{"id":18700,"date":"2020-09-15T16:26:03","date_gmt":"2020-09-15T19:26:03","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=18700"},"modified":"2020-09-17T15:05:58","modified_gmt":"2020-09-17T18:05:58","slug":"sony-fecha-fabrica-e-encerra-producao-no-brasil","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2020\/09\/15\/sony-fecha-fabrica-e-encerra-producao-no-brasil\/","title":{"rendered":"Sony fecha f\u00e1brica e encerra produ\u00e7\u00e3o no Brasil"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18701\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/09\/sony_ces.jpg\" alt=\"\" width=\"750\" height=\"370\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/09\/sony_ces.jpg 750w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/09\/sony_ces-400x197.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/09\/sony_ces-500x247.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/09\/sony_ces-300x148.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/09\/sony_ces-600x296.jpg 600w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<div>Tr\u00eas dias depois de anunciar o lan\u00e7amento de sua primeira TV 8K (<strong><a href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/09\/14\/sony-lanca-tv-8k-pronta-para-o-ps5\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2020\/09\/14\/sony-lanca-tv-8k-pronta-para-o-ps5\/&amp;source=gmail&amp;ust=1600340912929000&amp;usg=AFQjCNGShmJkUZYlv6tM3UeQR1kFx-0Vng\">veja aqui<\/a><\/strong>), a Sony informou nesta segunda-feira que ir\u00e1 encerrar a produ\u00e7\u00e3o de equipamentos eletr\u00f4nicos no Brasil. Em comunicado a sua rede varejista, a fabricante japonesa anunciou que sua f\u00e1brica de Manaus ser\u00e1 fechada em mar\u00e7o de 2021, mantendo vendas e distribui\u00e7\u00e3o de TVs, c\u00e2meras digitais e aparelhos de a\u00fadio somente at\u00e9 meados do ano.<\/div>\n<div>&nbsp;<\/div>\n<p>No comunicado, e tamb\u00e9m em nota distribu\u00edda \u00e0 imprensa, a Sony n\u00e3o fornece detalhes sobre a decis\u00e3o, citando apenas \u201co ambiente recente de mercado e a tend\u00eancia esperada para os neg\u00f3cios\u201d. O fechamento da f\u00e1brica levar\u00e1 \u00e0 demiss\u00e3o de 220 funcion\u00e1rios. A empresa garante que continuar\u00e1 atuando nos segmentos de Games (PlayStation), Solu\u00e7\u00f5es Profissionais (equipamentos para emissoras de r\u00e1dio e TV), Sony Music (gravadora de discos) e Sony Pictures (filmes e s\u00e9ries para cinema e televis\u00e3o).<\/p>\n<p>N\u00e3o h\u00e1 dados oficiais sobre a opera\u00e7\u00e3o brasileira do grupo, mas os balan\u00e7os financeiros do \u00faltimo ano fiscal &#8211; encerrado em mar\u00e7o &#8211; foram negativos. Segundo o jornal&nbsp;<strong><a href=\"https:\/\/www.japantimes.co.jp\/news\/2020\/05\/13\/business\/corporate-business\/sony-estimates-operating-profit-may-fall-30-fiscal-year\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.japantimes.co.jp\/news\/2020\/05\/13\/business\/corporate-business\/sony-estimates-operating-profit-may-fall-30-fiscal-year\/&amp;source=gmail&amp;ust=1600283776445000&amp;usg=AFQjCNGfcNCcQ-NP4_MEH7-aXMI4gIJvjQ\">The Japan Times<\/a><\/strong>, o lucro operacional em todo o mundo caiu 57% no segundo trimestre comparado com 2019; e a previs\u00e3o para o atual ano fiscal \u00e9 de queda da ordem de 30%.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-1706841731\"><div data-cfpa=\"35734\" data-cfpw=\"35734\" id=\"homet-1716501316\"><a data-no-instant=\"1\" href=\"https:\/\/www.harmanluxuryaudio.com\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ARCAM-SA45-BANNER-NEWSLETTER\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/09\/ARCAM-SA45-BANNER-NEWSLETTER.gif\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><h6><span style=\"color: #808080;\"><em>Publicidade<\/em><\/span><\/h6>\r\n<\/br><script type=\"text\/javascript\">;new advadsCfpAd( 35734 );<\/script><\/div>\n<p>Apesar do sucesso do PlayStation (consoles e jogos), o jornal informa que as perdas nos segmentos de \u00e1udio e v\u00eddeo foram acentuadas pela COVID-19. Um dos poucos setores em que a Sony vem se dando bem \u00e9 o de sensores para c\u00e2meras de celulares. No entanto, esse mesmo produto \u00e9 respons\u00e1vel pela queda vertiginosa nas vendas de c\u00e2meras digitais, \u00e1rea em que a Sony sempre esteve entre as mais vendidas.<\/p>\n<p>Operando no Brasil desde 1972, a Sony teve seu auge nos anos 1970\/80, com a explos\u00e3o nas vendas de TVs em cores e o surgimento do CD. Dominando a tecnologia CRT (3 tubos), a empresa consolidou uma imagem de alta performance tanto em TVs quanto em projetores. No entanto, come\u00e7ou a perder terreno com a chegada da tecnologia LCD e, principalmente, a concorr\u00eancia dos fabricantes coreanos, que hoje lideram o mercado de TVs.<\/p>\n<p>Depois de se aventurar nos setores de computadores (com a linha Vaio) e de celulares (Xperia), a Sony perdeu terrenos no mundo inteiro nos \u00faltimos anos. Em 2018, a empresa decidiu parar de produzir TVs at\u00e9 mesmo no Jap\u00e3o, passando a encomendar seus pain\u00e9is de fabricantes chineses e coreanos<\/p>\n<p><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2018\/02\/03\/sony-chama-o-homem-do-dinheiro\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2018\/02\/03\/sony-chama-o-homem-do-dinheiro\/&amp;source=gmail&amp;ust=1600283776445000&amp;usg=AFQjCNGcIj0HsJe4SAE8vjPSTMU2W-VcjA\"><b>Novo CEO da Sony \u00e9 visto como \u201chomem do dinheiro\u201d<\/b><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/por-que-sony-e-microsoft-decidiram-se-unir-nos-games\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/por-que-sony-e-microsoft-decidiram-se-unir-nos-games\/&amp;source=gmail&amp;ust=1600283776445000&amp;usg=AFQjCNGYBre37tBJWD_rfVKjFFmD9v8TBA\"><b>Por que Sony e Microsoft decidiram se unir nos games<\/b><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2016\/07\/28\/sony-mira-segmento-premium-em-tvs\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2016\/07\/28\/sony-mira-segmento-premium-em-tvs\/&amp;source=gmail&amp;ust=1600283776445000&amp;usg=AFQjCNGflLjeRvhlbjNKB-gVcjHdT8ENoA\"><b>Sony mira segmento premium em TVs<\/b><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/sony-acerta-sua-divisao-de-tvs-sera-que-e-suficiente\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/sony-acerta-sua-divisao-de-tvs-sera-que-e-suficiente\/&amp;source=gmail&amp;ust=1600283776445000&amp;usg=AFQjCNEyZbOwMAKe8RNZBh58MRsofV4mWA\"><b>Sony acerta sua divis\u00e3o de TVs. Ser\u00e1 que \u00e9 suficiente?<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u00eas dias depois de anunciar o lan\u00e7amento de sua primeira TV 8K (veja aqui), a Sony informou nesta segunda-feira que ir\u00e1 encerrar a produ\u00e7\u00e3o de<\/p>\n","protected":false},"author":1,"featured_media":18702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-18700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sony fecha f\u00e1brica e encerra produ\u00e7\u00e3o no Brasil - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/09\/15\/sony-fecha-fabrica-e-encerra-producao-no-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony fecha f\u00e1brica e encerra produ\u00e7\u00e3o no Brasil - HT &amp; 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