{"id":19967,"date":"2021-01-27T15:09:19","date_gmt":"2021-01-27T18:09:19","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=19967"},"modified":"2021-01-27T15:09:19","modified_gmt":"2021-01-27T18:09:19","slug":"pandemia-faz-crescer-demanda-por-audio-premium","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2021\/01\/27\/pandemia-faz-crescer-demanda-por-audio-premium\/","title":{"rendered":"Pandemia faz crescer demanda por \u00e1udio premium"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19968\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/01\/audio_premium.jpg\" alt=\"\" width=\"750\" height=\"422\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/01\/audio_premium.jpg 750w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/01\/audio_premium-400x225.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/01\/audio_premium-500x281.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/01\/audio_premium-300x169.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2021\/01\/audio_premium-600x338.jpg 600w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Produtos de valor mais alto e com melhor desempenho de \u00e1udio est\u00e3o sendo mais procurados, nos principais mercados globais, desde a implanta\u00e7\u00e3o das medidas de isolamento social. \u00c9 o que revelam duas pesquisas que acabam de ser divulgadas pela consultoria brit\u00e2nica Futuresource, baseadas em dados dos fabricantes nos pa\u00edses com maior mercado consumidor.<\/p>\n<p>Os estudos citam aparelhos como os fones de ouvido sem fio AirPod Pro, da Apple, e WH-1000XM, da Sony, com cancelamento ativo de ru\u00eddos externos; e as soundbars com processamento Dolby Atmos e DTS:X, na faixa acima de US$ 1.000, como exemplos dessa tend\u00eancia. S\u00e3o produtos mais caros que a concorr\u00eancia e, no entanto, tiveram maior procura no ano passado em compara\u00e7\u00e3o com 2019.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-3221439874\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-895412671\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>A pesquisa&nbsp;<a href=\"https:\/\/www.futuresource-consulting.com\/reports\/futuresource-consumer-home-audio-market\/?utm_source=Press%20mailing&amp;utm_medium=email&amp;utm_campaign=\/?utm_campaign=press-coverage&amp;utm_source=press-articles&amp;utm_medium=onlinepr&amp;utm_term=2021-01-26\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.futuresource-consulting.com\/reports\/futuresource-consumer-home-audio-market\/?utm_source%3DPress%2520mailing%26utm_medium%3Demail%26utm_campaign%3D\/?utm_campaign%3Dpress-coverage%26utm_source%3Dpress-articles%26utm_medium%3Donlinepr%26utm_term%3D2021-01-26&amp;source=gmail&amp;ust=1611856441944000&amp;usg=AFQjCNG3gZjvoKQiWA3I5e1vL1MM5GLB5g\"><b>Home Audio Report<\/b><\/a>, da Futuresource, indica que grande parte dos consumidores, passando mais tempo em casa, t\u00eam buscado melhores op\u00e7\u00f5es de entretenimento dom\u00e9stico, tanto em \u00e1udio quanto v\u00eddeo. J\u00e1 no primeiro trimestre de 2020, as vendas mundiais de soundbars com processamento de \u00e1udio mais sofisticado subiram 32% sobre o ano anterior.<\/p>\n<p>Segundo os pesquisadores, o dinheiro que normalmente seria usado em viagens e lazer fora de casa foi revertido na compra de caixas ac\u00fasticas, amplificadores e at\u00e9 toca-discos de vinil &#8211; que tiveram at\u00e9 aumentos de pre\u00e7o ao longo do ano passado. No caso do vinil, a Futuresource tamb\u00e9m divulgou a pesquisa&nbsp;<a href=\"https:\/\/www.futuresource-consulting.com\/reports\/futuresource-consumer-luxury-audio-market\/?utm_source=Press%20mailing&amp;utm_medium=email&amp;utm_campaign=\/?utm_campaign=press-coverage&amp;utm_source=press-articles&amp;utm_medium=onlinepr&amp;utm_term=2021-01-26\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.futuresource-consulting.com\/reports\/futuresource-consumer-luxury-audio-market\/?utm_source%3DPress%2520mailing%26utm_medium%3Demail%26utm_campaign%3D\/?utm_campaign%3Dpress-coverage%26utm_source%3Dpress-articles%26utm_medium%3Donlinepr%26utm_term%3D2021-01-26&amp;source=gmail&amp;ust=1611856441945000&amp;usg=AFQjCNHgy9iIsC8fhSXMTxu3jNzcEKRSMA\"><b>Luxury Audio Report<\/b><\/a>, revelando que os players com valor acima de US$ 5.000 tiveram aumento de 15% nas vendas, comparando com 2019.<\/p>\n<p>A consultoria prev\u00ea que essas tend\u00eancias devem continuar em 2021, j\u00e1 que as pol\u00edticas de lockdown n\u00e3o dever\u00e3o ser reduzidas t\u00e3o cedo. Al\u00e9m disso, boa parte dos consumidores est\u00e1 propensa a permanecer &nbsp;trabalhando em home office mesmo ap\u00f3s a pandemia.<\/p>\n<p><b>FONTE: Futuresource<\/b><\/p>\n<p><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2021\/01\/12\/nova-soundbar-da-jbl-usa-alexa-em-audio-multiroom\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2021\/01\/12\/nova-soundbar-da-jbl-usa-alexa-em-audio-multiroom\/&amp;source=gmail&amp;ust=1611856441945000&amp;usg=AFQjCNGEdLoy00vUhEKou7APa-PgFTAngg\"><b>Nova soundbar da JBL usa Alexa em \u00e1udio multiroom<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/11\/17\/audiogene-relanca-no-brasil-as-caixas-acusticas-paradigm\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2020\/11\/17\/audiogene-relanca-no-brasil-as-caixas-acusticas-paradigm\/&amp;source=gmail&amp;ust=1611856441945000&amp;usg=AFQjCNFSXAfoDYzE91QrqVWT_V-U77w5HQ\"><b>Audiogene relan\u00e7a no Brasil as caixas ac\u00fasticas Paradigm<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/08\/05\/como-funciona-o-audio-imersivo-nas-tvs-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2020\/08\/05\/como-funciona-o-audio-imersivo-nas-tvs-2020\/&amp;source=gmail&amp;ust=1611856441945000&amp;usg=AFQjCNE_Hyx6_ZvwiIb3-CxEXvG_U9gwWg\"><b>Como funciona o \u00e1udio imersivo nas TVs 2020<\/b><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2021\/01\/14\/audio-passa-quase-em-branco-na-ces\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2021\/01\/14\/audio-passa-quase-em-branco-na-ces\/&amp;source=gmail&amp;ust=1611856441945000&amp;usg=AFQjCNFqnrJIXXhc6ZaPltHbK19-p0X7iA\"><b>Segmento de \u00e1udio teve poucos produtos na CES 2021<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Produtos de valor mais alto e com melhor desempenho de \u00e1udio est\u00e3o sendo mais procurados, nos principais mercados globais, desde a implanta\u00e7\u00e3o das medidas de<\/p>\n","protected":false},"author":1,"featured_media":19969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-19967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pandemia faz crescer demanda por \u00e1udio premium - HT &amp; 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