{"id":18605,"date":"2020-09-04T12:08:01","date_gmt":"2020-09-04T15:08:01","guid":{"rendered":"https:\/\/www.hometheater.com.br\/portal\/?p=18605"},"modified":"2020-09-28T12:30:47","modified_gmt":"2020-09-28T15:30:47","slug":"pesquisa-reforca-impacto-das-caixas-smart-durante-a-pandemia","status":"publish","type":"post","link":"https:\/\/www.hometheater.com.br\/portal\/2020\/09\/04\/pesquisa-reforca-impacto-das-caixas-smart-durante-a-pandemia\/","title":{"rendered":"Pesquisa refor\u00e7a impacto das caixas smart durante a pandemia"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18607 aligncenter\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/09\/smart-speaker.jpg\" alt=\"\" width=\"750\" height=\"501\" srcset=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/09\/smart-speaker.jpg 750w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/09\/smart-speaker-400x267.jpg 400w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/09\/smart-speaker-500x334.jpg 500w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/09\/smart-speaker-300x200.jpg 300w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/09\/smart-speaker-600x401.jpg 600w, https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2020\/09\/smart-speaker-210x140.jpg 210w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Uma nova pesquisa da consultoria americana Parks Associates confirma que as chamadas&nbsp;<i>smart speakers<\/i>&nbsp;&#8211; caixas ac\u00fasticas compactas que se conectam \u00e0 internet e aceitam comandos por voz &#8211; est\u00e3o tomando conta do mercado mundial. A principal tend\u00eancia \u00e9 a integra\u00e7\u00e3o dessas caixas com outros dispositivos inteligentes, como l\u00e2mpadas, termostatos e tomadas el\u00e9tricas smart.<\/p>\n<p>O estudo&nbsp;<i>Smart Home Buyer Journey and User Experience<\/i>&nbsp;apontou que as caixinhas smart est\u00e3o se transformando em \u201ccanal de entrada\u201d para a ado\u00e7\u00e3o do conceito Smart Home. J\u00e1 chega a 29% o percentual de resid\u00eancias com banda larga, nos EUA, que possuem pelo menos uma smart speaker integrada a outro dispositivo smart; e 75% desses usu\u00e1rios revelaram na pesquisa que o uso da caixa ac\u00fastica inteligente os motivou a investir em outros itens de automa\u00e7\u00e3o.<\/p><div class=\"homet-conteudo\" style=\"text-align: center;\" id=\"homet-3362652274\"><div data-cfpa=\"36066\" data-cfpw=\"36066\" id=\"homet-1827199784\"><a data-no-instant=\"1\" href=\"https:\/\/loja.sommaior.com.br\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"ABBEY-ROAD_360x300px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hometheater.com.br\/portal\/wp-content\/uploads\/2025\/10\/ABBEY-ROAD_360x300px.jpg\" alt=\"\"  class=\"no-lazyload\" width=\"300\" height=\"250\"   \/><\/a><\/div><script type=\"text\/javascript\">;new advadsCfpAd( 36066 );<\/script><\/div>\n<p>Al\u00e9m da facilidade de integra\u00e7\u00e3o, outro aspecto ressaltado no estudo \u00e9 que as caixinhas smart podem ser instalados facilmente pelo pr\u00f3prio usu\u00e1rio. Esse fator ganhou&nbsp;<strong><a href=\"https:\/\/orlandobarrozo.blog.br\/2020\/08\/07\/mercado-av-e-os-efeitos-da-pandemia\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2020\/08\/07\/mercado-av-e-os-efeitos-da-pandemia\/&amp;source=gmail&amp;ust=1599317369663000&amp;usg=AFQjCNGNuTt4ae2d9FJsyySFKn-OYrVtoQ\">ainda mais import\u00e2ncia com a pandemia<\/a><\/strong>,&nbsp;j\u00e1 que as pessoas n\u00e3o querem receber a visita de instaladores. No mercado americano, at\u00e9 78% dos sistemas de seguran\u00e7a smart instalados no ano passado eram desse tipo.<\/p>\n<p>At\u00e9 o ano passado, o fator mais importante na decis\u00e3o de compra de caixas smart era a demonstra\u00e7\u00e3o na loja. Com a pandemia, muitos fabricantes e lojistas passaram a oferecer suporte online, via chat, o quer tamb\u00e9m influiu no aumento das vendas.<\/p>\n<p>Para saber mais detalhes sobre essa pesquisa,&nbsp;<strong><a href=\"http:\/\/www.parksassociates.com\/marketfocus\/smart-home-journey\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.parksassociates.com\/marketfocus\/smart-home-journey&amp;source=gmail&amp;ust=1599317369663000&amp;usg=AFQjCNHmr2D8y8yFiSaw88zQJ-LjZINBtg\">clique aqui<\/a><\/strong>.<\/p>\n<p><b>FONTE: Parks Associates<\/b><\/p>\n<p><b>Temas relacionados:<\/b><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/02\/03\/assistentes-virtuais-vao-muito-alem-de-smartphones-e-caixas-acusticas\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2020\/02\/03\/assistentes-virtuais-vao-muito-alem-de-smartphones-e-caixas-acusticas\/&amp;source=gmail&amp;ust=1599317369663000&amp;usg=AFQjCNHy4XEFh4sH9NFhcQ265XUvyY2nPQ\"><b>Assistentes virtuais v\u00e3o muito al\u00e9m de smartphones e caixas ac\u00fasticas<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2019\/12\/05\/mercado-mundial-de-caixas-acusticas-se-adapta-as-solucoes-smart\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2019\/12\/05\/mercado-mundial-de-caixas-acusticas-se-adapta-as-solucoes-smart\/&amp;source=gmail&amp;ust=1599317369663000&amp;usg=AFQjCNGPiDP1k8MgJf9JFDUNBx-SDt2pnw\"><b>Mercado mundial de caixas ac\u00fasticas se adapta \u00e0s solu\u00e7\u00f5es smart<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/04\/03\/caixa-sem-fio-faz-conferencia-com-cancelamento-de-ruidos\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.hometheater.com.br\/portal\/2020\/04\/03\/caixa-sem-fio-faz-conferencia-com-cancelamento-de-ruidos\/&amp;source=gmail&amp;ust=1599317369663000&amp;usg=AFQjCNEsLOq0ZnXQib_gDlXaqJXndgdhyw\"><b>Caixa sem fio faz confer\u00eancia com cancelamento de ru\u00eddos<\/b><\/a><\/p>\n<p><a href=\"https:\/\/orlandobarrozo.blog.br\/2020\/08\/31\/e-commerce-so-cresce-e-as-armadilhas-tambem\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/orlandobarrozo.blog.br\/2020\/08\/31\/e-commerce-so-cresce-e-as-armadilhas-tambem\/&amp;source=gmail&amp;ust=1599317369663000&amp;usg=AFQjCNGAJlsImlnXP2uD2FtAXZxZYdJRVA\"><b>Cuidado com as armadilhas do e-commerce durante a pandemia<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma nova pesquisa da consultoria americana Parks Associates confirma que as chamadas&nbsp;smart speakers&nbsp;&#8211; caixas ac\u00fasticas compactas que se conectam \u00e0 internet e aceitam comandos por<\/p>\n","protected":false},"author":1,"featured_media":18608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,24],"tags":[],"class_list":["post-18605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-smart-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pesquisa refor\u00e7a impacto das caixas smart durante a pandemia - HT &amp; Casa Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hometheater.com.br\/portal\/2020\/09\/04\/pesquisa-reforca-impacto-das-caixas-smart-durante-a-pandemia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pesquisa refor\u00e7a impacto das caixas smart durante a pandemia - HT &amp; 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