{"id":20841,"date":"2021-05-03T08:32:33","date_gmt":"2021-05-03T11:32:33","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=20841"},"modified":"2021-05-03T08:32:33","modified_gmt":"2021-05-03T11:32:33","slug":"toshiba-volta-ao-mercado-de-tvs-atraves-da-multilaser","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2021\/05\/03\/toshiba-volta-ao-mercado-de-tvs-atraves-da-multilaser\/","title":{"rendered":"Toshiba volta ao mercado de TVs atrav\u00e9s da Multilaser"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20842\" src=\"http:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/05\/toshiba-tvs-Hisense.jpg\" alt=\"\" width=\"750\" height=\"454\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/05\/toshiba-tvs-Hisense.jpg 750w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/05\/toshiba-tvs-Hisense-400x242.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/05\/toshiba-tvs-Hisense-500x303.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/05\/toshiba-tvs-Hisense-300x182.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/05\/toshiba-tvs-Hisense-600x363.jpg 600w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>A Multilaser, fabricante brasileira de eletroeletr\u00f4nicos e produtos de inform\u00e1tica, anunciou que come\u00e7a este m\u00eas a distribui\u00e7\u00e3o de TVs com a marca Toshiba. O acordo foi fechado com a chinesa Hisense, que em 2018 adquiriu a divis\u00e3o de displays do grupo japon\u00eas. At\u00e9 2016, a Toshiba estava associada no Brasil \u00e0 Semp, que hoje pertence a outra chinesa, a TCL.<\/p>\n<p>Com f\u00e1bricas em Manaus e Extrema (MG), a Multilaser est\u00e1 produzindo os TVs no Brasil e pretende utilizar toda a sua rede de revendas para atingir o consumidor que no passado foi fiel \u00e0 marca Toshiba. Inicialmente, est\u00e1 sendo lan\u00e7ado apenas um modelo QLED 4K, em tamanhos de 55\u201d e 65\u201d; ao longo do ano, a empresa pretende colocar no mercado tamb\u00e9m modelos HD e Full-HD.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-3787187392\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-2336522529\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>\u201cA marca sempre foi sin\u00f4nimo de qualidade e ainda est\u00e1 na lembran\u00e7a do p\u00fablico\u201d, diz Andr\u00e9 Poroger, vice-presidente da Multilaser. J\u00e1 o gerente-geral da Hisense no Brasil, Vincent Zhou, diz que a parceria pode no futuro ser expandida para outras linhas de produto al\u00e9m de TVs.\u00a0\u201cAcreditamos que a Multilaser \u00e9 uma \u00f3tima parceira e com forte poder no mercado brasileiro\u201d.<\/p>\n<p>Fundada em 1969, a Hisense \u00e9 a maior\u00a0fabricante de TVs\u00a0da China e\u00a0est\u00e1 atualmente entre as cinco maiores do mundo. Atua em 130 pa\u00edses, tamb\u00e9m com eletrodom\u00e9sticos e ar-condicionado. No ano passado, foi a primeira a lan\u00e7ar na \u00c1sia um TV 8K HDR com Intelig\u00eancia Artificial.<\/p>\n<p><b>FONTE: Multilaser<\/b><\/p>\n<p><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2016\/11\/28\/semp-desfaz-parceria-com-toshiba-e-se-associa-com-chinesa-tcl\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2016\/11\/28\/semp-desfaz-parceria-com-toshiba-e-se-associa-com-chinesa-tcl\/&amp;source=gmail&amp;ust=1620127224967000&amp;usg=AFQjCNEAO1rxQ1AuhJgDFo8T9vWXf2VOpQ\"><b>Semp desfaz parceria com Toshiba e se associa ao grupo chin\u00eas TCL<\/b><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2017\/11\/14\/chineses-agora-adquirem-a-toshiba\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2017\/11\/14\/chineses-agora-adquirem-a-toshiba\/&amp;source=gmail&amp;ust=1620127224967000&amp;usg=AFQjCNHiEgfZU85cYJ0dRUCLPjIZBnUIgA\"><b>Chinesa Hisense adquire divis\u00e3o de TVs da Toshiba<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/06\/04\/grupo-tcl-assume-80-do-controle-da-semp\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2020\/06\/04\/grupo-tcl-assume-80-do-controle-da-semp\/&amp;source=gmail&amp;ust=1620127224967000&amp;usg=AFQjCNHIffMdsvhpdigGwFhkTV0vjEs5sw\"><b>Grupo TCL assume 80% do controle da Semp<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/10\/19\/vendas-de-tvs-surpreendem-fabricantes-em-todo-o-mundo\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2020\/10\/19\/vendas-de-tvs-surpreendem-fabricantes-em-todo-o-mundo\/&amp;source=gmail&amp;ust=1620127224967000&amp;usg=AFQjCNEfu2SGdGZyEJhhxNrsOEIyu1fTwA\"><b>Venda de TVs, apesar da pandemia, surpreendem fabricantes<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Multilaser, fabricante brasileira de eletroeletr\u00f4nicos e produtos de inform\u00e1tica, anunciou que come\u00e7a este m\u00eas a distribui\u00e7\u00e3o de TVs com a marca Toshiba. O acordo<\/p>\n","protected":false},"author":1,"featured_media":20843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-20841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toshiba volta ao mercado de TVs atrav\u00e9s da Multilaser - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2021\/05\/03\/toshiba-volta-ao-mercado-de-tvs-atraves-da-multilaser\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toshiba volta ao mercado de TVs atrav\u00e9s da Multilaser - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"A Multilaser, fabricante brasileira de eletroeletr\u00f4nicos e produtos de inform\u00e1tica, anunciou que come\u00e7a este m\u00eas a distribui\u00e7\u00e3o de TVs com a marca Toshiba. 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