{"id":1980,"date":"2016-11-28T15:46:16","date_gmt":"2016-11-28T15:46:16","guid":{"rendered":"http:\/\/revistahometheater.uol.com.br\/portal\/?p=1980"},"modified":"2016-12-05T10:46:51","modified_gmt":"2016-12-05T10:46:51","slug":"semp-desfaz-parceria-com-toshiba-e-se-associa-com-chinesa-tcl","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2016\/11\/28\/semp-desfaz-parceria-com-toshiba-e-se-associa-com-chinesa-tcl\/","title":{"rendered":"Semp desfaz parceria com Toshiba e se associa ao grupo chin\u00eas TCL"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1982\" src=\"http:\/\/revistahometheater.uol.com.br\/portal\/wp-content\/uploads\/2016\/11\/tcl_semp.jpg\" alt=\"tcl_semp\" width=\"794\" height=\"485\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/11\/tcl_semp.jpg 794w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/11\/tcl_semp-400x244.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/11\/tcl_semp-500x305.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/11\/tcl_semp-300x183.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/11\/tcl_semp-768x469.jpg 768w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2016\/11\/tcl_semp-50x31.jpg 50w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\" \/><\/p>\n<p>Depois de 40 anos unida \u00e0 japonesa Toshiba, a fabricante brasileira Semp anunciou uma nova joint-venture, agora com o grupo chin\u00eas TCL. Maior fabricante de displays da China, o TCL se compromete a investir a maior parte dos R$ 200 milh\u00f5es previstos para aumentar a participa\u00e7\u00e3o no mercado brasileiro.<\/p>\n<p>A\u00a0 <a href=\"http:\/\/orlandobarrozo.blog.br\/2014\/02\/24\/semp-toshiba-busca-volta-por-cima\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/orlandobarrozo.blog.br\/2014\/02\/24\/semp-toshiba-busca-volta-por-cima\/&amp;source=gmail&amp;ust=1480433880552000&amp;usg=AFQjCNFxqL9uLQ5dH2iyVUcWEz0gK1vNIA\">Semp Toshiba S.A.<\/a>\u00a0foi fundada em 1977 e encerrou as atividades este ano. Desde agosto, passou a existir a Semp TCL, que se dedica \u00e0 produ\u00e7\u00e3o de TVs em Manaus, onde a Semp mant\u00e9m uma importante \u00e1rea fabril, utilizando tecnologia dos chineses. O Grupo TCL, fundado em 1981, al\u00e9m de ter grande participa\u00e7\u00e3o no mercado asi\u00e1tico, \u00e9 dono de marcas como Thomson, Alcatel e RCA; tamb\u00e9m fornece pain\u00e9is para diversos fabricantes, e atua tamb\u00e9m na produ\u00e7\u00e3o de telefones celulares e eletrodom\u00e9sticos.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-2934177706\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-948765148\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>\u201cComo a Toshiba desativou sua divis\u00e3o de TVs, precis\u00e1vamos de um outro parceiro forte em tecnologia\u201d, conta Ricardo Freitas, CEO da Semp TCL. \u201cPor outro lado, o TCL precisava de algu\u00e9m com base s\u00f3lida no Brasil\u201d, acrescenta, lembrando que a Semp mant\u00e9m uma rede com mais de 8 mil pontos de venda no pa\u00eds, al\u00e9m de 400 locais de p\u00f3s-venda ( <a href=\"https:\/\/www.semptcl.com.br\/Institucional\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=https:\/\/www.semptcl.com.br\/Institucional&amp;source=gmail&amp;ust=1480433880552000&amp;usg=AFQjCNEe82jmaTfVGQyZma9E3EHmwrSRsQ\">mais detalhes aqui<\/a>). Segundo ele, o acordo permite continuar comercializando alguns produtos com a marca Toshiba.<\/p>\n<p>Em visita ao Brasil na semana passada, o diretor de marketing internacional do TCL, Ranjit Gopi, comentou que o grupo est\u00e1 muito animado com as perspectivas do mercado brasileiro, apesar da atual recess\u00e3o. \u201cN\u00e3o \u00e9 um investimento a curto prazo\u201d, diz ele. \u201cEssa parceria \u00e9 estrat\u00e9gica para a expans\u00e3o da TCL Multimedia. Queremos aproveitar a extensa rede da Semp e sua experi\u00eancia local\u201d.<\/p>\n<p>J\u00e1 est\u00e3o no mercado alguns dos primeiros TVs desenvolvidos pela Semp em conjunto com a TCL. A partir do in\u00edcio de 2017, a linha ser\u00e1 bastante ampliada. Para o futuro, h\u00e1 planos tamb\u00e9m para os segmentos de linha branca e ar condicionado.<\/p>\n<p><b>FONTE: <\/b>revista HOME THEATER &amp; CASA DIGITAL<\/p>\n<p><b>\u00a0<\/b><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2016\/04\/27\/conheca-o-tv-4k-da-semp-toshiba-65-polegadas\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2016\/04\/27\/conheca-o-tv-4k-da-semp-toshiba-65-polegadas\/&amp;source=gmail&amp;ust=1480433880552000&amp;usg=AFQjCNHRZETpGNO0J9OPeVz6Ir2g3EnFtQ\">V\u00eddeo: mostramos um TV Toshiba de 65 polegadas<\/a><br \/>\n<a href=\"http:\/\/revistahometheater.uol.com.br\/portal\/2016\/07\/13\/semp-toshiba-lanca-tvs-4k-com-android\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/revistahometheater.uol.com.br\/portal\/2016\/07\/13\/semp-toshiba-lanca-tvs-4k-com-android\/&amp;source=gmail&amp;ust=1480433880552000&amp;usg=AFQjCNE82d9KyaLx7_8bK2Bz-tqPftB3DA\">Semp Toshiba lan\u00e7a TVs 4K com Android<\/a><br \/>\n<a href=\"http:\/\/orlandobarrozo.blog.br\/2015\/01\/30\/toshiba-fora-do-mercado-de-tvs\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/orlandobarrozo.blog.br\/2015\/01\/30\/toshiba-fora-do-mercado-de-tvs\/&amp;source=gmail&amp;ust=1480433880552000&amp;usg=AFQjCNEHYF4XAdq7S-73z2bwUQV7iDw4vA\">Toshiba se retira do segmento de TVs<\/a><br \/>\n<a href=\"http:\/\/orlandobarrozo.blog.br\/2016\/07\/11\/tvs-que-nao-precisam-da-tv\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=pt-BR&amp;q=http:\/\/orlandobarrozo.blog.br\/2016\/07\/11\/tvs-que-nao-precisam-da-tv\/&amp;source=gmail&amp;ust=1480433880552000&amp;usg=AFQjCNHn38LThbdiiR645v7wVT0mC5mlpg\">Fabricantes de TVs adotam sistema Google Cast<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depois de 40 anos unida \u00e0 japonesa Toshiba, a fabricante brasileira Semp anunciou uma nova joint-venture, agora com o grupo chin\u00eas TCL. Maior fabricante de<\/p>\n","protected":false},"author":1,"featured_media":1982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Semp desfaz parceria com Toshiba e se associa ao grupo chin\u00eas TCL - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2016\/11\/28\/semp-desfaz-parceria-com-toshiba-e-se-associa-com-chinesa-tcl\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Semp desfaz parceria com Toshiba e se associa ao grupo chin\u00eas TCL - HT &amp; Casa Digital\" \/>\n<meta property=\"og:description\" content=\"Depois de 40 anos unida \u00e0 japonesa Toshiba, a fabricante brasileira Semp anunciou uma nova joint-venture, agora com o grupo chin\u00eas TCL. 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