{"id":18800,"date":"2020-09-23T12:15:52","date_gmt":"2020-09-23T15:15:52","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=18800"},"modified":"2020-09-23T12:48:19","modified_gmt":"2020-09-23T15:48:19","slug":"pesquisa-confirma-crescimento-das-tvs-de-tela-grande-no-brasil","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2020\/09\/23\/pesquisa-confirma-crescimento-das-tvs-de-tela-grande-no-brasil\/","title":{"rendered":"Pesquisa confirma crescimento das TVs de tela grande no Brasil"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18803\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/09\/mercado_tv.jpg\" alt=\"\" width=\"750\" height=\"422\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/09\/mercado_tv.jpg 750w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/09\/mercado_tv-400x225.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/09\/mercado_tv-500x281.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/09\/mercado_tv-300x169.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/09\/mercado_tv-600x338.jpg 600w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Apesar da pandemia, as vendas de TVs v\u00eam se mantendo est\u00e1veis no Brasil, e at\u00e9 crescendo no segmento premium (acima de 55 polegadas). \u00c9 o que revela pesquisa da GfK comparando dados do primeiro semestre com o mesmo per\u00edodo dos dois \u00faltimos anos. Pelos dados apurados junto a varejistas de todo o pa\u00eds, a prefer\u00eancia por TVs 4K j\u00e1 supera os 60%.<\/p>\n<p>\u201cO crescimento dessa categoria de TVs vem sendo cont\u00ednuo e consistente em todas as regi\u00f5es do pa\u00eds\u201d, confirma Fernando Baialuna, diretor da GfK respons\u00e1vel pelo segmento de eletr\u00f4nicos. Segundo ele, entre janeiro e agosto as vendas de modelos de 55\u201d ou mais &#8211; quase todos 4K &#8211; aumentou nada menos do que 85% na regi\u00e3o Norte e 80% no Nordeste.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-273571649\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-922613441\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>\u201cEsses n\u00fameros s\u00e3o influenciados pela base de compara\u00e7\u00e3o, que era baixa em 2019\u201d, explica Baialuna. \u201cMas confirmam que as telas grandes s\u00e3o um desejo da popula\u00e7\u00e3o. Na Grande S\u00e3o Paulo, o aumento foi de 43%, enquanto na regi\u00e3o metropolitana do Rio de Janeiro chegou a 52%, e no Centro-Oeste registramos 57% de aumento\u201d.<\/p>\n<p>Os dados s\u00e3o computados semanalmente pela GfK, com base em informa\u00e7\u00f5es fornecidas pelas principais redes varejistas em cada regi\u00e3o. As vendas totais nas primeiras 35 semanas do ano, que eram de R$ 10,9 bilh\u00f5es em 2018, saltaram para R$ 11,9 bi em 2020. A propor\u00e7\u00e3o de TVs UHD era de 39,8% em 2018 e agora chegaram a 61,9%.<\/p>\n<p>A pesquisa identificou ainda que os consumidores est\u00e3o se dispondo a gastar mais na compra de TVs. A participa\u00e7\u00e3o dos modelos com pre\u00e7o superior a R$ 3.500 chegou a ser de 12,7% em 2018, caiu para 10,9% em 2019 e voltou a subir em 2020 para 11,6%.<\/p>\n<p><b>FONTE: GfK<\/b><\/p>\n<p><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/08\/12\/tvs-4k-130-modelos-para-escolher-no-nosso-guia-exclusivo\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2020\/08\/12\/tvs-4k-130-modelos-para-escolher-no-nosso-guia-exclusivo\/&amp;source=gmail&amp;ust=1600958553372000&amp;usg=AFQjCNEe6xYDYF2huSrHonHnyJdBvhsB8A\"><b>TVs 4K: 130 modelos para escolher, no nosso Guia exclusivo<\/b><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2020\/08\/13\/vendas-de-tvs-nao-caem-apesar-da-crise\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2020\/08\/13\/vendas-de-tvs-nao-caem-apesar-da-crise\/&amp;source=gmail&amp;ust=1600958553372000&amp;usg=AFQjCNG-SxDN1iTeOj4hQmvPZchi9UG71Q\"><b>Vendas de TVs n\u00e3o caem, apesar da crise<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/09\/17\/smart-home-aumenta-o-consumo-durante-a-pandemia\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2020\/09\/17\/smart-home-aumenta-o-consumo-durante-a-pandemia\/&amp;source=gmail&amp;ust=1600958553372000&amp;usg=AFQjCNGdqmMdLf0hHqnIpdjclLVXURyl5w\"><b>Smart Home: aumenta o consumo durante a pandemia<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/09\/04\/samsung-traz-tv-com-tela-que-pode-ser-colocada-na-vertical\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2020\/09\/04\/samsung-traz-tv-com-tela-que-pode-ser-colocada-na-vertical\/&amp;source=gmail&amp;ust=1600958553372000&amp;usg=AFQjCNGZbUrRnDtiNkBnA0JnzMcAje05cw\"><b>Samsung traz TV com tela que pode ser colocada na vertical<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apesar da pandemia, as vendas de TVs v\u00eam se mantendo est\u00e1veis no Brasil, e at\u00e9 crescendo no segmento premium (acima de 55 polegadas). \u00c9 o<\/p>\n","protected":false},"author":1,"featured_media":18801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-18800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pesquisa confirma crescimento das TVs de tela grande no Brasil - HT &amp; 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