 para ser lan\u00e7ada a linha 2020, ainda sem data confirmada. A Sony mant\u00e9m dois modelos em linha, assim como a Panasonic, ambas utilizando painel interno fornecido pela pr\u00f3pria LG.<\/p>\n<p>A novidade \u00e9 a Philips, que entrar\u00e1 na pr\u00f3xima atualiza\u00e7\u00e3o do Guia. Provavelmente em julho chega \u00e0s lojas o primeiro modelo oficial da marca; houve um lan\u00e7amento experimental no ano passado, que serviu apenas como teste. Este novo (foto acima) ser\u00e1, pelas especifica\u00e7\u00f5es, um dos mais avan\u00e7ados do mercado, com recursos como Dolby Atmos, Dolby Vision, HDR10+, Ambilight e um novo chip de Intelig\u00eancia Artificial que ajusta em tempo real os sinais de \u00e1udio e v\u00eddeo. Vale a pena ficar de olho.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ainda n\u00e3o h\u00e1 n\u00fameros oficiais sobre as vendas de TVs nestes dois meses de distanciamento social. Sabe-se apenas que a demanda migrou para as lojas<\/p>\n","protected":false},"author":1,"featured_media":21921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-21920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TVs OLED agora pertencem a um mercado de nicho - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2021\/01\/17\/tvs-oled-agora-pertencem-a-um-mercado-de-nicho\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TVs OLED agora pertencem a um mercado de nicho - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Ainda n\u00e3o h\u00e1 n\u00fameros oficiais sobre as vendas de TVs nestes dois meses de distanciamento social. 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