{"id":20365,"date":"2021-03-15T10:39:44","date_gmt":"2021-03-15T13:39:44","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=20365"},"modified":"2021-03-29T15:15:12","modified_gmt":"2021-03-29T18:15:12","slug":"varejo-brasileiro-ja-faz-promocao-de-tvs-8k","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2021\/03\/15\/varejo-brasileiro-ja-faz-promocao-de-tvs-8k\/","title":{"rendered":"Varejo brasileiro j\u00e1 faz promo\u00e7\u00e3o de TVs 8K"},"content":{"rendered":"<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20366\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/8k_.jpg\" alt=\"\" width=\"600\" height=\"420\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/8k_.jpg 750w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/8k_-400x280.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/8k_-500x350.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/8k_-300x210.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/8k_-600x420.jpg 600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><br \/>\n&nbsp; &nbsp; &nbsp; &nbsp; Bem antes do que se esperava, as redes de varejo no Brasil j\u00e1 est\u00e3o fazendo promo\u00e7\u00f5es com os TVs de resolu\u00e7\u00e3o 8K que chegaram ao mercado no final do ano passado. Em 2020, a ind\u00fastria ampliou a oferta desse tipo de aparelho, que oferece quatro vezes mais nitidez de imagem do que os modelos 4K; estes hoje s\u00e3o maioria no mercado.<\/p>\n<p style=\"text-align: left;\" align=\"left\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Lan\u00e7ados em 2013, os TVs 4K levaram aproximadamente quatro anos (por ocasi\u00e3o da Copa do Mundo de 2018) para ca\u00edrem nas promo\u00e7\u00f5es do varejo. A exce\u00e7\u00e3o eram as campanhas da Black Friday, quando todas as lojas aumentam seus descontos. No restante do ano, normalmente os pre\u00e7os se mant\u00eam est\u00e1veis pelo menos at\u00e9 um ano ap\u00f3s o lan\u00e7amento, quando come\u00e7am a chegar as linhas novas.&nbsp; &nbsp; &nbsp; &nbsp;<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-3492459444\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-3779464100\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<figure id=\"attachment_20368\" aria-describedby=\"caption-attachment-20368\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20368\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/nano_cell.jpg\" alt=\"\" width=\"500\" height=\"447\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/nano_cell.jpg 550w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/nano_cell-400x358.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/nano_cell-500x447.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/nano_cell-300x268.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-20368\" class=\"wp-caption-text\"><em><strong>LG NanoCell Nano95<\/strong><\/em><\/figcaption><\/figure>\n<p style=\"text-align: left;\">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Desta vez, as ofertas acontecem apenas tr\u00eas meses ap\u00f3s a chegada \u00e0s lojas de modelos como o Samsung Q800T, em vers\u00f5es de 65\u201d e 75\u201d, que pode ser adquirido com descontos de at\u00e9 20%. A mesma diferen\u00e7a foi anotada pela equipe da revista HOME THEATER &amp; CASA DIGITAL para os modelos 8K NanoCell, da LG, em lojas virtuais de duas grandes redes.<\/p>\n<h5><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/orlandobarrozo.blog.br\/2021\/02\/10\/od-zero-tvs-vao-ficar-ainda-mais-finos\/\">Tecnologia OD-Zero torna os TVs ainda mais finos<\/a><\/strong><\/span>&nbsp; &nbsp; &nbsp;<\/h5>\n<p style=\"text-align: left;\">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Aparentemente, o fen\u00f4meno segue uma tend\u00eancia mundial: a cada nova tecnologia que surge, diminui o tempo de matura\u00e7\u00e3o at\u00e9 que os pre\u00e7os comecem a cair. No caso de TVs 8K, a febre de descontos come\u00e7ou no ano passado no mercado americano. A Samsung, que lan\u00e7ou o primeiro modelo desse tipo em setembro de 2019, reinou sozinha nas lojas at\u00e9 abril, quando Sony e Vizio (hoje a segunda marca mais vendida no pa\u00eds) lan\u00e7aram seus primeiros TVs 8K, seguidas pela LG.&nbsp; &nbsp;<\/p>\n<p style=\"text-align: left;\" align=\"left\">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Al\u00e9m da concorr\u00eancia natural, contribui para isso a exig\u00eancia de manter a rentabilidade, tanto por parte dos fabricantes quanto dos varejistas. TVs 8K naturalmente t\u00eam um valor m\u00e9dio mais alto e se encaixam na categoria de itens \u201caspiracionais\u201d, no jarg\u00e3o do marketing. Todas as pesquisas indicam a aspira\u00e7\u00e3o do consumidor por telas maiores e mais brilhantes, atributos que a nova gera\u00e7\u00e3o de TVs oferece de sobra.<\/p>\n<p style=\"text-align: left;\" align=\"left\">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;A tend\u00eancia tem a ver tamb\u00e9m com a guerra de pre\u00e7os que, nos \u00faltimos anos, fez cair a cota\u00e7\u00e3o dos TVs 4K em todo o mundo. Num estudo emp\u00edrico, nossa equipe comparou os pre\u00e7os m\u00e9dios atuais aos que o mercado praticava para modelos equivalentes em dezembro de 2018, quando publicamos pela primeira vez o<strong> <a href=\"https:\/\/www.hometheater.com.br\/portal\/seu-guia-de-compras-tvs-4k-dezembro-2020\/\">Guia de TVs 4K<\/a><\/strong>.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.hometheater.com.br\/portal\/seu-guia-de-compras-tvs-4k-dezembro-2020\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20386\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/lista8k.png\" alt=\"\" width=\"550\" height=\"291\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/lista8k.png 550w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/lista8k-400x212.png 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/lista8k-500x265.png 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/lista8k-300x159.png 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<h5><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/ces2021\/\">Veja a nova gera\u00e7\u00e3o de TVs lan\u00e7ada na CES 2021<\/a><\/strong><\/span><\/h5>\n<figure id=\"attachment_20367\" aria-describedby=\"caption-attachment-20367\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20367 size-full\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/Samsung-Q950TS.jpg\" alt=\"\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/Samsung-Q950TS.jpg 600w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/Samsung-Q950TS-400x200.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/Samsung-Q950TS-500x250.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/Samsung-Q950TS-300x150.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-20367\" class=\"wp-caption-text\"><em><strong>Samsung QLED Q950T<\/strong><\/em><\/figcaption><\/figure>\n<p style=\"text-align: left;\" align=\"left\">&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A queda de pre\u00e7os foi vertiginosa em todas as marcas e tamanhos, inclusive nas telas grandes que s\u00e3o a principal \u00e2ncora da ind\u00fastria. O modelo OLED 4K 65\u201d top de linha da Panasonic, por exemplo, custava R$ 29.000; hoje, sai por R$ 8.500. O QLED premium da Samsung (Q9FN 75\u201d) tinha pre\u00e7o m\u00e9dio de R$ 46.000, enquanto o principal modelo 4K de hoje (Q95T) est\u00e1 cotado a R$ 12.000.<\/p>\n<p style=\"text-align: left;\" align=\"left\">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Entre os de painel LED-LCD, as diferen\u00e7as tamb\u00e9m s\u00e3o not\u00e1veis, com quedas de at\u00e9 70%. A \u00fanica categoria que manteve a m\u00e9dia \u2013 e em alguns modelos at\u00e9 aumentou de pre\u00e7o \u2013 foi a dos TVs NanoCell, da LG, que competem diretamente com os QLED da Samsung e da TCL.<\/p>\n<figure id=\"attachment_20369\" aria-describedby=\"caption-attachment-20369\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20369\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/TCL-75X915.jpg\" alt=\"\" width=\"500\" height=\"435\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/TCL-75X915.jpg 550w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/TCL-75X915-400x348.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/TCL-75X915-500x435.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/TCL-75X915-300x261.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-20369\" class=\"wp-caption-text\"><em><strong>TCL QLED 75X915<\/strong><\/em><\/figcaption><\/figure>\n<p style=\"text-align: left;\" align=\"left\">&nbsp; &nbsp; &nbsp; &nbsp; Pelo visto, o fen\u00f4meno come\u00e7a a se repetir com as linhas 8K, hoje as mais avan\u00e7adas do mercado, com descontos que podem chegar a 44% (veja o quadro abaixo). Evidentemente, n\u00e3o s\u00e3o todas as lojas que exibem esses TVs \u2013 at\u00e9 pelas dificuldades log\u00edsticas que envolvem produtos de alto valor. E, como j\u00e1 explicamos aqui, \u00e9 importante ver o aparelho funcionando antes de decidir pela compra.<\/p>\n<p style=\"text-align: left;\" align=\"left\">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Mas, para quem prefere a comodidade da internet (ou est\u00e1 sem poder sair de casa), bastam alguns cliques para encontrar ofertas tentadoras, inclusive nas grandes redes varejistas.&nbsp;<\/p>\n<p><strong>Veja abaixo algumas compara\u00e7\u00f5es entre TVs 8K:<\/strong><\/p>\n<table style=\"width: 90%;\" border=\"0\" width=\"90%\" cellspacing=\"0\" cellpadding=\"0\" class=\"mtr-table mtr-tr-td\">\n<tbody>\n<tr style=\"background-color: #595757;\">\n<td style=\"width: 69.802%;\" valign=\"top\" width=\"38%\" height=\"31\" data-mtr-content=\"\nMARCA\/MODELO\n\" class=\"mtr-td-tag\"><div class=\"mtr-cell-content\">\n<h5 align=\"center\"><span style=\"color: #ffffff;\"><strong>MARCA\/MODELO<\/strong><\/span><\/h5>\n<\/div><\/td>\n<td style=\"width: 86.6019%;\" valign=\"top\" width=\"62%\" data-mtr-content=\"\nDESCONTO*\n\" class=\"mtr-td-tag\"><div class=\"mtr-cell-content\">\n<h5 align=\"center\"><span style=\"color: #ffffff;\"><strong>DESCONTO*<\/strong><\/span><\/h5>\n<\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 69.802%;\" valign=\"top\" width=\"38%\" height=\"41\" data-mtr-content=\"\nMARCA\/MODELO\n\" class=\"mtr-td-tag\"><div class=\"mtr-cell-content\">\n<h6 align=\"center\"><strong>Samsung QLED Q950T 75\u201d<\/strong><\/h6>\n<\/div><\/td>\n<td style=\"width: 86.6019%;\" valign=\"top\" width=\"62%\" data-mtr-content=\"\nDESCONTO*\n\" class=\"mtr-td-tag\"><div class=\"mtr-cell-content\">\n<h6 align=\"center\"><strong>20%<\/strong><\/h6>\n<\/div><\/td>\n<\/tr>\n<tr style=\"background-color: #e8e6e6;\">\n<td style=\"width: 69.802%;\" valign=\"top\" width=\"38%\" height=\"39\" data-mtr-content=\"\nMARCA\/MODELO\n\" class=\"mtr-td-tag\"><div class=\"mtr-cell-content\">\n<h6 align=\"center\"><strong>Samsung QLED Q900R 82\u201d<\/strong><\/h6>\n<\/div><\/td>\n<td style=\"width: 86.6019%;\" valign=\"top\" width=\"62%\" data-mtr-content=\"\nDESCONTO*\n\" class=\"mtr-td-tag\"><div class=\"mtr-cell-content\">\n<h6 align=\"center\"><strong>36%<\/strong><\/h6>\n<\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 69.802%;\" valign=\"top\" width=\"38%\" height=\"46\" data-mtr-content=\"\nMARCA\/MODELO\n\" class=\"mtr-td-tag\"><div class=\"mtr-cell-content\">\n<h6 align=\"center\"><strong>Samsung QLED Q800T 65\u201d<\/strong><\/h6>\n<\/div><\/td>\n<td style=\"width: 86.6019%;\" valign=\"top\" width=\"62%\" data-mtr-content=\"\nDESCONTO*\n\" class=\"mtr-td-tag\"><div class=\"mtr-cell-content\">\n<h6 align=\"center\"><strong>44%<\/strong><\/h6>\n<\/div><\/td>\n<\/tr>\n<tr style=\"background-color: #e8e6e6;\">\n<td style=\"width: 69.802%;\" valign=\"top\" width=\"38%\" height=\"43\" data-mtr-content=\"\nMARCA\/MODELO\n\" class=\"mtr-td-tag\"><div class=\"mtr-cell-content\">\n<h6 align=\"center\"><strong>TCL QLED X915 75\u201d<\/strong><\/h6>\n<\/div><\/td>\n<td style=\"width: 86.6019%;\" valign=\"top\" width=\"62%\" data-mtr-content=\"\nDESCONTO*\n\" class=\"mtr-td-tag\"><div class=\"mtr-cell-content\">\n<h6 align=\"center\"><strong>17%<\/strong><\/h6>\n<\/div><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 69.802%;\" valign=\"top\" width=\"38%\" height=\"36\" data-mtr-content=\"\nMARCA\/MODELO\n\" class=\"mtr-td-tag\"><div class=\"mtr-cell-content\">\n<h6 align=\"center\"><strong>LG NanoCell NANO95 75\u201d<\/strong><\/h6>\n<\/div><\/td>\n<td style=\"width: 86.6019%;\" valign=\"top\" width=\"62%\" data-mtr-content=\"\nDESCONTO*\n\" class=\"mtr-td-tag\"><div class=\"mtr-cell-content\">\n<h6 align=\"center\"><strong>33%<\/strong><\/h6>\n<\/div><\/td>\n<\/tr>\n<tr style=\"background-color: #e8e6e6;\">\n<td style=\"width: 69.802%;\" valign=\"top\" width=\"38%\" height=\"43\" data-mtr-content=\"\nMARCA\/MODELO\n\" class=\"mtr-td-tag\"><div class=\"mtr-cell-content\">\n<h6 align=\"center\"><strong>LG NanoCell NANO96 65\u201d<\/strong><\/h6>\n<\/div><\/td>\n<td style=\"width: 86.6019%;\" valign=\"top\" width=\"62%\" data-mtr-content=\"\nDESCONTO*\n\" class=\"mtr-td-tag\"><div class=\"mtr-cell-content\">\n<h6 align=\"center\"><strong>33%<\/strong><\/h6>\n<\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-20414\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/desconto_maximo.png\" alt=\"\" width=\"616\" height=\"42\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/desconto_maximo.png 616w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/desconto_maximo-400x27.png 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/desconto_maximo-500x34.png 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/desconto_maximo-300x20.png 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/03\/desconto_maximo-600x41.png 600w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Temas relacionados:<\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/10\/16\/lg-renova-linha-nanocell-com-tvs-8k\/\">LG renova linha NanoCell com TVs 8K<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2020\/09\/01\/8k-para-ir-se-acostumando\/\"><strong>Mercado de TVs 8K come\u00e7a a crescer no Brasil<\/strong><\/a><\/p>\n<p><strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/08\/17\/samsung-lanca-soundbars-para-acompanhar-tvs-8k\/\">Samsung lan\u00e7a soundbars para acompanhar TVs 8K<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/orlandobarrozo.blog.br\/2020\/09\/01\/8k-para-ir-se-acostumando\/\">Ind\u00fastria quer estimular conhecimento sobre tecnologia 8K<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; &nbsp; &nbsp; Bem antes do que se esperava, as redes de varejo no Brasil j\u00e1 est\u00e3o fazendo promo\u00e7\u00f5es com os TVs de resolu\u00e7\u00e3o<\/p>\n","protected":false},"author":1,"featured_media":20373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-20365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Varejo brasileiro j\u00e1 faz promo\u00e7\u00e3o de TVs 8K - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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